اتقن قواعد البزنس وتوزيع الادوار بين الابداع والادارة مع فرح صادق مؤسسة the Mat - من التانك لأمازون

في الحلقة التانية من بودكاست من التانك لأمازون بنرجع لأساس البراند .. مش أساس البراند كشعار أو ألوان، لكن البراند كفكرة بتبدأ بسيطة، وبتكمل لأنها بتتطوّر
بنراجع فكرة شائعة عند ناس كتير، إن البداية لازم تكون مثالية ،والحقيقة إن أغلب اللي كملوا بدأوا بالمتاح واشتغلوا على التطوير وهم في الطريق

بنتكلم عن:
- إزاي تبدأ براند من أبسط فكرة من غير تعقيد ؟
- إيه أهم النصايح لأي حد عايز يبدأ فى التجارة الإلكترونية ويكمل فيه؟
- إزاي تبدأ من العميل الحقيقي، وتفهم احتياجه قبل ما تحاول تبيع؟
- عقلية رواد الأعمال، والابتكار كطريقة تفكير مش ككلمة تريندي

مع ضيوف الحلقة:

عمر الصاحي – المدير العام لشركة Amazon Egypt
وفرح صادق - مؤسسة the Mat

الحلقة دي لأى براند عايز يتطور ويعيش ..  حلقة عن البداية الصحيحة مش المثالية 
لو إنت Founder، Manager، أو بتبني شركة فالحلقة دي هتغير طريقة تفكيرك.

🟠تابعوا جميع حلقات Amazon.eg الساعة 9 مساءً
على جميع منصات أمازون ومنصات بزنس بالعربي وفعل الجرس علشان ما تفوتكش أي حلقة من الموسم الأول من بودكاست #من 
_ التانك _ لأمازون

Chapters

• 0:00 الشرارة: من فكرة إلى مشروع
• 5:40 توزيع الأدوار: إبداع وأعمال
• 8:35 المنتج البسيط الذي يحل مشكلة
• 13:55 تجربة عميل سهلة تثبت الثقة
• 17:24 لماذا انضممنا إلى أمازون
• 18:40 دروس المبدعين: فن أم تجارة؟
• 21:00 خلاصة ونصائح عملية

Transcript

SPEAKER_00: 1:37

The Matt Homes is a local company. Is it Ash and Haiga culturally relevant doctor? Ya nafi go Malkitira Awi Awi binulha alatul zay katwa aziza, na wartuna um haget swaya with the twist zaya Bakti Mansarwa Kafif. Um can kill mit Masalan welcome, haga fihaward, mafish haga bata'abbar failan ala, il hawe al masreya wala hawait in netil difalan byota.

SPEAKER_03: 4:34

Can and tajim u MMA ukida fa keta balmat butatu forget the dog, beware of the owner.

SPEAKER_02: 4:46

Ferrari, design.

SPEAKER_00: 4:54

Um actually not kid hebbaha, ma'al path namesalan. And then masalan koko alerted us uh to your presence. Uh hagat related awi awil bitom will highathom, will hagatomba mohtamin biha, l'abhi hibel koro, l lebi hib umbi hem different things. Um fadah alla fa'alan nehna nelei inno okay, the potential is there. Faptadina wahda wahdan shuf, top il quality, il lehna, habinha, il lehna we would like to have fibna, faneskam and bdawa are dowa, ala da libytabas, wala libiuta, makatibha we clinics bita, bizzuppta dina and chuf wa apta dinamunkan bil beat, uhna andina kulbi andaliha kulyum uhtagiin bordel personalization. So this is how it started but turning into a business.

SPEAKER_03: 5:49

Into using a team then art or design background?

SPEAKER_00: 5:54

Um Anagaya mean business visual arts background. Um Ronya gaya actually economics background originally, but she's very into interior design. She took design courses. This is how she started getting into interior design when we have a lot of people. Um actually an engineering background. Um Ranya is mostly handling the creative side, and she really has that. Um, I have the creative side and the business side. Um business part. We get sait, kits sarcastic comment of Tamil Dawa said, but thinking of it, I'm Jamal Dawet, and I'm impression libitak, wahale, and I will impression libitak. We have the training mats betitna, bit, through Hashirkitak, our maktabak, our kids, entry way, it sounded very simple in the haiga o saudbabel beats.

SPEAKER_02: 8:54

Minimum lovable product. Um, would you know Amazon Hatlay? If you have them in a invent and simplify.

