Navigating AI Innovations: A Recap of My Ai Bot Summit Experience!

I just got back from the AI Bot Summit in Orlando, and wow, what an eye-opening experience! I've been really diving into the world of AI and how it can reshape marketing and business processes, and I can't wait to share my insights with you. 

In this short podcast episode, I discuss my key takeaways and how I'm pushing more in using AI for my own business and clients. 

Join me for a friendly chat about the future of marketing and the exciting possibilities that lie ahead!

Transcript

00:00:00:07 - 00:00:27:03
Unknown
Went to the market are here and I'm tuning in from Orlando, Florida. I've been here since Monday, which was 98. So. So I've been here since January 6th. Today, January 9th, I'm here an extra day because, there's storms coming across the whole country, in Dallas. It's the pretty bad as well. So I had to postpone my flight back again today.

00:00:27:05 - 00:00:49:05
Unknown
And we'll be back there tomorrow. But the gave me some time to start creating some content. I'm actually incredibly motivated to create so much more moving forward that, this is a result of it. And I wanted to share what I learned. Some of my high level takeaways from this. I bought summit, which is hosted by Perry Belcher and his ignite group.

00:00:49:06 - 00:01:11:00
Unknown
Perry Belcher is an old school marketer. He was around when I first started in 2009. He's he's a he's a big deal guy to some some trouble early on when I was when I first met him, we kind of had just gotten out of trouble doing some marketing stuff. But he's gone on to build this incredible empire, and he's a fantastic marketer and just good human, kind of clear cut, dry.

00:01:11:00 - 00:01:31:04
Unknown
What did say? It's just, straight to, I'm having trouble thinking they let me direct individual, but, kind of guy that I can respect and admire. And he has a great way of really sharing and giving. He actually tells people throughout. He told people throughout the conference, feel free to steal from me. Still, my, my, my process is make it yours, I don't care.

00:01:31:07 - 00:01:50:10
Unknown
There's enough for everyone. I'm not going to steal anything from him. But nonetheless, the fact that he's able to say that, and I think mean it because he gave away a bunch of, ChatGPT, I don't say hundreds, but dozens of them, actual TS that he uses to create content to create copywriting and whatnot. He shared a bunch of it.

00:01:50:12 - 00:02:12:18
Unknown
So that's number one, actually was, interesting to experience. I haven't been to a marketing event in a few years. But I needed to do something to kickstart the new year and get me back in the right space to help my clients moving forward. And man, did I ever learn some stuff. I've actually been kind of holding back on the AI.

00:02:12:20 - 00:02:28:23
Unknown
I tend to always wait a bit. I'm not quite a, what do they call it? A what do they call those individuals that buy everything when it comes out? I tell you what they call them. First, those individuals that buy everything when it's brand new. Well, I'm not them, but I'm not the late ones either.

00:02:28:23 - 00:02:55:12
Unknown
I'm not. Ten years later, 15 years later, I'm kind of a year. 2 or 3. So right now I've been watching and I've been using to some extent, some AI tools, but I haven't gone all in. And, as of this year and as of this week, that's changing. The event made it really clear as to how much AI has improved in the last year, year and a half and how much you can help businesses, humans, really.

00:02:55:12 - 00:03:16:07
Unknown
But let's just say businesses. As a marketer, this what's important to me. Help them systematize, automate, and streamline their processes in a way that will actually create more profit and more revenue and it's incredibly encouraging. So as a matter of fact, I actually do have one AI product, to solve a problem that a lot of business owners struggle with.

00:03:16:07 - 00:03:43:10
Unknown
And I know a lot of my own clients have struggled over the years with this very same problem. It is answering a phone call. It's been proven. There's I think, Harvard Business Review just have some type of study that says that if you give back to a person within one minute of their form submission or a phone call being initiated towards the to the business, if you get back to them within one minute, your conversion rates actually closing them on the sale catapults by like 400% like huge.

00:03:43:10 - 00:04:02:09
Unknown
Like you're going to close them or you're going to close them at a high rate, but if it's over a minute, you still can close. It's still highly possible. But if it's more than five minutes, if you take longer than five minutes to get back to that individual that maybe found your Google business page or found you on Facebook, maybe you created some content.

00:04:02:11 - 00:04:42:05
Unknown
But if it takes you longer than five minutes and that conversion rate actually drops to 20%, like it drops dramatically. So that's a problem, right? Getting back to people that are reaching out to you, they are actually probably just going down the line trying to find someone that's open and willing to take their money. So I have a product that I, I receptionist to help answer the phone calls for you and your with your brand and your, intelligence so they can be able to talk to someone AI receptionist and start and actually initiate some type of conversation so that you can get back to them or someone on your team.

