From the Pasture with Hired Hand
Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in!
From the Pasture with Hired Hand
What Longhorn Experience Teaches with Mark Hubbell, Hubbell Longhorns
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In this episode of From the Pasture with Hired Hand, we sit down with Mark Hubbell of Hubbell Longhorns in Hastings, Michigan, for a conversation rooted in legacy, growth, and passion. A 5th-generation cattle rancher, Mark’s family operation dates back to the late 1800s, evolving from a dairy and crop farm into the thriving Texas Longhorn, beef, and crop enterprise it is today.
From placing Longhorn horns on the front of his winter beater in high school to receiving his first Longhorn as a Christmas gift in 1995, Mark shares how a simple fascination turned into a lifelong calling. Today, Hubbell Longhorns spans roughly 900 acres, running about 250 head, with an impressive 125–150 calves expected in 2026. Through careful selection, retaining top heifers, and strategic herd growth, Mark has built a program focused on both quality and scale.
We also talk about the next generation—how his son Garrett joined the program and helped expand the herd—and what the Longhorn experience has taught Mark about patience, perseverance, and passion.
Hubbell Longhorns: http://www.hubbelllonghorns.net/
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