From fonts to story formula, branding has a huge impact on how readers perceive authors.
Whether an author presents a chipper personality or offers a stark website, every interaction with readers fosters a future relationship.
As an author, it's your job to create a consistent brand that clearly tells your readers what to expect. As a reader, you (often subconsciously) interpret these cues to decide which books to adore and which to pass over.
Peek inside the making of an author brand in this week's episode of A Book and A Dream.