The Multifamily Real Estate Experiment Podcast
“Multifamily Real Estate Investing for the Career Professional.” Join Shelon "Hutch The Marine Investor" Hutchinson who talks to military veterans and real estate professionals about the results of their journey and multifamily real estate experiments. Each week, Hutch discusses Multifamily Real Estate Investing for Career Professionals and military veterans to help you build wealth and financial independence. Questions about Multifamily real estate investing are systematically dissected as your host works through observations and data to answer the week's question.
The Multifamily Real Estate Experiment Podcast
MFREE 108 Trailer # 5 with Axel Ragnarsson: Are You Prospecting About Connection or Just Closing?
In this segment, Axel Ragnarsson flips the script on prospecting. It’s not about blasting mail until someone bites—it’s about making sure every owner in your market knows your name.
He walks through:
👉 Why the real goal is connection, not just closing
👉 How relationship-first outreach leads to more opportunities over time
👉 The simple filters he used when he had more time than money
👉 The exact approach he takes to start real conversations with owners
It’s a reminder that in real estate—and in business—the deal is just one outcome. The real win is the network you build along the way. 📨🤝
#RelationshipCapital #InvestorMindset #LongGameWins
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Email me at:
hutch@hsquaredcapital.com
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www.hsquaredcapital.com
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We aren't doing all of this marketing and prospecting and all that to find a deal. We're doing it to just build relationships with all the people that own the real estate, makes sense in our market. Makes sense, right? Makes sense. So I think it's a key shift, right? It's not like we're sending mail to get a deal from Joe who owns 123 Main Street. We're sending direct mail to get to know Joe, to introduce ourselves, to just be somebody that he's aware of. And yeah, we'll mention that we're interested in making him an offer and all that, but like, that's not the only objective of getting to know him and having a conversation with him, et cetera. Makes sense. So with that being the end game, then we back into how we do that. For me, it kind of evolved over the years, but early it was. I have an abundance of time and a constraint of dollars. I don't have a lot of money to spend on a lot of direct mail. You know, at the time, or whatever your list size is now, it's wider for us, but at the time it was, you know, 3 to 20 units in size. And with people that have owned it for more than five years. Right? So we want to assume that they got a little bit of equity there, at least more so than the guy who bought it last year, for example. And I just started reaching out to'em. Skip Trace the list. There's all kinds of services that do that. You know, lead Sherp is one, if I'm just gonna plug one, that's what we use. And I just would send the owners an email. Hey, my name is Axel. I'm a real estate investor in, you know, this area. saw you on the property at at 123 Main Street. Would love to. Introduce ourselves and potentially make an offer on it. And if not, we'd just love to get a, get to know another investor in the marketplace and, you know, maybe there's some way in which we could, you know, work together, help you out, or share resources, et cetera. And then we just start having conversations with folks.