The Multifamily Real Estate Experiment Podcast

MFREE 130 Trailer # 3 with Stewart Heath: Are You Negotiating With Enough Conviction?

Shelon Hutchinson Season 3 Episode 130

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Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

Stewart shares a negotiation lesson that has stayed with him for years:

“If you're not embarrassed by your first offer, you're offering too much.” 😅

The point is not to throw out random numbers. It is to know your numbers well enough to make an offer with confidence, even when it feels uncomfortable. 📊

Sometimes the answer will be no. Sometimes the response may surprise you.

That mindset connects directly to Stewart’s background as a CPA. After more than three decades working with numbers, he naturally approaches real estate through analysis, discipline, and understanding what makes sense before moving forward. 🧠🏢

Strong negotiation starts with preparation. Know your numbers, understand your position, and do not be afraid to ask.

#RealEstateInvesting #NegotiationSkills #InvestorMindset

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Stewart Heath

If you're not embarrassed by your first offer, then you're offering too much. I have relied on that sage wisdom many times, and I am often surprised at the responses. Sometimes people tell you to pound sand. Matter of fact, most of the time they do. but sometimes let's just say, their asking price is $10 million, and I'll say, "I'll give you four and a half." They say, "No, but I'll take 5.1." I'm like- nobody expects that, and I've had that happen. so, and you don't ever know. If you've got to go first with the number-

Shelon Hutchinson

Right

Stewart Heath

you may as well go low, so.

Shelon Hutchinson

Yeah. you never know. You never know. They might just say yes. Yeah. Yeah. so Stewart didn't cover too much about your bio, man. Can you tell us, tell our audience a little bit more about yourself and your current focus? Sure.

Stewart Heath

Well, as you already said, I am a CPA. I don't really practice anymore, but I do still hold the license, and keep up with all the educational requirements and pay the government their fees that they, demand, for that. and I did practice as a CPA for more than 30 years, I think 35, 36. and, you know, that certainly, influenced how my mind works, and so to me, I love real estate 'cause it is all about the numbers.