Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you're a Baby Boomer, there's a good chance you're the owner of one of them.
But as anyone who has ever run a small business knows, it's not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge.
So how can you make sure your business is able to find and keep its ideal customers?
The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it's also an opportunity.
Today's consumers are used to being able to find information about pretty much anything they want online. They're also used to connecting with companies and brands on social media. And they're used to being able to buy things with just a few clicks. If you can tap into these trends, you'll be better positioned to succeed in the digital age.
So how can you ensure your small business can find and keep its ideal customers? One way is by creating a digital brand. It's how your business presents itself online and interacts with its customers. And in today's digital world, it's more important than ever to have a strong digital brand.
In this webinar, we'll cover topics like how to find your ideal customer online, what kind of content to create, and how to use social media to build relationships with your customers. If you can tap into these trends, you'll be better positioned to succeed in the digital age.
In This Value-Packed Exclusive Live Event, I Will Share:
✅ What Is A Digital Brand?
✅ What Is An Ideal Customer Profile (ICP), Or Buyers Avatar?
✅ Why Prospecting Is The Lifeblood Of Any Business And How To Prospect.
✅ What Is Funnel Marketing, And How Does It Work?
✅ How To Generate Leads Via Social Media (Inbound & Outbound).
✅ How Does Market Segmentation Work, and What Are Its Benefits?
✅ What Is SaaS Marketing, And How Does It Work?
✅ What Is Marketing Automation, And How Does It Work?
Follow Hanh on these platforms:
InOneApp - All-in-One Sales & Marketing Platform: https://inoneapp.co/
Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-how-baby-boomers-can-create-a-digital-brand-to-capture-their-ideal-customer
Youtube Channel - Aging Media Show: https://www.youtube.com/@agingmediashow5456
Podcast Site: https://podcast.boomerliving.tv/