EP06- Websites in 2020? Yay or Nay?

What do the most effective websites have in place to ensure they are working for you 24/7?

Check out today’s episode where I speak on the usefulness of having your own websites in 2020.

I also share useful tips for laying out a good website. Even some of the prettiest well-designed websites suffer from simple marketing principles.

Or join us LIVE on Facebook next Tuesday at 11am.

See you next week. Same bat time. Same bat channel!

Transcript

speaker 0:   0:00
Hello, everyone, and welcome to the TV marketing show podcast. My name is C. The marketer Coming at you from Good old Dallas, Texas. This is the audio version of our weekly Facebook live show that we broadcast every Tuesday at 11 a.m. Central Search for TV, the marketer on Facebook and jump into the conversation. Our show focuses on delivering valuable digital marketing and advertising information for small local businesses. We share strategies that you should be aware of and can easily implement for yourself for the business we offer. Share big news and trends that you need to know about to keep you up to date on the ever changing digital landscape Today. Focus on websites your name. Are they still needed? Why the sun? They seem unnecessary given that you can create a face with paid you to channel the often running, posting and creating an audience. So let's talk about it. That's it isn't into this week's episode. Hello, everyone. It is officially 11 a.m. On Tuesday, December 7th. Welcome to the TV marketing show live I'm TV, your host uncle, marketing consultant or an agency. You're in dollars, and today we will be talking about websites? Yea or nay in 2020. How important are they? Are they still important? Other viable? Wasting your money by having one designed. But if you have one, should you redesign it? All those answers to those questions coming shortly. But first, I have a little bit of news for you. A few weeks ago, I talked about YouTube YouTube rules kicking into place, and now, as of yesterday, they're in place. The rules went into effect. If you have a YouTube channel, you should have received some type of e mail from them. I did on my personal channels. Multiple channels that I manages well, got this email from saying that the new rules were in place. What are those new rules? Well, go check out the email for specific details, but it just basically relates to child protection's making sure that if you're targeting Children, your videos, you're being you're identifying yourself as such. If you have videos that are like, hey, you get kids in your videos and you're trying to pull in kids toe. Actually, youth, um, their specific rules around that, and I think you could still do it. But there's there's rules you. They don't take away features that you have in YouTube that will for them because they don't want them to be to engage or to be taken for granted and misuse. Trying protect the Children. They got into a lot of trouble with the FCC last year paid big, hefty fines and thus create these rules. So even if you're not targeting Children, you still need to go check for you, too, can on logging. And you have to check off a few things and basically say, if you are creating videos for Children or not with every video or at the channel level, we need to identify your channel as such. But go check out that, you know, if you didn't get it, I have gold to your you, Trish at YouTube channel. Log in and you should get some type of notification saying that you need to kind of be compliant and check off these things. All right, that's it. In terms of big news for right now. Just go do that. All right. So, back to the original subject at hand websites are they needed now in 2020 especially since you can basically create a face of Paige uh, that and thus have, in essence, of many website. They give you features to be able to buy and sell stuff within Facebook Treat Service's schedule. They allow you to do a lot of things. Efforts effortlessly, which is fantastic. Um, the reason for that is because they want to keep everyone inside the Facebook equal system. They want to make sure that you are spending us much time on site. It's in their best interest that you spend more and more time on the site on their platform sight. It's hard to say psych for me cause it's much bigger than a website. That's where space is concerned. But they want to make sure that you're spending as much time on there because the more time spent on there that means the more ads I can show you, right? So in this era where that is possible, why do you need a website? Is it? But are they now? You're not irrelevant and unnecessary. No eso get cut to the chase right away. No, they're not. You absolutely need a website. Tell you why here in a second. So you want to cover more one more thing as it relates to Facebook. They actually have some ad products that I love. That once again make it easier state on the page so you don't have to click out. Go to your website to do this, that the other you. Actually, you could stay on on their platform that make it effortlessly effortless. Time. Trouble with that work to make it effortless to stay on this stay on Facebook. It's a great experience. It doesn't take long to load at all. You can basically building many landing page, and we'll talk about landing page shortly, a landing page explaining the service that you may be advertising for a video and off key information. And then you can extract ash for lead. E o. Submit your information for this coupon. Are this discount special? And they make it so easy. I love it. It's cost effective is the biggest thing If you keep people on the on, Facebook is actually much more cost effective to do so. But having said that, you still need a website. You need your own platform that you own, and that's the key. You own it cause no matter what platforms you choose to use Facebook and screamed you to top a snapshot, you need to have your