The Multifamily Real Estate Experiment Podcast
“Multifamily Real Estate Investing for the Career Professional.” Join Shelon "Hutch The Marine Investor" Hutchinson who talks to military veterans and real estate professionals about the results of their journey and multifamily real estate experiments. Each week, Hutch discusses Multifamily Real Estate Investing for Career Professionals and military veterans to help you build wealth and financial independence. Questions about Multifamily real estate investing are systematically dissected as your host works through observations and data to answer the week's question.
The Multifamily Real Estate Experiment Podcast
MFREE 108 Trailer # 4 with Axel Ragnarsson: How Do You Go from Free Tools to a Full Acquisition Machine?
In this episode, Axel Ragnarsson shares how his acquisitions process went from free tools and cold emails… to a full CRM system, consistent direct mail, and a dedicated acquisitions manager.
We get into:
👉 Starting with zero budget and making one channel work before adding the next
👉 How consistent follow-up beats one-off outreach every time
👉 The three steps to keep your acquisitions process simple (and scalable)
👉 Why patience and a system matter more than chasing everything at once
It’s a playbook for anyone who wants to grow without burning out—just focus, track, and keep showing up. 📈🗂️
#InvestorMindset #ConsistentAction #LongGameWins
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Thank you to all of our listeners!!! We would love to hear from you!!!
Email me at:
hutch@hsquaredcapital.com
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www.hsquaredcapital.com
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The Multifamily Real Estate Experiment
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I started using a free CRM early, like, I think I used HubSpot to start. Then we moved to Zoho, another free one. Now we run everything through Resimpli, which is the CRM platform that we use, which is a really, you know, robust tool that does everything for us. CRM we can send mail through, we can call through it all that. And over time as we started getting good at each channel, as I like to call it, cold emailing was the first channel. Okay, now I got some money and we've done some deals. Now I'm gonna start reinvesting in the business. I'll spend some money on mail. We send mail each quarter, four times a year to the same list. Basically a very similar message as to what we include on. Or in a cold email, right? But we have a little bit more space, so we're including like, eh, this is what we own. So we show that we're credible and we're worth talking to. Here's why we're good to work with minimal contingencies. We won't bug your residents, no broker commissions, et cetera. Talk about how we want to, build a relationship with them. So, very slowly grew over time. But I think the big thing in terms of like what's an actionable next step is it's really just three steps. You define your acquisition criteria and you buy your data list. You pick one particular channel of how you'd like to reach out to everybody on that list, and then you just do it for a consistent period of time and use a CRM to track your follow up.'cause the follow up is really the biggest thing. Gotcha. And just align your expectations with, you know, your list size and how much time or money you're willing to spend and eventually. You'll see some results, man. That's an amazing growth story, man.