The Multifamily Real Estate Experiment Podcast

MFREE 115 Trailer # 5 with Jon Ostenson : Could a franchise be your launchpad to long-term ownership?

Shelon Hutchinson Season 3 Episode 115

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

Franchising gets overlooked, but it might just be the smartest way to step into business ownership without starting from zero.

In this episode, Jon Ostenson explains how franchises offer more than just a name; they come with built-in systems, marketing playbooks, tech stacks, supply chain advantages, and a mastermind of other owners walking the same path.

It’s not about skipping the work. It’s about avoiding unnecessary guesswork.

Even if you plan to build your own thing later, franchising first gives you a front-row seat to real business principles in action. And that future business? It’ll be better because of what you learned here.

Sometimes the best first step is one that’s already been tested.

 #FranchiseModel #BusinessOwnership #ProvenPath

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Email me at:
hutch@hsquaredcapital.com

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Track 1:

I think for most people, having those training wheels, if you will, the franchise model is a better path. You're able to shortcut the success. You go into it, it's a model that's been proven out in other markets. You've got the proven product market fit. You've got a playbook to go execute against day one. you've got a franchisor on the sidelines supporting you almost like a coach. And you have a built in mastermind of other franchisees living the same thing, day in, day out, exchanging best practices and learnings, There's things like, having optimized marketing.'cause they've learned how to run marketing in other markets, so you're not having to test everything. You've got, a larger data set. You've got technology stacked. You step into day one, maybe bulk buying for goods or services on the back end. When you start stacking these up, it just brings a lot of value to the table. Hutch, not every franchise is created equal. You've got great players out there that provide great support and you've got ones that don't that's where we come in to help identify the top ones. But when you start stacking it, I encourage people, you may start your own business at some point, but if you start with a franchise, I bet that business you start one day, is gonna be better for the PR principles you learned in the franchising, experience. I appreciate diving into that. as he was talking through that, I was thinking, man, you got franchises that allows you a whole day off to go to church on Sundays.