كيف تترك وظيفتك لتبني براند صُنع في مصر؟ قصة حسين علوي Founder haxel مع الملابس الرياضية.

لا تحتاج علامة رياضية إلى نجم خارق بقدر ما تحتاج إلى منتج يخدم لحظة الحقيقة داخل الجيم. نحكي رحلة نقل البراند من صور جميلة إلى أداء حقيقي: من قصات تناسب الحركة وتمتص العرق إلى خامات تتحمل الضغط، ومن جدول مقاسات موثوق إلى سياسة استبدال تبني أمان الشراء. نكشف لماذا تتصدر النساء مبيعات كثيرة حين نحترم التفاصيل الصغيرة، وكيف يربك الخلط بين الجيم واللايفستايل الرسائل ويهدر الميزانية.

نشارك إطاراً عملياً لاختيار السفراء والمحتوى: نبحث عن أصوات قريبة من المجتمع، مدربين ومؤثرات لياقة يجربون المنتج تحت الحمل ويشاركون أخطاءهم قبل نجاحاتهم. بدل مطاردة الشهرة، نطارد الملاءمة والصدق، ونقيس ما يهم فعلاً: تكرار الشراء، التحويل في الأحداث على الأرض، ورضا العملاء بعد الاستخدام. ثم نذهب إلى القنوات: متجر إلكتروني واضح المواصفات، حضور ذكي على أمازون للاستفادة من لوجستياته وخدمة عملائه، وتجارب ملموسة داخل الصالات تعطي قياساً واقعياً للأحذية والملابس.

نختم بخريطة تشغيل تربط سلسلة الإمداد بالتسويق: مخزون مستقر، توصيل سريع، دعم نشط عبر قنوات متعددة، ومجتمع حي يلتقي في تحديات وفعاليات شهرية. إذا كنت تبني علامة رياضية محلية أو تطور خط منتجات للجيم، ستجد أدوات عملية لتوضيح الهوية، تحسين المنتج، ورفع العائد من الشراكات. اشترك الآن، اترك تقييماً، وشارك الحلقة مع صديق يبني براند رياضي ويبحث عن طريقة تجعل الأداء يتفوق على الضجيج.

Chapters

• 0:00 تحديد المشكلة والفئة المستهدفة
• 16:00 اختلاف المنتجات والرسائل بين الجيم واللايفستايل
• 28:00 من السفراء إلى المجتمع: جدوى التأثير
• 40:00 المنتج المناسب أولاً ثم الشراكات
• 50:00 تجربة الزبون والقياس عبر القنوات

Transcript

unknown: 2:05

If you have a lot of people who are not going to be able to do that, you can't get a little bit more.

SPEAKER_03: 15:25

Diamond Ben Ul Yam Shaf. Cat noted Bad Laza Bainolashon Nugbur Lazin Tina Stahdifness. Fabana Nechna could have been targeted and Nessel left moron for gym. Senada Ogbar Marketon Hushifi Talanala Balahead Betal Jim D, Fabitelli, Kullahag, Namelha, Maggaha, Shochs, Libiroh Jim, I will bent a little bit gym. Yani Busalanas, Jim Mamatam, Bethebetel Besi, Elibirah, Elem Shirah, Mazinko Tamil is day. Well messed by Tamil Ba Bestara Dorosot Muayana, Tamil Bestana Manicans, Temana Casa Hag, Then Fokart. Shoxil biroh gym, shoxil, shabbi. Hagmedreo, hagmustu, muhtelef tameman, and shokten.

SPEAKER_01: 16:52

Have a small sports got borrow.

SPEAKER_03: 16:56

Yani, and a lot yesabi, ex lords, load gym, shoxil ex lords left a gym, read a shox, ex lodge, ex lords left a gym, kit for eau, west or fire. Bus border firewi. Fanta is they better tame cots, to eyes t shirt, to wheel soyer. Mask come and fan fan. Now sick caremful banet, um there'd been to help moron moron for gymnasize. Helped moron for gym is hided bus, well love gym mixed, well left moron loh bit, and tailor lips, Bunetala El persona. Kamilla Talat's name is Stragal ala goes early, but seventy percent sales banet. Cullam Tinikbu, Culaman Hebben Struggelmanis, Oqua Oshar for Jim. Then law has in Nessel Lechlamistah Demonka Brand Ambassadors and Messelham Strama for Jim, Mazamuled, came a fish banette kit most headed to gym. Zetwa Telloh has column Gibbula doctor, wash her sales started Banato. Tobley Fokker and How should I bent to Hoshall page? At least Taleta bodybuilders automatically, page the Hollos, ma'am, ma'am Sharfatha Fish Hagas Day has Imkin hated the Jimmy Hattenham and Hanukkah Bizin Rakes Octor Philips Bennett and Hal Modor today, you rough female, steam female, ham seven female female, bananas, triagla, miled in pivot based and headed to Jimedi, hated Jimedi eyes a Had Leha Lahdu pricing Muyan, Ficker Muyan, my fashion more about.

