While FMCG has been the early adopter of Digital Prowess, the pandemic has pressured many sectors to scale up their digital marketing capabilities, including consumer health brands. In this Episode of ‘Going the Digital Way’, IQVIA’s Consumer health expert Tina Khadloya is in conversation with Vijayaraghavan Venugopal, Co-founder and CEO of FAST&Up, who has been one of the early adopters of Digital Wave for a consumer health brand. Tune in to listen and understand why digital is even more relevant for consumer health and how to surf through this wave differently.