The Multifamily Real Estate Experiment Podcast

MFREE MFREE 124 Trailer # 5 with Brandon Cobb: What Are You Really Solving For in Your Deals?

Shelon Hutchinson Season 3 Episode 124

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0:00 | 1:26

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

In this episode, we get into how Brandon Cobb approaches land and development from a different angle.

It starts with understanding this.

Not all land is equal. What matters is what it can become and who actually wants it.

The focus is not just on the deal. It is on the end user.

Brandon breaks down how he identifies who the buyers are first, then works backwards from there. In his case, it is national home builders and what they consistently need.

From there, it becomes a process of aligning the land with the highest and best use that makes sense for that buyer and that market.

That shift changes everything.

Instead of guessing

 You are solving for demand

There is a leadership lesson in that.

Clarity comes from knowing who you are serving and building with that in mind.

#LeadershipMindset #RealEstateInvesting #EntrepreneurMindset

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Email me at:
hutch@hsquaredcapital.com

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Speaker

So this, what I love about the land entitlement process is it works for all real estate. Doesn't matter if you're doing a new housing community, a storage unit, or a multi-family building, or a hotel. You have to get the approval from the city to do that. And depending on what you get approved and what the highest and best use is, that determines whether or not the city. Like if you're out in the middle of the country, you're probably not going to get approved for a Ritz Carlton hotel, nor would you want to because you're gonna get it approved for a Ritz Carlton hotel. And Ritz Carlton don't wanna build their hotel there. Right? So step one is to identify who you're doing this for. For us, it's National Home Builders. Why? These are publicly traded companies, right? They have to make stock price go up. There's only one way to make stock price. Go up, buy more land with more houses. That's plan A, and if Plan A don't work out, there's plan B, which is buy more land and build more houses, and just in case plan B don't work, there's Plan C, which is to buy more land and build more houses. We like working with that. So all we do is we go and reverse engineer what they want. So in your local market. If I'm going to replicate my business model, I would just go figure out chat GPT, who are the top 10 national home builders in the Nashville, Tennessee market. And then I'm gonna go to Google, I chat GPT and say, send me a map of all their neighborhoods. So you can type in Lennar, Nashville, Tennessee Neighborhoods, Ryan Holmes, natural Tennessee neighborhoods. You go click it and they literally give you a map. All their communities and where they are.