own platform. Basically, that you control. Let's call it a cup where everything that is you, your content or your information lives. On top of that key piece of this is it's another property that you own. So people search for your brand, your brand name. If you've been in business a while and you do a fantastic job of marketing, networking or not, it is a property that you own. Who knows what can happen with Facebook with you too, with all these five forms, whether they're here in a few years, they're not going away with most likely but be versions of themselves. But what if you they changed the rules and all of a sudden they decide to do something that kicks off with a platform, it becomes less and less effective for you. Well, you need to have your own website, which you absolutely don't take it for granted that you that you have all the face. What gives you that ability to create all this stuff on? I love therefore, But at the end, the day they're trying to make money if they could figure out a way to monetize more. What? That rules are changing all the time because rules have to change and compliance, depending on the picture in, you need to have a website. Please don't. Don't think that you don't, um, see, what have we here? Make sure you keep that website up to date. You add content some of the videos that you create over in Facebook and bend them into your Web sites on the contact that you're producing. Put it on your website. One of the best things about that is because it's more contracting. Google can used to index you for relevant topics around your niche. You want to make sure that Google was being fed as well, that monster that's Google. So their search engine can index you, and they can then show you for relevant results. That's a not a quick quick that's a sure fire away to start generating traffic from another source outside of Facebook Facebook, especially because it is. In many cases, they don't rank too many things. The new rancor, your Facebook page for your brand. I see that a lot, but I don't see too many other Facebook pages or any other content. I Firoz their rank for things. Google wants other kind of properties. They're not gonna wreck that. So use that opportunity to grab that content that he may already be created for. Facebook can put it on your website. Freedom Log updated. He'd keep it up to date because it's more content that they been condemned. Index. You become very Google friendly. They started loving you because they want more and more content to index for them. Much like Facebook. Facebook wants to keep you there so they have more time on on their Facebook platform. Show you Brad's. Google wants your content to index so you could be relevant and they think she'll think they're in users or users. More abs. That's how they stay relevant. So they need your content so kind of feed both monsters. Yes, I have a website. Um, I mentioned that that it becomes another property. You could rank for your brand, and that's why I want to be sure that sticks in your brain. We talked about that last week in terms of your brand. Only in your brand. Your website should be with the top results for your name for your company names. A brand name. It should always be one of the top results of the best way to do that is to our website. It's going a lot. Uh, at the very least, it should be a one page, one page, one page website on that one page of design. Well or not, as long as he slips, you can have all the relevant information that you need until you're ready. Tow. Really? Blow it up, Lise. Have that one page and make sure you have all the useful information that they need. And this is where we're gonna get into the move into what should be on the website. We know. Yes. You need a website into 2020 in 2020 and moving forward. But what else is the owner for some people is basically just a big business card is on their business card. This is my name dot commer Where, uh, but it is a valuable way to start sharing information that your client may be looking for. May need. If I visit too many client websites pay people off to easy use. Where was I going there got distracted with my creepy. Uh, this is way too many business websites that, um for lack of a better description, look like they were designed in the nights. Sometimes I think there were designed that night. He still legitimately looked like dream websites that were designed. Template it out. Um, and that's a one, obviously the esthetic look and having a graphic appeal to it, but they still have everything all over the place. So let's talk about what? Just you know, that's not what I want to do. Pardon me what I do. What is that? Oh, crap. Turn that off or they can't figure out howto inside anyways. So one of the biggest things that I'll share as faras the websites of concern is if you have business, make sure that your phone number is somewhere at the top. That by far is the biggest sin and mistake, and a lot of websites have for some reason, even if they got designed a really good designers and a lot of money spent on them. For some reason, the designers, they're not thinking about marketing, they're thinking about making sure that the website it's pretty late out. Well, for some reason, they don't even think about putting the phone number or a way to contact you easily and readily available somewhere at the top. And maybe you don't run a local business. Maybe you have some type of a commerce or online training of some sort makes you have some way to contact your some way, didn't move on to the next step somewhere at the top. The most important real estate on your Web site will be what we in the marketing world call above the fold before you start scrolling on that space at the very top is the absolute most important realistic because that's where you're gonna have the 3 to 5 seconds five, if you're lucky. Yeah, that attention span for them to actually engage and trying to figure out for one. Are they in