SPEAKER_00: 21:57

Busuf in one arfangulum fiya becata akid phi uhbar minal muntaget, uh good aktor lamal basket awl shirwa nafsa, but min set umbitlei il hagatil muhim ewiba il support il tambufat. Um kabanikalim in mtkarma melebisana in harda retrone in nana m shaderal misilhaga, fem shadre shoof, mzabta aliwala, fapt muhimagidan uhtaadim uhatha, we siasa wat mortagait, uham the khel hefel has beytaq, mahes and support so that's a good thing.

SPEAKER_01: 22:47

Hellni, oltuna yani uhibness jumwaktir, ma in aglab sports brands masan, ye ema be gib uh riod, mashur, laip cora, lay m sharef a mashhour, awibness with gym, mashur, aw gibriod, mashurin uh local brand in the flower ma and ducks, and it's a tough time. How will to mushul mode as they access and this will gym uh readin' to a gym occur lend the usel mark maybe.

SPEAKER_03: 23:35

But this is not that came a little brand, and on biel oshos personas wine. Kulul Shoksiodia Matan bi bi tapa unes aw be the oro alanes, i doom of core, aw biasufihum no me shtu montag bishu, a matan eggid, uh good fa guz eit and borrow diamondsan a brand kibir, ultra masan m Adidas Masan Fulen, Nike, Fulan, Sharefmin, Fulan, Diamond Morbut Bushochs. Munkinibudd, Besow Alanis, la active a matan, ala social media, mutagino and do m reach cowidan, goes at my hato. Um la asha athletic lifestyle. Nasbitruha Gamablips Riodo, Falmodokhros, the Rio Goods and Ness, but also goes to Maya Ness. Blacks the the Sidna.

SPEAKER_01: 25:33

Aks, Tiermanal Sports Brands Alamea, Massan Nike had like Gibbak Ryodi, had the athletic bottle, but had the bain more, yiddan mish life style, had the Adidas under Armour, I'll calam the kullu, ill international brands, hell into Mahawal Tushut uh Shoya Anl and Ababa Dan L Ma'ufl Suda.

SPEAKER_03: 26:00

So under armor kulahab brands, kibritor, yani ashrot senin lower, baby shok seoddi, echna launa other bookro uh omdima usher, like colour of mostra, osher, bodybuilder for mostr, to force the exposure, fawata mukin, anadiman hessanno, like diamond la torget is but la anabodora fakula stage, ill mukany coborni, we're sol audience la nizosol. Fanal eight in the modora have trend namata isam in uh brands in nasha, if albrands kibira giddin. I naam a fish shirk wahda, mbabha, uh sorry to noike or lafadis, but if you magmuam share ballad, weatherba, fingaltora of Europa, of America, of scene hatta, magmuam in the brands are bah hamsa, kuloma la badlum and work chair but brands. And the culture culture. Yanita La shoftel brand shoftel page batato had the lapsuba tamarin off a gym, ho shokel lebisel el brand ho enough to shox kashak a high aka kattoria la page. Andum haweya wata giddan um fil fil filheta loma bishalofia. Fala brand gym, ho wahawei tym vainagidan, how brand gym dolot kotot lahoa brand beta lifestyle, faho brand riwish chik lipsu l nest shaklaha enough brand zip tatahawe fateh nahtaginam los haga and of mosr. Shochsal nana bayudan a lasimandi l Haweya Shabahu, lazim akla hawaya shabahu, awlezm Akla Hawayah ho im shoroak sohi fa l'ate nedi torya asal biktir asan liana biktir ka ka ka oro oi ka ka karatuna alana hasrufu, and nana agsab Ahmatan customers no my hush of community, hush of customers, uh customer based batana. Um Hata Fekret Ozona dela social media, and nana misha shen fulanal fullen libis, halbasoro. And this lesn toctona. Fan lest thektona isn't shoof bani dam a good dum home gambohom fi eventu, mushraf e on ground, uh fakera haga bi samuhal omni channel marketing kelma bi samu, no basawa haalik fukulheta. Basawa at telephone, basawa f gym, basawa uh f event, basawa fukul hagahawalik.

SPEAKER_00: 28:41

Fa sa we ktira damel Ness Hadeya or active, me shoch suryodi minha ulbas point uh in tribute il ROI Beta il influencers uh content creator culture.

SPEAKER_03: 29:12

Alal mo can also sala another. Can weadsa paladon? Can wead ya rough new iron brand? Can wead be beni, can wead be striven? El influencers will content creators, will athletes, call Nesdi, and Besan or Mukani kunu be a sort of mabat, but Sadaf om mission huma yibaoli. Hadafum Huma yar rofu in Ness, Belbrand, Zakan Amelia and a haksel. Um Dabi Hlaba decada um in Ness and machine, Ystrumini.

SPEAKER_00: 29:52

Fanabus did D B funnel food.

