The Multifamily Real Estate Experiment Podcast

MFREE 102 Trailer # 5 with George Salas: How to Attract Bigger Capital?

Shelon Hutchinson Season 3 Episode 102

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

In this episode, Hutch sits down with George Salas who cracked the code on attracting heavy-hitting fund managers and capital raisers—and it’s not what you think. It’s not just about showing off your track record. It’s about creating better economics for your partners than they could get on their own. 💼📊

We’re talking share class structures, aligned incentives, and why giving fund managers room to win with you actually opens the door to bigger deals.

 This convo isn’t just for capital raisers—it’s for anyone who wants to build smarter partnerships and attract aligned operators. If you’ve ever asked:

“Why would someone bring their investors to me?”

 …this one’s for you. 👂

*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*

Thank you to all of our listeners!!! We would love to hear from you!!!

Email me at:
hutch@hsquaredcapital.com

*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*
Visit our website to find out more:
www.hsquaredcapital.com

Join our Facebook Group:
The Multifamily Real Estate Experiment

Follow us on Instagram:
@hutchthemarineinvestor

George Salas:

How do I attract bigger check writers? How do I attract fund managers, capital raisers to partner with us? Okay. I came out first and I went through, mastermind. Of course. Yeah. That's exactly what I was doing with every single coach, every day for like four or five months. I know. I remember. And yeah, you remember. Oh yeah. I asked all of them and I'm like, how did you structure, how did you do it to attract X? How did you attract fund manager? How do you attract, how do you make it more attractive so that other people can partner with you? The veridic was create better economics for them, way better so that they can pass down better economics to their investors than if they came directly through you. So we did that by creating different share classes, And in creating incentives on the top, on the bigger share class. Those incentives align with the fund managers or capital raisers so that they can make a nice hefty sum for putting together the deal and their investors make more than if those investors came directly through us. We get to do what we do right, which is create experiential amazing short-term rentals. and then everybody wins.