the right place? Is this where they meant to go? Is this what they need it? That they click on a click on Google because you ran for something or for your brand, and they want to know that they're in the right place. So in those 3 to 5 seconds above the fold before they start scrolling. You need to be there. Um, you need to use that space. Well, so what do we have there? We have to have the number we have tohave. Ideally, you have a video of yourself of your business where you're explaining what you do, who you are and you capture those, basically get their attention, grab them and you introduce yourself. Hopefully make them fall in love with you and reaffirm the fact that, yes, they're in the right place and yes, you can help them. And here is how right. So the video will then increase your watch time and increase the amount of time that they're spending on the site on average client's websites. And I'll look at when I look at their analytics. If you don't have Google analytics, which is an absolutely free product to use installed on your website, go to that. Analytics is a problem. But a product from Google that allows you to that you can embed on. You're installing your website that they will check. We'll track people's usage activity on your website where they go. What pages there visiting longer on the site. Long time on side is an important statistic because of their bouncing within 23 seconds. Then you know that the content you have on your website, especially wherever they land the whole page, probably it's not is that engaging. They're bouncing. Uh, you don't want that eso having a video in place will help ensure that they stay a little longer and maximize that time that they're on that site. If you're spending a lot of time networking and a lot of time handing out business cards and doing all these things and then people visit your website and they immediately leave, that's feedback. Use that to figure out what you need to to change on your website, because it should be. This is something very important. It should be an employee that's working for you on welcoming people to your world, right, introducing him to your platform to your channels, everything to your content and making sure that it's working for you even if they're being they did the person find you at three o'clock in the morning as they're trying to find a solution to a problem? Um, so capturing their intention and holding it is critical. You doing all this work? Make sure that your website? It's working for you and not against you. It's not just their block. Use a video. Um, make sure you have contact information. Readily available. Um, about so on that one page or on the website itself, you need to have an about Paige, the number two on average, the number two most. Is it a page on almost every website will be the about Paige. So don't take that page for granted. Make sure that you're about babies. Really? Shares something you can keep a generic like we have our customers fix. This problem about should be a little more in depth. A little more more about you And why you do what you do. Why did you choose to be an attorney? Helping divorcing? Why did you choose to be adores attorney? Why did you choose to be a chiropractor? Why? Why is that important? If it's a good story? If you're why is pretty good? Share that sure a little bit about yourself, so that we're taking once again get to know you a little better. It builds that relationship. You're no longer a stranger that they just happen to stumble on. You become someone that they can see themselves being helpful. So the about Paige, make sure that it's meaty. It's got something good there. Um, in an ideal world, every patient have its own video. I'm working on that myself. My current website does, but I want to update. It. Should have been like, Hey, thanks for visiting my about. Paige. Let me tell you about myself. Didn't tell you why I opened this business. Why? I continue. Do I do? Well, I'm helping. Why? I helped him, and when it does for me is what I can do for you. Um, video would be great, but obviously you could write all that out. Do that. Number two most visited pages here about Paige. Use it. Leverage it, um I mentioned the phone number. Picture is there. And I say this because it's, like, mind boggling be the websites where nobody ever calls me from the website. Their phone numbers in the footers somewhere in the footer can easy the scene. If it's if it they have to screw to get to it. You lost him. You're going to lose people. As it is, stat. A couple years ago, over 90% of people anger. Over 90% of people that visit a website 95 actually would do nothing in balance. That's actually another statistic within the Google analytics. It's called the bounce rate. Thank you. The bounce rate is within Google analytics. It's the percentage of people that visit your website that leave so they land on a page, will say the home page and they don't visit a secondary page. They bounce, Um, so if it's 90 95% it's pretty average then you're not engaging them in enough in a good way for them to I'm not sure which is a massive tax people. Um, thank you, Cindy. By the way, if I didn't already say that if you have a 90% in a book balance, right and they don't at least check her about page where they check out your service is or your testimonials, then you literally have lost them. As soon as they land on the website and now you're enough, he'll battle. Then what's the point of this right? Um, but knowing that statistic is important, maybe you thought you had a great Web site design, but you go check out your analytics, and the balance rate is what 1 may be. Your time on side is two seconds, and balance rate is also gonna be stupid. Hi, s. So you need to start looking at ways of knowing that, and you start looking at ways to make sure that you're giving the information that they need. Chances are it may be to block in some cases, and this is another big