SPEAKER_03: 29:54

Oh, bad D B funnel foo. Omrima influ uh omri mabatoka and a influencer, he gably a norman a bear. And then a lotalptim no bear, uh Dakadana Boslemo, one about bottleman hagger mustahila any. Oh, fee mukness is true basani. Nesbao. Fanbusal ham nah defanabus ul uh and tarft el brand shaklana mushort rich, and munk influence, but some hom shalasmu can influence view, but slash teleph view doll begat the airful brand or habul brand.

SPEAKER_01: 30:43

That will in hot businesses and a making had barely come high shadow and the co be a milak or high sales.

SPEAKER_03: 31:53

Hell yeah, but brand ambassador. Mal brand film or hotter gidden. Anam Shuktana Beda Bedalin. Anna Maul Brand Ambassas Mukandal Terminal Nestum Matam Filmotlock, Amakalamanes Bene Stakdem Monosotum, Kawasila, Nehnan R of Ness Belbrand Butana. Finis Munkin Yibu exclusive, which are finished mish exclusive. Mukun Hardat Leyum Bemul Brand Taba, I dig no fish mushkal, Wasila, Lil Lil Lehano Solusalhabish, Hamatan, Iam El Awl, Wu Badakeda Anabahesan Shochs brand ambassador, the lotti lesim tibni how latibanos, almonosu, lesm bordu hobby targem haganest at Fahma, and Les Fahmanada, Nasfahman. Fanta Lesm awalan tukne bilmontag betak, and a brand ambassador mushmuhtana, ma'ma be mushmuhtana will montagbitay, behibbil montag bitail awul, uba kedden shtagalma, ashum bad kedaho fi targing def hai to shokhseo in the munkin video not lubuminnu be brief bakula hagga big impact at the keda, weimkin mugorad story ho hateto, t shirt to lugumish bain oslan to give impact occur bikti away ash and bain and no behable brand bane home. Uh to bain of sanyya low had the muktana.

SPEAKER_01: 33:44

How it'll athletic brand manik.

SPEAKER_03: 33:47

E Osab Haget will hit a so bot Magelda with a leptali has a hag, yeah figures at figures at Tosneo goes it as we colo had it a sweet. It's wehtag tukna had haggin can chaff anyhow Alamador scene hoya and home soaks mahalli, hagat moina um yeah gazam the light for running shoes. Gazma I shall even like t-shirt to mess, gazol and gazma here, or silent idea, Matan Ezra Fafia Taban Fia had a criminal cobble sir, talk to nineness beha, but if you had a top gasmal function, but I'll say if another alafekra stasmer fluck for gazma, I am flusmushkitir, but experience hell one television top that moron beha, the also challenge. Then he goes and home and shekelna, kalemna, zonham and gazem la hold feedback men. Well finished candom feedback quite thanks candom uh bad machel, Stagan Hella, ma Henandana Filgism, um exchange uh return policy, maftu, I have the holes, enter gasmagback bad sana, all and I striga. Um, take Basafina Kasherka.

SPEAKER_01: 36:04

And you listen up to socket for local brands, that haggit, Mayana, say, Riodo, they uh get the monkey beat for you.

SPEAKER_00: 36:27

Um action chap.

SPEAKER_01: 36:31

Yani exhotalami.

SPEAKER_00: 36:34

I would hagg in order low anabashtimen? Loam and montagamash support ali, Ian Kenya, and Michael Sports were best. Hal Shagin Kulyum Nahan Haw nosalha, Basil Haget Tanya, Namul, in ninta tosal de darga, nem shmahtek terrega warona lasar. Haget tanya l'binchof ta' tower kabir, we can yerga tani l kalem l'ikutura masana and the tower mina se ha supply chain mustadim we maugud.

SPEAKER_01: 39:38

And to Nizbit Ma Biatari even been online offline I've talked offline uh photograph, modern Savain Talatin.

SPEAKER_03: 39:49

Savane online, Talatin offline.

SPEAKER_00: 39:58

Why tossed this?

SPEAKER_03: 40:00

Uh oh.

SPEAKER_01: 40:02

No way.

SPEAKER_03: 40:19

But online hoal how assess. Then you haga haga struggle for it in the ba il logistics, with tausil, with delivery, with customer service, um Amazon Agbar Logistics filam. Fa intelati y goz kibirga neta beala Amazon, Zeman Tabia Bordu, Amazon Monosak Big Let's be mean a la Amazon. Mitsor is Zay. Mitsor is the product. Let's tell nice to show Lint up Tamil Mont Biala website. Product merchandise. Brand identity. What target audience lint up at beautiful lint up to Milo ala Monosa Ama Badana, Kunumbia products, diamond product, Beneflian Bayal website, had the most number and store ala Amazon, la fattu, ho wasaiel website betana besopt.

SPEAKER_01: 43:39

So intel experience that short tank brand, my rufa or community tatak, lead kulah, or wea kulal, and the short tank must be programming.

SPEAKER_03: 44:39

Fantalism tahilgah's nafsa can't kumbit kalim il hagaholan rakisfire.

SPEAKER_01: 46:12

Il uh what's next?

SPEAKER_00: 48:56

The only constant in life is change.