00:04:42:07 - 00:04:58:01
Unknown
So feel free to reach out to me if this is something you're interested in, and it's something I'm going to push myself moving forward. That's my first AI product that I want to push heavily, because I think it solves a major problem that we all need to take care of. I actually have it, and I'm gonna include the number right here.

00:04:58:01 - 00:05:16:11
Unknown
So if you want to test it out, feel free to check it out and have a have a go at it. Talk to my AI receptionist. Are you tired of burning through your marketing budget faster than you can say, ROI? Posting on social media. Crickets. Running ads. More crickets. Watching your marketing strategy. Flopping like a fish out of water while you quietly sob into your coffee.

00:05:16:12 - 00:05:34:14
Unknown
Fear not. This episode of the Teevee show podcast, brought to you by, well, me Teevee The Marketer founder Rockstar. I'm marketing here to stop the madness. We take your marketing dollars and actually make them do something like work on video content and as a stop your audience from scrolling faster than the stop for a baby panda video. Yeah, we do that.

00:05:34:14 - 00:05:56:13
Unknown
So you done setting your marketing dollars on fire because it rockstar marketing. And let's turn those crickets into cash. All right, so having said that, it's pretty clear that you've seen the studies. You've seen the reports that, AI is going to take over and there's no use for humans after a few years. I'm joking. I really don't think that's going to happen.

00:05:56:17 - 00:06:33:16
Unknown
It's really, I believe, fear mongering. It's great for for clicks is great for free impressions, and is great to just get you in a history. Now, that's not to say that there is about to be a massive change. I think the problem with this particular massive change, so much of the internet, the internet revolutionized things. There's things that we do not do now that were commonplace ten years ago because the er, the internet revolutionized things, but it was in a much slower pace, but at the pace we're going now with AI and the adoption and the things that it can do is going so fast that people aren't ready to actually retool, retrain or

00:06:33:16 - 00:07:11:16
Unknown
get prepared for that world. So that's absolutely scare and discourage me, too. Like kids in college, my other kid started a business. I mean, I got grandchildren. I'm also freaking out. But I do feel that we will figure it out, and that something will give and I'm prepared for it. So personally, I'm invested in it. I am learning about it so I can be a part of the revolution and use it, and being able to use it as for myself, for my business, but for also my clients and for my kids, encouraging them to be highly aware of what's happening with it and being competent, even maybe knowing how to use it at a

00:07:11:16 - 00:07:34:23
Unknown
really, really deep level. But things are going to change. Everything will be a firefight. It is happening right now. Probably every platform that you as a business owner or on has some type of AI function already in it. And this is actually a joke that came up during the conference like, well, how do I talk to business owners if they're scared?

00:07:34:23 - 00:07:56:02
Unknown
If I would? The moment I talk about AI, that goes sideways. And the reality is, and this is what was mentioned, is you were already using it on Netflix. If you're using Netflix, they're using AI to recommend what to watch next. They're using it hands down. Your newsfeed is using AI to suggest things that you might be interested in.

00:07:56:02 - 00:08:16:21
Unknown
It's using AI, so it's being used and you're kind of digging it. You're seeing things and coming across things that you're interested in, that you it fits your demographic or where you're at in the world of what you're interested in today is happening. Only some of these things are a little more subtle. They're not in your face. But having said that, it's about to get crazy.

00:08:16:22 - 00:08:45:19
Unknown
Another metaphor that was used throughout is that it's also similar to electricity. Electricity. And I think this is something that, Netflix or one of those, studios should really dig into in terms of sharing this story, of electricity and how it revolutionized the entire world. I don't know, maybe a hundred years ago, 120 years ago, before it was common to have a running electricity in your home, everybody walked around in the dark.

00:08:45:21 - 00:09:05:03
Unknown
Now, I was thinking about it recently. Every thing that we have requires electricity or power of some sort. All these inventions that we have, including this camera, this. The laptop wouldn't be able to even be powered without electricity, which kind of leads towards the idea of what what is possible. We do. I do as well fear the future.

00:09:05:03 - 00:09:34:18
Unknown
Like, oh no, all these jobs, my job, what are we going to do? What are we all going to do? But because of electricity, using that metaphor and what it was able to revolutionize, create. Because what we were able to invent, because of the fact we have electricity, we created an entire new world. And I feel like that at the end of the day, that's kind of what's going to happen with AI is that we're going to create and do things with AI that we would never have been possible, and I'm excited for that personally.

00:09:34:19 - 00:09:53:00
Unknown
Hey, remember earlier when I told you about Rockstar marketing and how we could stop your marketing strategy from flopping around like a fish in the desert? Yeah, that's still true, but maybe you didn't catch that. Maybe you're thinking, oh, I'll just keep throwing money at random ads. I'm sure some people say eventually, right? Wrong. Spoiler alert it won't.