one. There's way too much information. Nobody will read all the content that some people put on their website, especially the home page. Um, you need to give them bite size bits of information. So don't don't put so much. That is like people have this overload like I'm out of here, right? I can't help but think of that sponge about me like I'm out of here. I'm out. Don't do that. Make sure that the content is chunks. Chunk in little bites and pieces for them to be able to say, OK, this is for me. This is related to me. That's useful. Allow testimonials. Haven't testimonial is do you? Www dot rock star that marketing election to see that it's pretty much testimonials on the home page. have some of that. So, like all this is to help persuade them to continue visited the website and ultimately call you, Does it? You use you, um, address. Also very useful. They want to make sure that you are a local, that they can indeed help you. Sorry that they can help you have an address. Especially if your local business chiropractor, dentist, that lawyer, a baker. Any local business that want to make sure that your address like okay, yes, they can help me there, right up the street. This is all relevant. Viable information I touched on testimonials. If he have testimonials and reviews, lay it in there. Put it in your website. Uh, testimonials are important because nobody wants to feel like they're your first customer. Your first client, right? They don't want to feel like you're the first person that they're gonna help. You're gonna assist so you can, like, immediately start sharing like testimonials and reviews of people that have worked with you is like, Okay, it makes them feel more comfortable. More like, Hey, this person can actually help me. Um, and if it's something useful, like I mentioned this in the testimonial episode a couple of weeks ago, it was electric. The Testimonials and Credibility episode. The trust episode. I believe you called it. I was going that video. Oh, so if the testimonials within the home page within the page answered questions that people that for people answer the questions that are already in people's minds for the regular consumers, you say things. Is it too expensive? Is he kind? Is he generous? Is he is he good at what he does is the affordable. So if the testimonials could possibly answer those questions, they're basically already removing the objections. So that's like a strategic wayto leverage. Your testimony was called back the last week's episode of Weaken People who review You if you can kind of prompt him like a if you could include please include any objections you had before you came to me or fears that you had. Then you can use that testimonial to answer those questions for the individuals that are now visiting your Web site. Well, that was enough. All right. Testimonials. Use him, um, block depending and how, How far, how much content you're creating, You should have a block, maybe somebody I have attorneys right now that I work with it, have no say no, but very limited content cause they're too busy running their business. So for them, although I do have a client that I'm about to work with right now says that she wants to create a content genius. Perfect. That's what we need in this world when you consistent content that's talking about relevant topics. They're occurring right now, sharing information sharing tips that they could use be doing. It seems like I have a crowd today. Thank you for talking people. Um so, yes, make sure you're creating content and you're sharing it on your block. Basically, it's just for those that may not know. It's just our ongoing stream of kind of like the O. G of new seats Udrih content posted there. You create more content you posted and just kind of feeds from newest to oldest. Uh, it's still relevant now. It's a great way for youto share your expertise. Don't underestimate the value of it, especially you're already creating content on Facebook, and I alluded to this earlier. You already created content on Facebook and instagram post that content back on your website. Get then feeds the Google machine because there's content related to your niche in your city, your industry, right, You need to feed the machine. You need to feed that monster because they could feed you traffic and traffic of people that actually we're looking for what you're what you offer. Keep up, Keep far too. That's where the longest concerned. Because Google, for the most part, is needs content. They need words. So write something together related to whatever you were talking about on a possible make it something that people might be searching for. Um, divorce, attorney and dollars. She write that in the actual content because they're not gonna rank you for anything. You're not actually writing about it. If you're not typing and it's not here content, they'll never rank you for photographer in Dallas. If you never actually mentioned it in your article that those those words have peed in there. So when you do post that content do post that video, it has to be some words written to feed Google. That's what they index for the most part, Um, so, uh, that's that. That is it that I mentioned this earlier in South Baldwin analytics. That's absolutely, absolutely import. If you have no way of tracking what people are doing on your website, then it's like being in a dark room. You don't know what's what. You're literally are clueless as to what's happening. You're throwing content onto until your website. You're creating a website, maybe reading, pushing traffic to it through some type of advertising, and you don't know what they're doing so well. Analytics and it's free. I'm solid on your website, and that will give you in the intelligence, the information you need to make changes ever needed, because the facts are you don't know until people actually start engaging are not engaging with your website. Bullet Analytics is incredibly useful, and all