إزاي تبني Community حقيقي حوالين البيزنس بتاعك؟

 
في ثاني حلقات نقاش الـ SMEs Summit بعنوان Community First: Turning Audiences into Ecosystems، اتكلمنا عن الفرق بين الـ Audience اللي بيتفاعل مع المحتوى بس، والـ Community اللي بتشتغل لوحدها حتى من غير تدخل البيزنس، وإزاي بناء مجتمع حقيقي حوالين البراند بيبقى أصل استراتيجي للشركات الصغيرة والمتوسطة ورواد الأعمال.

الحلقة بتوضح إزاي بيتم بناء Community حقيقية من الصفر، بأمثلة عملية من مشاريع زي Cairo Runners، وبتشرح إزاي الـ Community بتقلل تكلفة اكتساب العملاء (Customer Acquisition Cost) وبترفع العائد على الاستثمار (ROI)، وهي واحدة من أقوى أدوات النمو والتسويق للمشروعات الناشئة.

المتحدثون في البانل:

Nadia Gamal El Din، Founder and CEO of Rahet Bally Co.
Youssef Kamal، Founder & CEO of People of Data
Amr Kawashti، Cofounder & Managing Partner at In Your Shoe
Ibrahim Safwat، Founder of CairoRunners
Rania Ayman، Founder & CEO of Entreprenelle
Nevine ElFar، Director of Groceries & Retail Marketplace talabat Egypt

أبرز المحاور:

الفرق بين الـ Audience والـ Community
إزاي تبني Community حقيقية من الصفر
دروس من تجربة Cairo Runners
الـ Community كأداة لتقليل تكلفة اكتساب العملاء ورفع الـ ROI

تابعونا على صفحات الـ SMEs Summit، واستنوا النسخة التانية من قمة الشركات الصغيرة والمتوسطة.

Transcript

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مدخل إلى معنى المجتمع

SPEAKER_06 0:05

Anonta Muhammad Asher El Stajma Kulin Nesel Lazizidi W Nikalim Futik Muhim Wa Maugod Alal Sehab Shaklik Birgit and Fi Kalimet trendy a we community ecosystem audience community that everybody talks about communities, creators, founders, platforms, it's the community audience, M'tal audience, community or ecosystem.

SPEAKER_02 1:09

Okay.

جمهور أحادي أم مجتمع متبادل

SPEAKER_02 1:48

Audience, man, Ibandakness, but we consume a one-way interaction. It's a one-way interaction. A community illamar bihula aliha, it's a two-way interaction. Community business involved. Return on investment.

SPEAKER_04 4:31

The mana Lawana behavior brand waiver community or behavior say right maybe entrepreneur in your shoes, whatever organization. They are my community, my people.

هل المجتمع ينمو أم يُصمَّم

SPEAKER_06 5:46

Which do you think from your own perspective that community happens organically? Well it needs to be designed from day one. And I'm I'm doing business that's based on community. I'll target this niche.

SPEAKER_04 6:27

However, Aki Fitoriolda. And if you businesses, Mukin Zuma, you haga Octan. Saba one percent.

الثقة والاتساق كعائد حقيقي

SPEAKER_05 7:20

So figure the community nehme and then a peer to peer system, we light at the end of the tunnel, Arajanolu, Taila, Henna at our time for us, a terror of Talem Hagab Sora, Hagakha, Tala Hallas we all know. With a mid dinner and sahabadina roya, Lil Mustaba L Bosit lower AI technologies, and Linus Mehtag Talema, we'll business mechanely for the telly and been a bowl diamond, a lower Ben Hare concept. You don't know what you don't know. Another healthy technology on Anthemia Street Santa, so put short of technology. It's all about supply and demand.

SPEAKER_01 8:12

It's not easy when an ISA community is a very good thing. Feast step in the business, it's a responsibility to build trust with consistency. And we have consistency for delivering whether a product, service, customer. I have to be relevant to each community. There's a lot of work in Shirk and Lilama Tul and I have anti uh community.

SPEAKER_06 9:19

Perfect, perfect answer, Nivini. So it's yeah, I need to sum up, keda call uh it's all about uh trust, it's all about loyality, it's all about building from uh downside up, moving to uh back to Nadia Rahibeli.

مجتمع الأمهات وفكرة تراكم الثقة

SPEAKER_06 9:35

Uh by the way, I'm uh especially in in Ninth, yeah, you are targeting a very niche community, uh Motherhood, I think he can figure up Kibirgidan Fahagazi. From your own uh from your own experience, a octor growth driver can ho well haggal sade rahad belly uh dirty bahze along the way.

