In this episode of the series “Selfcare Evolution”, IQVIA’s Sneha Keshav is in conversation with Dr. Sabih Shaikh*, to discuss the effect of the radical shift in consumer health companies and their adoption of a ‘Digital First Approach’ in their engagement with HCPs and patients. We will highlight how one of the leading consumer health companies made this shift while incorporating an omni-channel approach as a new way of working. We will also learn how success is defined and what are the key enablers of this.  Get in touch with us here to learn more. 

*Dr. Sabih Shaikh was part of Johnson and Johnson when this podcast was recorded.