he talked about, why, I mean some of the ways that they actually helpful. So the next question So what if you're just getting started and you can't necessarily afford a website or you have a certain amount of budget and you wantto just make sure that it's being used most effectively in those instances, depending on if you're just getting starting out? Yeah, go ahead, start that Facebook page, go ahead and start that instagram page and start posting stuff and creating an audience. But as soon as you can go create a website that you can push them to once again, that's something crazy happens and Instagram shuts down tomorrow. Are they change? The rules for Facebook shuts down where they're gonna find you. Do you? Are you? Do you have a relationship? I forget to add this. You can also make sure you have a newsletter feature that people can subscribe to on your website. For that way, you're adding them to your network. You basically on that platform, you on that list? There's a old marketers thing that people use leads to left to say is the money is in that list. The money is in the audience and Facebook. It's the audience, and this grimaced that audience. But you can create your own your own audience that list by afternoon to your newsletter. Eso. This goes back to your website, right? But as soon as you can, like, I work with people that don't have websites, and I encourage him not to yet because they had a few $1000. 15,000 knew that was it, Um, and they wanted to make it to spend it the best way possible. So my strategy at that time when there's actually this with attorney client of mine she opened up a new office. Uh, and she said, Do I need to build a website? I said, Well, let's do this. Uh, let's go ahead and build a business bill. That office, through the marketing, uh, well can create a landing page to push people, too. And I'll talk about that a little bit in the second and just push traffic, push, pushing, creating audience on awareness for your business or your practice in that area, and building and building and building. And we did. We've been working together, comes two years. I completely forgot. I just circled back around her about three or four months ago, and we're working on a website now because I started looking at the numbers and people are Googling for. And so she needs that website that actually explained more what she does when ashes being Google should become the brand for that office has become Google. Your brand becomes something that's being searched, so you need to be having what set up there, as I mentioned earlier But I told her just to save a few $1000 that she could dump into the ads, paying me to help her. Let's work on that and then come circle back around when there's revenue coming in on this is a viable strategy. If you know that your limited and you have some choices to make and you can create what's called the landing page especially. So this goes right into ABS, which I always talk about, promote, um, safer. This in this instance with my attorney and it could be anybody. You have a product or service that you're selling. You can create an air and then push him to your landing landing page. In essence, a landing page is just a Web page with all the crack pulled off. And when I say crap, that's probably this speaking just calling kind of a bad thing to say. What I mean is, there's no navigation in most instances on the landing page, there's no buttons, no Facebook instagram links to bounce up in this world that we live in today. We're very click happy on. We're also our attention span is limited. So with the Aven adding, you're promoting a service. You push him over to a landing page. A. You push him over to a landing page with just the information that you were. You need them to know about that particular product of service you're promoting in many cases, the reason that meaning business owners really fell or think that abs don't work. I see this all the time. Let's say Google ads have attorneys that keep using you trying to say you worked with him primarily. This is true for everybody. I'll see. I look at their as they're trying to run in themselves, and then when the individual clicks on the ad, if that perhaps they're interested, it goes to the regular website. And that's a problem, because if it goes to their website, it's just a general Web site of all the service's you have and everything that you do. And now you're not on topic. You're everywhere, and that person feels confused. They bounce what you need to do. What you need to do is be ableto have a landing page that were they click on the ad and say it's divorce Attorney San Antonio, and they land on a landing page the speech to divorce attorneys in San Antonio. I am divorced 30 in San Antonio. I could help you. I've been around this long. This with Mother. Client did that? Did they get it right? And they're not landing on a page. I have towards criminal all this information because now you're not relevant. Now you're off topic, and now they feel confused and they leave. This is in any business. Make sure that if you're running ads that they land on a page with Justin information that that is needed. And this is what I did for that client before we ended up starting starting to design a full blown website. You conduce that and still not have a complete website for now. Right? That's why you can get away with it. So make sure you can start. You can bootstrap it. You don't need to have a full boat blowing website. If you already have a website now and you know you need to redesign it and bring it up to date and remove all the noise. Maybe perhaps you have way too much content, way too much information. It's overkill. And you're trying to decide whether to redesign it, or should you spend it in marketing, I will always say spending in marketing and create a landing page because in my opinion, if you can use that money to create more money to create more business and still give