Diagnosing for Operational Success in Your Aesthetics Practice

The Practice Sales Podcast

The Practice Sales Podcast
Diagnosing for Operational Success in Your Aesthetics Practice
Oct 20, 2025 Season 1 Episode 22
TUSK Partners

In this episode of the TUSK Practice Sales Podcast, Kevin Cumbus sits down with Kara McClanahan, CEO and Executive Consultant at Aesthetic Practice Partners, to unpack the operational playbook behind elite aesthetics practice performance and sale readiness. 

They underscore the importance of building a business that’s ready to sell—even if you never plan to—tightening SOPs and culture for operational excellence, and aligning marketing with today’s patient behavior. From best practices in hiring and onboarding, to full-funnel tracking, and tuning EBITDA ahead of a sale, Kevin and Kara share practical moves that growth-minded owners can use to stand out and build a more valuable practice.

Episode Artwork Diagnosing for Operational Success in Your Aesthetics Practice 51:55 Episode Artwork The Medical Aesthetics Legal Roundtable 55:37 Episode Artwork Hiring Right: How to Recruit & Keep the Team That Grows Your Practice 50:49 Episode Artwork Building a Smarter Aesthetics Business at The Aesthetics Show 2025 30:17 Episode Artwork Private Equity & MSOs: What's Next For Aesthetic Practice Owners in 2025? 35:00 Episode Artwork Top Deal Terms To Know When Selling Your Medical Aesthetics Practice 29:46 Episode Artwork Diagnosing Success: Patient Acquisiton & Marketing Metrics 32:26 Episode Artwork Financial Foundations For Maximizing Practice Success 31:22 Episode Artwork Behind The Curtain: Specialist vs. Generalist M&A Advisors 19:28 Episode Artwork The Insider's Guide To Healthcare Recruitment 29:11 Episode Artwork Legal Considerations for Healthcare Practices 28:27 Episode Artwork Top 3 Profit Killers In Medical Aesthetics Practices 40:07 Episode Artwork Strategic Metrics: Leveraging KPIs For Success In Healthcare Practice Financing 29:03 Episode Artwork 2024 Specialty Dental Update 28:49 Episode Artwork The Seller's Journey | Gendus Dental Partners 32:34 Episode Artwork The Seller's Journey | The Truth Behind Selling Your Practice 52:58 Episode Artwork The Seller's Journey | How DSOs Value Your Practice 43:56 Episode Artwork 10 Most Common Dental Deal Terms To Know 13:43 Episode Artwork Specialty DSOs 22:20 Episode Artwork 2021 M&A Outlook 16:19 Episode Artwork 2020 Year-Ending M&A Recap 27:28 Episode Artwork M&A: The Seller's Journey with Dr. Amy Jackson of South Texas Orthodontics 32:59