Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
B2B Craftworks
Do you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get sued (spoiler: don’t panic, but don’t ignore it either) and how to push back on unfair contract terms. If contracts make you want to lie down and ignore them, this episode will give you the confidence to navigate them like a pro.
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
B2B Craftworks
In this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need.
www.b2bwritinginstitute.com
https://www.linkedin.com/in/strawberry-nevill/
https://www.strawberrynevill.com/
Filet Mignon (and... well... Farts) [The ABCs of Business]
B2B Craftworks
Well, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :).
See it live: https://www.youtube.com/watch?v=_q5_STrksf4
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
B2B Craftworks
The conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.
Google these folks for more info:
Jenni Gritters
Stacy Corneau
Lizzie Davey
Sarah Greesonbach
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
B2B Craftworks
Pull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.
This is part one, part two will be published next!
Google these peeps for more info:
Lizzie Davey
Jenni Gritters
Stacy Corneau
Sarah Greesonbach
What writers should post on LinkedIn (Proof, prowess, personality)
B2B Craftworks
Most of the writers I work with aren't sure what to do with LinkedIn.
The promise is obvious: a free platform that just costs time to potentially get in front of your target audience.
"But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..."
So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post!
www.b2bwritinginstitute.com
Cruel World (How I Became an Optimist)
B2B Craftworks
On this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor.
What is mindset? Why is it so important? What are the tangible changes I've experienced?
It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work.
More about coaching: https://b2bwritinginstitute.com/coaching/
How to be happy without a happy life (3 Mindset habits of successful freelancers)
B2B Craftworks
I was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference!
Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyA
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
B2B Craftworks
In the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness."
They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience.
Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels of impact and authenticity in their thought leadership.
The episode concludes with a forward-looking discussion on "Thought Leadership 3.0," a new paradigm that emphasizes depth, meaningful social impact, and sustainable content practices.
See the "Map of Consciousness: https://b2bwritinginstitute.com/exploring-thought-leadership-with-elzet-blaauw-the-power-of-consciousness-in-building-authentic-influence/
Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/
See the Quadrant: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
B2B Craftworks
Sarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership.
Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader.
The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them move into higher-impact quadrants.
See the Quadrant: https://b2bwritinginstitute.com/exploring-thought-leadership-thought-leadership-for-authentic-experts-w-co-host-elzet-blaauw/
Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/
See the Quadrant on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/
Weird, old, FAT.... and good at business?
B2B Craftworks
Do you meet the strict criteria for someone who's allowed to be good at business? No? Me either.
Here's a little love note to lift you up and show you why YOU are welcome in business... whether you're perfect, imperfect, short, tall, fat, skinny, or whatever you've got going on.
Watch this as an original video on YouTube: https://www.youtube.com/watch?v=KO0p2YyKENo
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
B2B Craftworks
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. * Takes a bow *
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/
Society for Technical Writers
https://www.stc.org/
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
B2B Craftworks
Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end.
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
B2B Craftworks
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it.
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/
Society for Technical Writers
https://www.stc.org/
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
B2B Craftworks
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :).
Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!
Sign up for STAMP FANS:
my.stampfans.com/sarah-greesonbach
Sign up to be notified when the free webinars launch:
https://b2bwritinginstitute.com/
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
B2B Craftworks
Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :).
See the original email:
https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr
Subscribe:
https://b2bwritinginstitute.com/
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
B2B Craftworks
You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out.
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
B2B Craftworks
Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Maslow's Hierarchy of Needs
https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
Seth Godin's A hierarchy of business to business needs
https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
B2B Craftworks
In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer.
We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and establishing yourself as a consultant-like relationship with clients, fostering a more equal and respectful collaboration.
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
B2B Craftworks
Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
B2B Craftworks
Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.
The holistic pricing rubric:
https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit
Playing Big by Tara Mohr Inner Mentor Exercise:
https://www.taramohr.com/book/inner-mentor-signup/
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
B2B Craftworks
Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
B2B Craftworks
Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃).
More about Belinda:
https://www.copywritematters.com/
More about B2BWI:
https://b2bwritinginstitute.com/
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
B2B Craftworks
More about Belinda:
https://www.copywritematters.com/
More about B2BWI:
https://b2bwritinginstitute.com/
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
B2B Craftworks
Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better.
Read the session notes as we go:
https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit#
Use the Session Graphic Organizer to do your journaling:
https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9FJUtv3x3dkqJUV0/edit
Want to join our B2B writing "study group"? Just email hello@B2BWritingInstitute.com with the title "Moonshot" and I'll get you the details :).
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Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract
26:07
The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity
20:32
Filet Mignon (and... well... Farts) [The ABCs of Business]
5:21
Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪
27:07
Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪
24:51
What writers should post on LinkedIn (Proof, prowess, personality)
4:54
Cruel World (How I Became an Optimist)
5:48
How to be happy without a happy life (3 Mindset habits of successful freelancers)
7:55
Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]
39:03
Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]
38:50
Weird, old, FAT.... and good at business?
11:34
White Papers Are Wedding Cakes [W/ Co-Host Eagranie Yuh]
34:46
How Writers Help Marketers [W/ Co-Host Eagranie Yuh]
34:37
The Marketing Landscape + How Writers Fit In It [W/ Co-Host Eagranie Yuh]
29:06
2024 Personal update: My dying brain, coaching, balancing happiness, etc.
16:24
What I'm seeing (#1: LinkedIn, prospecting follow-ups, leaving SaaS, feeling upside down)
6:27
Figuring Out What Clients and Projects You Want to Work On [w/Co-Host Alyssa Greenfield]
40:21
What The What About Thought Leadership [w/Co-Host Alyssa Greenfield]
39:27
Life After Being An Employee: Adjusting to Life As a Business Owner [w/Co-Host Alyssa Greenfield]
25:56
Stepping Out: How to Actually Step Out of Your Comfort Zone [w/Co-Host Belinda Weaver]
33:45
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
50:48
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
47:43
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
33:48
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
41:05
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
1:22:29