PRmoment Weber Shandwick Chai Talk @5PM

Ray Day, Chief Communication Officer, IBM discusses the future of data in storytelling, the need for social scientists and futurologists to intersect with the role of communications, PR measurement and more in this exclusive PRmoment Weber Shandwick Chai Talk @5PM podcast.

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Chapters

• 1:46 Technology impacts how content is consumed
• 2:29 CCOs should spend more time on the future
• 4:59 Why I am a student of storytelling
• 6:44 Use data for hyperlocal storytelling, the IBM way
• 8:18 It's the subtitles!
• 9:13 Marketing is ahead of PR in data usage
• 10:28 Why Ray Day is a fan of blended PR teams
• 11:08 PR firms should be partners, not arms and legs
• 12:34 Stakeholder vs. Shareholder
• 15:39 Why Ray loved Disney