India's Silver Boom: Unlocking Marketing Strategies with Antara's Rohit Khatua: PRmoment India Podcast

• Navigating the complex waters of senior care marketing requires a deft understanding of two very different generations, and that's exactly what we unpack with Rohit Khatua, CMO of Antara Senior Care. 
• Tune in for a conversation that discusses the various approaches to engaging with seniors and their caregivers.
• We also discuss the AgeEasy platform, a cutting-edge Antara initiative that's changing the way our elders manage their health. Seniors are tech-savvy with  robust engagement on WhatsApp to their embrace of health camps and digital services. 
• We also shed light on the critical role of word-of-mouth within these circles and unpack the metrics that define success for platforms aiming to enhance the lives of our older generation. 

Thank you for listening to the PRmoment India podcast. Follow us on Twitter @PRmomentIndia. Write to paarul@prmoment to be featured on the podcast.