00:09:53:05 - 00:10:09:22
Unknown
Look, you don't want to be that business owner that keeps trying to solve their marketing woes with duct tape and wishful thinking. You need results. Need Rockstar not marketing. So if you're finally ready to stop a slow motion train wreck, that is your current marketing plan. There's a rockstar marketing. Let's make your business the rockstar it deserves to be.

00:10:09:23 - 00:10:31:05
Unknown
Otherwise, enjoy those crickets. And now back to our show. All right, so what type of are what was possible today? I mean, you've probably seen this already on your newsfeeds. If you're in business, having a marketer of some sort is content. Content is going to is is a lot easier to create. It's also a lot easier to create crap, frankly.

00:10:31:06 - 00:10:55:00
Unknown
But if done properly, you will be able to create content that sounds like you so you don't have to create it. You can be involved in the process to make sure that sounds like you do something. You would say it's in your voice is it fits your values too many times. Especially right now, if you go to ChatGPT and you ask it to write you a blog article about being a chiropractor is going to write you an article, but it's gonna be a piece of crap.

00:10:55:01 - 00:11:14:16
Unknown
But you need to be able to train it and and give it information related to you, your business, your history, you as an individual, your preferences, and just your voice. And it will be able to write content that is actually more in line with. You will also say that personally, one of my approaches is to have it have ChatGPT.

00:11:14:18 - 00:11:36:02
Unknown
A GPT, essentially, an agent talk to me and ask me questions so I can refine my thought process. And then from there, grab an article from that, create a script that will be able to be, that would be able to be a YouTube video. So for me, it's actually more of a customized, personalized, version of it and one that it sounds like me because it is me.

00:11:36:02 - 00:11:54:00
Unknown
I don't want to take me out of it. And that's one of the things I want to encourage everyone to do, but especially my clients. When we sit down to start talking about this and I start pitching them on some ideas, is I don't want to remove you completely because you, Mr. Business Owner, you are what makes this business incredibly unique.

00:11:54:00 - 00:12:13:05
Unknown
What makes people want to work with you is you as an individual. And this is probably true for almost almost all businesses and not McDonald's so much. But for local businesses, it's the it's the human that's running the enterprise, that brick and mortar that people want to work with. And at the end of the day, we want to work with people that we know, like and trust.

00:12:13:06 - 00:12:29:05
Unknown
So we don't want to automate everything to the point where it becomes a piece of crap. It's just just nothing. And it has no soul to it. But you will be able to create content at scale. You'll be able to create graphics you already see in this within Canva, and there's a ton of other applications for it.

00:12:29:11 - 00:12:52:21
Unknown
One that I'm really excited about is creating apps. There's, some apps out there that help you create apps I apps. I'm excited to play with those. I want to create some small apps that maybe I can give to my clients to be able to let them do things, let them create, ideas around videos that they need to create whatever the market is asking for or is in need of that will be exciting.

00:12:52:21 - 00:13:21:12
Unknown
And that's something that I'm looking at creating myself. I'll be sharing it a lot more on these particular AI packets. AI applications that are out there, and how they may be able to help you up that next big way that's happening. We currently have chat bots. You can train them and you can do a lot of great things, but the next wave that's being alluded to and that gets kind of scary and creepy and amazing at the same time, is agents, we have versions of them now, but they're not truly agents.

00:13:21:12 - 00:13:48:22
Unknown
So agents basically says, hey, I want to create a video, around this particular topic. And then basically the AI agent will handle it front to back as far as waving, finding topics, writing a script, shooting it. If you tie it into, Hey Jen, for example, and you already have an avatar of you, you can they can then shoot a video of you with your mouth moving in with gestures.

00:13:49:00 - 00:14:11:23
Unknown
So you can record that video, edit that video, post that video, go and like, do it without any of human involvement. And that's when it starts to get really crazy. But it's coming. That one is one that is, a little it's kind of freaking me out. But at the same time, I will learn how to play with it and I will learn how to leverage it for myself and my clients.

00:14:11:23 - 00:14:36:04
Unknown
And I'm kind of looking forward to it. And I think I may have said this a while ago, but expect a ton of crap online because it's so easy to create content, automatically and almost instantaneously at scale. You expect a ton of crap online. I'm actually curious as to how Google is going to handle that. How do we even use Google?

00:14:36:04 - 00:15:00:17
Unknown
Because there's actually an app called perplexity that is an AI app that will scrape the internet and find your answer the best answer for you, as opposed to a Google Store. So I anticipate that Google is also going to change the way that they operate moving after this year. And there's been rumors about this, but I'm curious as to how they will be indexing or picking up on the crap when it's total crap.

00:15:00:19 - 00:15:20:03
Unknown
It's so much of it that is going to be it's going to be sad, actually. There's always going to be sad to tell what is real or not real. Hopefully there'll be ways and, systems in place to be able to tell it. And then we as, as humans, we need to refine it, to become more sophisticated when which is crazy because it's a standard fake news.

