In this episode I speak to Tim Walker. Tim is a direct response copy writer and campaigner.
Tim’s been a colleague and friend of mine for many years, and is the founder of the fundraising agency TWCAT, now On agency, and is a member of my team at ChangeStar. He has had decades of success in helping charities and other good causes to raise more funds and build stronger campaigns by communicating better with the public and their supporters.
This is an aspect of the work of charities and political causes that is often not seen by the public yet it can be critical to how well they are able to achieve the change they are seeking. A lot of people work in the social change sector simply to help charities get their message across to people, and Tim is one of the most knowledgeable people doing this.
In this chat, I’ll talk to Tim about the work he does, why it matters and some of his biggest successes.
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