Launch Excellence: Episode 5 | Multi-indication Launch Excellence
The IQVIA Podcast
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The IQVIA Podcast
Launch Excellence: Episode 5 | Multi-indication Launch Excellence
Jan 10, 2024
IQVIA

In this episode, Sarah Rickwood and Kirstie Scott discuss key findings from the “Success Multiplied: Launch Excellence for Multi-Indication Assets” white paper. Learn about the specific challenges multi-indication assets face, such as sequencing and speed of indication roll-out, performance consistency across multiple indications and promotional investment strategies to capture pan-indication synergies.