a great experience through with the landing page, then I would do that. And then with that money that you then that the revenue you create go spend it on the website. Then go invest it because once again, like we talked earlier, it isn't employees. It means a look good. It needs to look sharp. And he's have are the relevant information needed a CZ we talked about. But if it means creating money, if it if you're gonna spend money on the website a couple of 1000 that you could spend in your marketing and advertising to create more revenue with it all secret, do that first. Okay, I do that with a lot of my clients who have full blown websites, and I look at them and like great landing page on it is a quick way to get up and running and be able to promote your business, promote that service that offer create revenue, create audience and grow. Um Mmm. See here another reason that websites are important and landing pages and all that is we and I was guilty about I'm guilty of this myself. And I have this kid's ashen dot com, which is a dance website and dance. Uh, side projects that passion project I have. I forgot that I had a website that was promoting promoted Korean content and staying on Facebook, saying on Instagram and like, wait at our website, people were finding it was great and creating leads out of it. But, uh, I forgot. I get so wrapped up in creating content that I needed to post it on my block and push people to my website and in doing so, And this is the lesson here. The point here. When you create a website and you create content, push them to your website from time to time, push him to the content on the Web site is supposed to just keeping them on Facebook. Keeping him on YouTube pushed them there because then they become a much better prospect for you. They took an additional step. Obviously, the content would be rich. The audience needs to trust you because that's an added step. Okay, he's taking the offer face, but But if they already have a good relationship with them, you've given him a valuable content that it's engaging. That's fun that's informative. Posted on your website. When you have a new block, close a new article, a new video posted there. Have them bounce there to clinics. Use that because then what that allows you to do. It obviously will then kind of filter them down a little bit, pushing down the funnel of awareness and maybe get them to where they eventually buy something from you. Um, now, while they're there, if this is, ah, another strategy, you if you've installed the Facebook pixel YouTube pixel, but mainly the Facebook pixel in this scenario, what that is is basically a piece of code and install in your website that will add them to an audience customer. So it's a different audience. You create an audience on Facebook for ads and this promote this and so the moon. Because people are wasting their time and they're not creating audiences using Facebook to its maximum potential, um, they're gonna know where to go in there Oh, you can create an audience on Facebook for people. They're engaging with your content, so they're lacking common, assuring you can create audience for them. So that way you can come back to them. They're your hottest little audience on Facebook. You can also create an audience for people that visit your Web site, visit certain pages. Is it the landing page and between audience of those individuals? So then, when they go back to Facebook, there you are with more content that's related to whatever they may have been looking at, it's creating. This is ongoing conversation. Your website is an integral part of that, Um, and some of the hotter, even clients and prospects in your audience. We're gonna be individuals that visited that website that engage with two or three pages, right. They stayed on the site a certain amount of time. So it adds another step, and another group that they kind of jumped. There was just clicking for your Web site. But they're engaging with the contact. They're viable. I will incredibly important way to grow your audience grow. Just get your audience in the trust that you're gonna build via more content. Retargeting real quick if I haven't for those that don't know it. Re targeting and re marketing Google calls every marketing. It's the basic practice of being able to get back in front of individuals that have engaged with your content with your website with with your with you the brand. So specifically if you if I spend a dollar on Facebook and they they engaged with the video or the visit my website, I can then Adam to an audience and because I know they did this activity specifically back to my dance stuff. I have an audience of all the people that have shown interest in coming to my events. So they are that could get back in front of them with every single event now, even if they never came. But they showed interest. That's important. So that allows me to continue a conversation with them that that money, that dollar, that Spence last year is still paying dividends now because now I can create an audience. I can keep marketing to them and showing my abs and showing my content and the same thing with your website. You create audience and keep showing him your ads showing a testimonial video. Hey, have you seen this post? Hey, can I help you? Like you could be that direct. Like I saw you, Was it? I notice you visit him. A website. How can I help you today? Do you have any questions that I missed? Something feel for you to reach out to me? Block. That's it. That's powerful. And it is an ongoing conversation. Uh, how do you know where I'm at in time? Right now? I'm gonna continue. Have a few more things if you don't have a boo boo on my business page. And you are a local business, that service is people locally. Go get one. The Google My business is basically the listing within the business listing eyes that it's also tied into the Google Mass. If you if you search for, like, divorce, attorney, whatever