Things Have Changed

14.1: John Coogan | How Soylent Became the Biggest Crowdfunded Food Product Ever

June 30, 2020 Things Have Changed
Things Have Changed
14.1: John Coogan | How Soylent Became the Biggest Crowdfunded Food Product Ever
Chapters
Things Have Changed
14.1: John Coogan | How Soylent Became the Biggest Crowdfunded Food Product Ever
Jun 30, 2020
Things Have Changed

John Coogan, Rob Rhinehart, Matt Cauble, and David Renteln sought the perfect balance between nutrition and convenience.

Soylent was created from a need to find a simple, nutritious food source & created a formula consisting of 100% of the daily value of necessary vitamins, minerals, and macronutrients obtained from normal meals.

In 2013 Soylent raised $3M, the most ever seen for a food product on a crowdfunding campaign & quickly grew into a cult following in schools and colleges all across America.

In the Part 1 of @johncoogan conversation with THC, we cover Soylent’s early days, the incredible community & virality it garnered, and the D2C model with demand so high it took Shopify servers down!


Support the show (https://thingshavechanged.substack.com/)

Show Notes

John Coogan, Rob Rhinehart, Matt Cauble, and David Renteln sought the perfect balance between nutrition and convenience.

Soylent was created from a need to find a simple, nutritious food source & created a formula consisting of 100% of the daily value of necessary vitamins, minerals, and macronutrients obtained from normal meals.

In 2013 Soylent raised $3M, the most ever seen for a food product on a crowdfunding campaign & quickly grew into a cult following in schools and colleges all across America.

In the Part 1 of @johncoogan conversation with THC, we cover Soylent’s early days, the incredible community & virality it garnered, and the D2C model with demand so high it took Shopify servers down!


Support the show (https://thingshavechanged.substack.com/)