Owning payments sounds like a power move until the real bill shows up. We sit down with Brock Robertson, CRO at Payroc, to unpack how payment strategy for software platforms is shifting again and why so many vertical SaaS leaders are stepping back from the “everyone should be a Payfac” era.

We trace the evolution from payments as a bolt-on utility to embedded payments as a true growth engine, then get honest about what “control” actually requires: underwriting, compliance, disputes, fraud monitoring, security, systems, and specialized teams. Brock shares what he’s hearing from software companies that tried to become payments companies and felt their brand identity drift away from the features that made them win in the first place. If you have global expansion plans, we also dig into how regulation and operational complexity multiplies fast.

From there, we explore what a modern referral partnership model looks like today, including hands-off referral, hybrid co-sell, and approaches that preserve customer experience while reducing operational burden. The thread that ties it all together is trust: transparency, support, aligned economics, and the confidence to represent each other well when your customers’ money is on the line.

If you’re evaluating integrated payments, payment processing partners, APIs, or the Payfac path, this conversation will help you choose the level of involvement that fits your team and your product roadmap.