00:15:20:03 - 00:15:41:06
Unknown
And a lot of the crap that gets put out there right now, it'll get us. It'll get a lot of people. But we need to be better at filtering and knowing when it's clearly AI crap that's been just spewed everywhere all over the internet. But, something that I personally kept saying, and this is true. Anyways, and I hate to say this because I am one.

00:15:41:08 - 00:16:09:01
Unknown
At the end of the day, marketers ruin everything. I heard this from someone else over the years, in years past, and it's stuck with me. Marketers ruin everything. So in the past, the same thing was happening. All these articles were being written and hoping to rank, online on SEO because of SEO using Google. They would have Filipinos or Outsourcers writing hundreds and hundreds of terrible articles in hopes to get rank or to help a website rank through SEO strategies.

00:16:09:03 - 00:16:39:23
Unknown
What is more of that? It's going to be a lot more of that. And I really hate it because there's also a lot of good marketers doing great things, and that's where I'm leaning. I am of the belief and the the outlook that I want to be a representative of good marketing, of good marketers are doing good work to try to push good messages, get more, exposure to messages that matter, help groups, help, nonprofits, and help businesses that are doing great work for their communities.

00:16:39:23 - 00:17:00:07
Unknown
I want to be that kind of marketer. That's helping that message get across. So that's my goal with AI, and that's what I anticipate I will be doing moving forward, is leveraging it to push out good stories of people doing good work, because I like to believe that I'm a man of high integrity and that I will continue to be, and I want to work with those individuals.

00:17:00:07 - 00:17:31:01
Unknown
So that's why I'm like, you feel free to hit me up. Side story. And it's still related to this entire thing. I'm an artist. And, when I started to really make a big push, I think last year, year and a half ago, when they started, when I started producing art, it really made me feel odd, feel conflicted, because if I can create these, these pieces of art and some of them are fantastic, what's the purpose of me doing part?

00:17:31:03 - 00:17:57:23
Unknown
And this is me being honest and real. What's the purpose? And I sat with that for a while and I had to ruminate on it. And what ended up coming to light, and my mindset since then has been that at the end of the day, humans need human, humans need human connection, and my art is my story. So I will tell stories and create art that's related to me or to another human that I know.

00:17:58:01 - 00:18:18:00
Unknown
And that at the end of the day, that is what I will push forward and I enjoy the process. It's easy to, to put together some some project on Midjourney and create some work of art, and that's fine. There's a, I suppose, a place for that, and I will probably be using it in some capacity to create work and thumbnails for my clients.

00:18:18:02 - 00:18:38:18
Unknown
But in terms of art, art that a human creates, I think to me that means so much more than an AI, rendition, piece of art. I have trouble calling it art. It's it's it's a creation. I don't know about art. And that's the people. Artists I'm sure can chime in here. I just don't agree that it's art.

00:18:38:18 - 00:19:01:17
Unknown
Because for me, the definition of art is something that's created by humans, but I the end has I have my story. I have my way of doing things and my experiences culturally, historically. And I'll be creating those. So I will lean into that as well and not be afraid of that. So that's my takeaways from the AI summit from this week.

00:19:01:17 - 00:19:29:13
Unknown
I'm excited to get back home on Friday. Hopefully nothing goes crazy and flies get canceled. Jinx. But this is my overview, of AI. The future, how I'm going to be using it, how I hope to help businesses and how people use it to, improve lives. I, I will say this. There's one other way that I feel that AI is going to be incredibly powerful, and that's in education.

00:19:29:15 - 00:19:51:20
Unknown
There's a huge shortage of teachers, and there's a huge shortage of, educators, not just say in America, in the states, in local cities, but there's also a huge need in all these other countries across the world. What's going to happen when people that up until now have had no access to, to education or information, what's going to happen when you make that accessible?

00:19:51:22 - 00:20:10:23
Unknown
What are they going to solve? What problems are we going to solve, and how are they going to pull themselves out? In ways when mentions that they're going to create to improve their situation in their communities. So that's exciting for me. And that's why I hope that we do the best with this. And at the end of the day, some people are going to create crap and some people are going to hurt others with this.

00:20:10:23 - 00:20:33:19
Unknown
But this is no different than what we've done with any other invention across time. So I'm all for it. I'm not the bad stuff. The good stuff. And I hope to continue to push the boundaries in a way that's ethical and that helps people. So my name is to the marketer. Thanks for tuning in. If you have any questions, feel free to hit me up.

00:20:33:19 - 00:20:43:05
Unknown
Let me know what you think in the comments. Feel free to disagree. It's okay, I don't mind. And until next time, expect more videos from me consistently. Bye bye.