SPEAKER_02 10:18

Perfect. Uh direct l is my co-founder. Okay. A few moms uh linahardah even a few had to million sa yeah, but consumer content beta matna, online or offline, monthly, hoa el trust uh in the rohit beli, badin and ult il umuma is a very vulnerable niche space. Il um medi, uhda, mehtesa, but she faked my bada ule, and they're commercial, hatiba da annak, walek and awulmates and you are there for her as a brand, genuinely. Hatibda Tamil, what we call a trust compound. Had gibta okay, ma fe dominal effect when trust. We're pushing content, our commercializing el audience betana. But Sataban, I had the high eyes commercialise the audience beta, for us. Is Zebanamel transition mabin in a baby community organically? Fi kawaii, what how few core values, what hell and brand, a bit hell audience was business organically within a design space. Same for Rahid Bailey, El Trust will values, hale herit commits that takbor. Well I'm shabbaf a commercial strategy taitna, isabar Nrashahlaha, El Muntag, Wil Khadamet, El Munaz Baliha, but core values battle brand. Fan if there's a consistent value proposition at demuran omel masre. Fel trust is the main growth driver for Rakid Bailey with credibility, El Halatil Omadzi. Our healthcare professionals. And Rakh Bailey Failan, but GBT consistent, delivering value consistently, online or offline, we hate the hybrid decay, we have businesses. I had the handu business law, you dare online or offline solutions illit mean. Because I would get in the loyalty or customer stickings. For a hidden super app, and that facilities, and the events, and the workshops.

نموذج هجين يصنع ولاءً أطول

SPEAKER_02 13:30

Cairo runners, I see you digital, I see you offline running. People of data, I'm sure the same hybrid model and look, AI, get them, get them. I think Kulina, we share borderl hybrid model getting a loyalty where uh Bizza would customers take in his hand in there. In City in your should go a few more limited edition t-shirt.

SPEAKER_06 14:15

You have built a massive community, massive numbers, the the Rokam government population. It's some sort of the market disrupting in the battle business, be it for paid media, while beyamil TVC, billboard, or be giving belly ala some sort of deal which is changed together the barrier of traditional marketing. Yes.

SPEAKER_02 15:28

I love the question.

تسويق مجتمعي يحول المتابع لعميل

SPEAKER_02 15:58

Community marketing da Angahtoriafectaswir, Sharik was a bad bitamila. Zay in the hard into community, Moh Tamma Bel Shariketel El Small or Medium Enterprises, Uf Shariket Kibira, Gaya Mahsus Likun Naharda, Ash and into good Kumaha, Haiba influential fill acquisition uh funnel betite. Baola Pampers Mabi Sorrup's uh be durable, wa happy is uh good value for money, but they have options, unique selling point at the option. I am opening up the window for her, Ubakalim habilingo taha. And I'm at the meo ham seem was of no suhum on my head content creators, with the right lingua and context, audience you converted. But I see her, I appreciate her. You have your client. Halas. It's that cle easy, but it's that magnificent. Uzaimanivin, local love brands, is audience below tatu, but convert.

SPEAKER_06 17:45

So he is some sort of uh differentiate.

مجتمع البيانات وتعليم الذكاء الاصطناعي

SPEAKER_06 17:57

You as well are targeting a very, very specific niche uh Bardul Ism Tohfa people of uh data. But uh what what differentiates you as a data community or tech community based? Uh how do you measure the business? How do you see the business structure from your own point of view?

SPEAKER_05 18:36

Talent, will businesses, Fahna filh telephone, and feed tools gidem and clothes code, clothes co work, clothes design, we've stroked up ten dollar for Shahra, Tesh Ahlaha Dunia. Finance then a mill workflow design down amiluda. The Maluma Abi tag then for again, it's you don't know what you don't know. But finance grips tell them Church GPT. It was the food one of the Kutch at Tauzif, we don't care. But the knowledge is already democratized, technology is already democratized. More through Tala of the Hatishab to Snail and Dilu Hatal Apple and I'm Lila Hamidesh, no by the community for the community. So that the shafted, and how little experiences give. How like a head of an upskill one million beneadam, Deba and Keno Bamila, okay, NLP who sign while la cousin graph, while like you automated higher. And I'm in campaign, ma doctor how es Alashen Allem in Ness AI content. And so my master degrees Wada Wahda Wahda Falmania or MBM in America. Women Tamani machines updated data AI.

SPEAKER_06 22:23

Please follow people of data a la Instagram or get the content of the movie. Okay, going back to Ibrahim.

الشمولية في مجتمعات الجري

SPEAKER_06 22:36

Went a bit introduced skyrunners to Sabain Penny Adam, Swahob Tegru, will had N Hard. I think he Balha Aktor Sanein' Arbatoshar Sana Massive number, mashallah. And either this is bigger than I thought. This is a big thing. Some sort of inclusivity.

SPEAKER_00 27:14

Anna Mish Community had Moyan Ahn up to a mouse remediation fame. I had half loose, mouse rush, I had Ian can send no Ian Ken Mustawa, Kariada Yanzi had a fi half marathon at a feet come saquilo free family run with the way I will mark Tigri Mayan, Weski Tira Masa Self, I will marrow the way to give you a full marathon and kilo.

SPEAKER_06 27:45

Ronia Zaikilo. Entrepreneur is massacre.

