Rockstar CMO FM

Rockstar CMO FM #1 - Bring your CMO to the Slaughter

December 16, 2019 Season 1 Episode 1
Rockstar CMO FM
Rockstar CMO FM #1 - Bring your CMO to the Slaughter
Chapters
Rockstar CMO FM
Rockstar CMO FM #1 - Bring your CMO to the Slaughter
Dec 16, 2019 Season 1 Episode 1
Ian Truscott & J.Robert Slaughter

In this, our first episode of Rockstar CMO FM (the M is marketing the F is up to you, as this podcast is about f'in marketing) Ian Truscott, Editor, Rockstar CMO chats to the hugely experienced fractional CMO, marketing and sales executive J.Robert Slaughter who shares a ton of his experience working with organizations large and small over a 20-year career.

Following on from their recent Backstage Q&A they dig into why organizations are pigs or chickens, the appetite for change, the role of the CMO and why "personalization at scale" is his pick for our portal to marketing hell that is The Rockstar CMO Swimming Pool.

If you enjoy the episode and want to learn more about Rob, you can follow him on Twitter, LinkedIn or his blog

Show Notes

In this, our first episode of Rockstar CMO FM (the M is marketing the F is up to you, as this podcast is about f'in marketing) Ian Truscott, Editor, Rockstar CMO chats to the hugely experienced fractional CMO, marketing and sales executive J.Robert Slaughter who shares a ton of his experience working with organizations large and small over a 20-year career.

Following on from their recent Backstage Q&A they dig into why organizations are pigs or chickens, the appetite for change, the role of the CMO and why "personalization at scale" is his pick for our portal to marketing hell that is The Rockstar CMO Swimming Pool.

If you enjoy the episode and want to learn more about Rob, you can follow him on Twitter, LinkedIn or his blog

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