or photographers in Dallas or those relevant local businesses, Google figures out that it's obviously local. So is gonna pull up the maps. The Google, my business is a part of that. And you, ideally, should be in there, right? Um, it's a little talk, but at same time, depending on the nature of the industry, you could show up up there. I'm the reason I bring that up. Is that ties back to you? Google your website page, so make sure that you're it's a hub. Your website is a hub from which Google comes in. Facebook comes in YouTube something Everybody comes to your to your website. So don't underestimate the power in the use of it, of the power of it and use it and design it accordingly. Um, do do do do e talked about running ads in a options. So if you don't have a website, there are some I know, not sure how affordable. But I know there's Weebly and there's Wicks. I'm not a big fan of them because they limit the features and then, like Google Analytics, is kind of tough. Advertising is tough, making sure you install all the proper stuff to make. Make sure we target them. Facebook pixel, the Google pixel. It's all kind of tough, but if you're in in a mine and your and you know you want a website and get it up weekly and wicks are very powerful options. Uh, and Lisa have a presence, and as you are able to grow then you can update it to something. I personally use work press for everything on my website, said I designed you can have free templates and free themes that you can you can use to get up and running. There's affordable ways to go about it, but that's my preferred way. And another is another one that I can't think of off the top of my head. I'm thinking, if I remember all included in the description of the show notes. So there's options for people that are strapped for cash right now and do want to put one up look into those. But you are going to be limited with the marketing aspect, Um, so that final thoughts get a website as soon as you can do this one page. So when it's related, it's tied into your domain to your brand so people will search for your brand. They'll find that, and at least you can share the most valuable information that point in time that you can share based on the design. Forget it, then build from there if you're absolutely cash strapped and go go the Facebook route, but know that you need a you need a website. And make sure that if you work with the designer as you're just trying to design it yourself, that it has these basic marketing Shopify square space. That's what it is. Thank you there square spaces have some incredible templates and pretty affordable on you could look elegant, like right out of the back, because they designed it. Really make it really easy for you to plug in your most valuable information room. Most relevant information that create a client and shop of five for those that have e commerce stores. And they're trying to sell stuff that simplifies incredibly powerful because it has. You can actually do credit processing basically do everything on on there, and it's a great way to get up and running. If you have products that you're selling and you're gonna be shipping or with thanks dirt. I was drawing a blank. But the most important thing to remember when you do build it is have those important elements in place. Otherwise, even if you pay somebody thousands and thousands of dollars and it's pretty, then ultimately they're not going to buy from you because you don't have what they need right away. make it quick. Make it something that they remember. Make it the number. What? Whatever you want them to do with somewhere at the top, you have to deliver that right off the bat or else they're going to bounce because we're in a hurry. We're all in a hurry. And if you're not hating US intelligence right away, why, when you stick around, we're gone. All right. Having said that, that's it for today. I appreciate all of you that tuned in harmony. I can't tell what happened to my number. There is fire you. It's been a long day. Has been a long morning. A long night Anyways, Have a great day. I appreciate you for showing up. Tune in next week at 11 o'clock. 11 a.m. I think I'm gonna be talking talking about retargeting ideas around there because there's so many ways to chop it up to where you can get back up. And I spoke about it, alluded to it a little earlier. Retargeting and re marketing to people that are engaged with your brand already, if you've been around a while, is one of the quickest ways to start scaling up. If you're already been in business for a while. People visiting your Web site. We have an audience, um, face, but you need to create an audience for to be able to get back in front if you don't have, ah, a Facebook page, get one. That's something that's a whole another topic. And I want to share that with the dancing community. Get a Facebook page because then you can use all these tools on really grow and strategically and not be limited to the 5000 friends on that you have people use just Facebook profile as er, business into T or the way they I talked to the world as a business as ever today on, remember, if you're in business and you're not marketing effectively and consistently every single day, every single week, are you really in business? Take care. My name is TV. My name's TV. The marketer on and there you have it, Ladies and gentlemen, is an absolute Yes, you should have a website, some version of a website. You know, it's just a simple landing page for now. So thank you for tuning in to this week's episode of the TV marketing show podcast. Listen, I like you. You like me. He thinks it doesn't make it. Facebook official follows on Facebook by searching TV. The marketer while you're at it, follow us on. Instagram is described to our channel on YouTube too. Yeah, that would be fantastic. Tune in next week for the next episode of the TV marketing show. My name is TV, The marketer and you've just been a rock.