تحالفات مجتمعية توسع التأثير

SPEAKER_04 28:16

So actually, I'm not ready, Shurakoya Panel, Alu, but the Hekod Awl Hagga, Kilmet, irrelevant irrelevance minibin, Yahn Nishtagal Tariban for more zom uh fitta society because entrepreneurs are feen in no at the ASAP and manage business, at the ASAP and manage Masala, let's say Mozafina would business. Imagine that managing a community. So it's very important in Balo Alliances, I was strategic alliances ma communities now good at any lunar wolf, get up. And the leverage would have a hello for communities, Motalifankin, Lawana influencer, Mukin of uh the Masalamaka. Community door. Will partner Mushala and no anal access beta? Will community tack as a family community giving you a border into communities in Landuceta? It's community with us in the sub communities who have talifa. Fabin Lima enough entrepreneur community in food and beverage businesses do Mabad. Community Nestle and Fashion Textile Mabad. Because the community leaders, Venezuela, can it have my haggis and I hand in a nice weekend culinary? Let's say irrelevant gidden L audience.

لا تراهن على اكتساب العملاء

SPEAKER_06 32:10

Moving to uh Niveen, uh always when we think of Talabot, we think of massive user base. So we have Talabot more, Talabot ordering food from different uh restaurants and so on. It's very challenging. How do you manage that?

SPEAKER_01 32:39

So I'll stop it. Basically, I think uh building a foundation which is built on reliability with trust. Uh secret business model um customers they're becoming more tech savvy, they're becoming more aware, and demands here. Definition uh reputable uh app talif it means the man and the lot. The man can your order you solely within a week, that can be an ISIL hagger highland to solve within Rob I tell to say demand keeps on changing. Accordingly, I need to change as well. Well uh equation in a mesh customer acquisition. Tell you, I'm gonna be able to do it, and I think I'm gonna be sure. But food alone is not the 100% of your day. I need to be in that moment. I need to be in that moment. Taben our eyes, cosmetics, I need to be in that moment. Point is uh as a wedding, I think at least in trust or loyalty, they're not given. They're earned rent, but due every day. But what's to order our name to retain it will cost me much more than acquiring a new customer. And with it, a snowball effect, volume of orders and transactions comes into place. And this is my advice do not rely on customer acquisition. Then this is even um a huge cost. Acquire uh a segment of customers, build the trust and loyalty within that base, and then it will move on eventually. Yeah, definitely.

SPEAKER_06 36:08

It's uh with massive competition in an industry, such uh such yours. Let's be honest, loyality became very fragile. If you're looking for the lifetime value, uh we mean acquiring new customer, would you have a talabot user like that? But it's very it's very high competitive markets, uh competition.

رحلة العميل وسلسلة الإمداد

SPEAKER_06 37:12

To get your two cents regarding this, supply chain.

SPEAKER_01 37:28

Okay, and then we have multiple touch points. It's not the customer experience, it's more of the customer journey. It starts with relevancy lawana, Benezbelak represents a skandrea. It starts with in a bag and hagglint a bit hibba, which is good for the business. It's more of providing benefit, the customer, and the benefit of the organization. The rock need is to ensure in the assortment, merchant, lawana supermarket, and haganoma is a good one. This makes them lose trust and their loyalty towards Talaboa. I need to ensure that I have the assortment. Part of my role is leading the marketplace, which is the actual supermarkets, I need to ensure in the items in the Mahtuta, they're actually available. Then onto a promise delivery time. With the Andi, it's a KPI. And then I'm sure it's a good one. This is the it's a promise. I'm making a commitment. If I'm not able to deliver at the trust and loyalty will be lost. At the end of the day, I'll customerize a smooth experience with minimal human interaction. So it's it's simple. It's hard, but it's simple in what I'm saying. If I'm able to deliver on this through multiple touch points, it's a win. I need to ensure in the partnership, it's building on brand identity. Why go somewhere else? And as a man added value, vouchers, uh program, appoints, accumulation, but uh convenience their customer haggalo eyes.

SPEAKER_04 40:56

Speaking Alan, example betal about relevance, but different away. Amasal say blueberries. In the fee market blueberries, hot zero, mishma guda tolabiaka, our collaboration masalambatil pro sea pops, or whatever in hagg. I think this is a huge edge in the plus and brown.

SPEAKER_01 41:51

That a hundred percent. What customer henna and multiple customers, an until customer as in the end user up a bitlock, merchant nafant mishbadilu proper experience benefit of being on the platform, how a lay camera talabot, you know, how you platform. And then I kept the same goes to multiple touch points, and third parties and outsource agencies. I need to make sure in the cool way it feels touch point is getting an advantage of being on tarot in the white or not any other uh app.

أسئلة خفيفة وختام اللوحة

SPEAKER_06 42:43

Uh I think we have two minutes for questions. And we don't want to be another clothing brand.

SPEAKER_04 45:22

I have got the movie.

SPEAKER_06 46:39

I think Mariam Halos has a treated storm uh internships. Uh I've enjoyed this panel so much. Big Chukran Git and Githan Git then, Europe, Yoruba. We need to uh to run as stage doctor and thank you very, very, very, very much. Thank you.

SPEAKER_04 47:00

Thank you so much.