THE 414 - B2B Marketing Podcast

Steal Like A Scientist To Optimise Conversation Rates

June 12, 2021 James Rostance Season 1 Episode 84
THE 414 - B2B Marketing Podcast
Steal Like A Scientist To Optimise Conversation Rates
Show Notes

The most expensive way of testing anything is to launch it and to see if it works.

However, that’s often how things are done when it comes to new campaigns and website launchesScientists base everything they do on the relentless testing of ideas to either prove or disprove concepts BEFORE rolling them out.

So as a marketer, if you strongly commit to testing as you develop projects you’ll be ever closers to being a genius scientist yourself. And at the same time, what ever you do ultimately launch will be the closest you’ll get to having a winner each and every time.

Having the right mindset, approach and systems in place for testing is crucial.

Which is why this week on the show we’ll explore in detail how the best conversion optimisation experts do it, so that you can ultimately do the same.

This week live from Austin, Texas with Brian Massey!

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You can connect with Brian here:

https://conversionsciences.com/
https://www.linkedin.com/in/bmassey/
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Are you a B2B marketer? Connect with me on Linkedin:
https://www.linkedin.com/in/jamesrostance/

And if you're interested in getting the edge in B2B marketing, check out my free eBook on the hottest new concept... Story Selling Case Studies:

https://casestudies.uk

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