PRmoment India

PRmoment Weber Shandwick Chai Talk @5PM

December 03, 2019 Ray Day, Chief Communication Officer, IBM in conversation with Paarul Chand, Editor, PRmoment India Season 1 Episode 1
PRmoment India
PRmoment Weber Shandwick Chai Talk @5PM
Show Notes Chapter Markers

Ray Day, Chief Communication Officer, IBM discusses the future of data in storytelling, the need for social scientists and futurologists to intersect with the role of communications, PR measurement and more in this exclusive PRmoment Weber Shandwick Chai Talk @5PM podcast.

Technology impacts how content is consumed
CCOs should spend more time on the future
Why I am a student of storytelling
Use data for hyperlocal storytelling, the IBM way
It's the subtitles!
Marketing is ahead of PR in data usage
Why Ray Day is a fan of blended PR teams
PR firms should be partners, not arms and legs
Stakeholder vs. Shareholder
Why Ray loved Disney