SPEAKER_00: 13:53

It's very simple. But lifestyle, consumer eyes, shoof, ID within the lifestyle, you shoof um il variety, il y a melo, shaklo add doorstep, is they be ad libitu uh in a very simple way, yeah. They already know the function. Uh but it's about the touch, l it adds.

SPEAKER_03: 14:25

And to bad beyond online. Uh online.

SPEAKER_00: 14:31

Social media our website.

SPEAKER_03: 14:32

Okay.

SPEAKER_00: 14:32

Um this is how we have the website nawal okay. Um social media. Um common um Bordofi site lissa ekna il age range, but especially fil awl, can within Masalan 35 to 55 of age women. Um, mungan ktira awan kan wistat helo social media an e-commerce. Lahadma we started building ba trust, we think, yeah, doctor when you kiti recently we saw COVID we kidapta daiba and home aktor l awareness of e-commerce wistak demo of massro kada. Actually, what in the most sales a bigger portion of the sales through the website.

SPEAKER_03: 15:35

And to apply for e-commerce calls, so they can more experience. Talent. Talent e-commerce needs to use five or four major lessons. I had I shall e-commerce saw.

SPEAKER_00: 15:55

Very interesting. Um I think it's very aktor hagam e-commerce and how consumer, it makes the consumer's life so much easier. Um the simplicity of customer experience, ala your platform. Mohamma awi, la in nahawa nahawa dar ala tullira ilbadawa, ali, ma ya a chba analysam, kosh steb zi, wa khosh step zi wa snam check out amil kaza, waqtip kaza. And nahna na hawil na nahalli il experience bata to basita with smooth ala'damon utur. Um I think this is the biggest takeaway. Uh, ni build trust, attacked list of mustran the world e-commerce da? Finis. Yeah ni assess a consumer in no fee support. Masalan if your but submit masan form, ashanthamal dawa sa mqusly customized. And nana bardu had seem munkin yikallimak, munkin ytaba maqla wa andak asila. Um building il trust z bet kalina wa ba ba dikida al morra u tanya u talta, mishmehteggi suf nifi hadil in no ba hasasas nifi hadas nifi responsiveness. Inha wala hassal aye mushkila, anaharaf um sal besora.

SPEAKER_02: 17:10

Tilga al-had. Definit.

SPEAKER_00: 17:12

But I think zi haiga mohima build al trust da um dual, I believe the biggest two takeaways we come in and haiwal baataban na wasaf our channels. What this was done through joined uh Amazon um uh two years ago, three years ago actually as a vendor. Oh, mental at sinian and nah nafta din a vendor ala Amazon. Um again, haiwil nibni isukadima la amil. Fan nana abba ala platform, orredi urayb minu, orredi ho wasakin nahawa maugud established to um wahayaraf ala tulmontag, yasak feya, ydar yishouf reviews nestaini, uh dwar y gib montagi huwa bibusa al hagete nyi inha kida kida orrezi ma gouda al platform daw haiba dehil alibi ishuf al haget tanya la mahtag albitu. Fil channel zitanya, ilimunkan tisadu, in nahawa ye build the trust my consumers.

SPEAKER_03: 18:15

Mm-hmm. Tabal hagan muhima bordo in nektier minuness, l'homa artistic or creative like when you like phenomenon of that l brook artist, uhl uh fen eyes of uh fannu designs galleries, artistic awi Oh uh tier. Basito, beshat design. Is they are of ebni ka kashak creative bordul into gay border design, kidashoks and do creativity, business, talafaloose, exab, yarf yemshi, calam the kulu.

SPEAKER_00: 19:14

Um I think al side nahalada um lahad bayraformed octofhi. Um fa fa itab adzihetu. Fa I think in Tehaga mohima awi l'fari il mike, uhtu dar in no yba andaru karorotin mwayana, ashen hat talau l-shahs um fines vibanda, of cour kitirawi, of cour hellwawi bessarfin ye monetize, awi talaminha feluzawi hawuluhal montag, kzay monta bitul. Uhakadin na awl step in nintatib Amerakizma andek uh. I think in Hawa Hega bit Ankers make sure and creative completely business. Well are business completely creative diamond product innovation.

SPEAKER_02: 26:17

Forget the dog.

SPEAKER_00: 35:12

Yes, ma'am. Thank you.

SPEAKER_02: 35:28

Sharefly happy with diamond.