In this episode of the series – The Self-care Evolution, IQVIA’s Consumer health expert, Omid Ashrafi, is in conversation with Dr. Mohamed Galal, Vice President - Head of Middle East, Bayer Consumer Health to discuss how the pandemic has led to a change in consumer buying behavior and has accelerated the adoption of newer channels. He also speaks about how the industry is shaping up to cater to consumer’s channel needs and regional challenges that the companies need to be cautious of while devising channel strategy.

Get in touch with us here to learn more.