Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you're a Baby Boomer, there's a good chance you're the owner of one of them.
But as anyone who has ever run a small business knows, it's not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge.
So how can you make sure your business is able to find and keep its ideal customers?
The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it's also an opportunity.
Today's consumers are used to being able to find information about pretty much anything they want online. They're also used to connecting with companies and brands on social media. And they're used to being able to buy things with just a few clicks. If you can tap into these trends, you'll be better positioned to succeed in the digital age.
So how can you ensure your small business can find and keep its ideal customers? One way is by creating a digital brand. It's how your business presents itself online and interacts with its customers. And in today's digital world, it's more important than ever to have a strong digital brand.
In this webinar, we'll cover topics like how to find your ideal customer online, what kind of content to create, and how to use social media to build relationships with your customers. If you can tap into these trends, you'll be better positioned to succeed in the digital age.
In This Value-Packed Exclusive Live Event, I Will Share:
✅ What Is A Digital Brand?
✅ What Is An Ideal Customer Profile (ICP), Or Buyers Avatar?
✅ Why Prospecting Is The Lifeblood Of Any Business And How To Prospect.
✅ What Is Funnel Marketing, And How Does It Work?
✅ How To Generate Leads Via Social Media (Inbound & Outbound).
✅ How Does Market Segmentation Work, and What Are Its Benefits?
✅ What Is SaaS Marketing, And How Does It Work?
✅ What Is Marketing Automation, And How Does It Work?
Follow Hanh on these platforms:
InOneApp - All-in-One Sales & Marketing Platform: https://inoneapp.co/
LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/
Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-how-baby-boomers-can-create-a-digital-brand-to-capture-their-ideal-customer
Youtube Channel - Aging Media Show: https://www.youtube.com/@agingmediashow5456
Podcast Site: https://podcast.boomerliving.tv/
Baby Boomers have always been a generation of innovators and entrepreneurs. In fact, according to the Small Business Association, there are over 33.2 million small businesses in the United States. And if you're a Baby Boomer, there's a good chance you're the owner of one of them.
But as anyone who has ever run a small business knows, it's not always easy to find and keep customers. In fact, according to a recent study, 71% of small businesses say that generating new leads is their top challenge.
So how can you make sure your business is able to find and keep its ideal customers?
The answer may lie in understanding how the world has changed since you started your business. After all, the way people research and buy products and services has changed dramatically in recent years, thanks to the internet and social media. And while this can be a challenge for small businesses, it's also an opportunity.
Today's consumers are used to being able to find information about pretty much anything they want online. They're also used to connecting with companies and brands on social media. And they're used to being able to buy things with just a few clicks. If you can tap into these trends, you'll be better positioned to succeed in the digital age.
So how can you ensure your small business can find and keep its ideal customers? One way is by creating a digital brand. It's how your business presents itself online and interacts with its customers. And in today's digital world, it's more important than ever to have a strong digital brand.
In this webinar, we'll cover topics like how to find your ideal customer online, what kind of content to create, and how to use social media to build relationships with your customers. If you can tap into these trends, you'll be better positioned to succeed in the digital age.
In This Value-Packed Exclusive Live Event, I Will Share:
✅ What Is A Digital Brand?
✅ What Is An Ideal Customer Profile (ICP), Or Buyers Avatar?
✅ Why Prospecting Is The Lifeblood Of Any Business And How To Prospect.
✅ What Is Funnel Marketing, And How Does It Work?
✅ How To Generate Leads Via Social Media (Inbound & Outbound).
✅ How Does Market Segmentation Work, and What Are Its Benefits?
✅ What Is SaaS Marketing, And How Does It Work?
✅ What Is Marketing Automation, And How Does It Work?
Follow Hanh on these platforms:
InOneApp - All-in-One Sales & Marketing Platform: https://inoneapp.co/
LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/
Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-how-baby-boomers-can-create-a-digital-brand-to-capture-their-ideal-customer
Youtube Channel - Aging Media Show: https://www.youtube.com/@agingmediashow5456
Podcast Site: https://podcast.boomerliving.tv/
[0:00:00]
Hanh Brown: Hi, I'm Hanh Brown, the host of the booming Living Broadcast, thank you so much for joining, and I look forward to sharing my ideas as well as hearing your opinions and today's topic, also for those that joined us, please comment and let us know where your chime in and what industry that you in and remember, please.
[0:00:20]
Hanh Brown: Hanh Brown: Ask questions, leave comments and I'll do my best answer them, thank you for those who sent questions ahead of time, I'll make sure that Allianz to them first.
[0:00:29]
Hanh Brown: Am I respect your time so let's get started today's topic is how baby boomer entrepreneurs can create a digital brand to attract are ideal, Kushner, while the event is title for baby boomers the take away from the event are relevant to our business owners?
[0:00:47]
Hanh Brown: "Enterprise is nothing new to baby boomers, they were the ones who pioneered it and they continue to be at the forefront of innovation and creativity, but in today's digital world, their experience and knowledge or more important than ever we so much competition out there it's important to have a strong online presence and".
[0:01:07]
Hanh Brown: That starts with branding without a stronger and you will quickly can get lost in the chapel, unfortunately baby boomers have the expertise and creativity to build a strong brand on line with some effort they can tap into the power of social media and connect to customers around the world so if you're a baby boomer.
[0:01:27]
Hanh Brown: We're looking to start on grow your business, don't underestimate the importance of brandy, it could be the key to your success.
[0:01:35]
Hanh Brown: So in today's event I will go to some key components of branding in how you can reach out to your ideal customer first, I'll go through the topic: What is a digital bran second, what is an ideal customer profile known as I see p or buyer's avatar third, why prospecting is a lie?
[0:01:55]
Hanh Brown: Blood of any business and learn how to prospect fourth, what is funnel marketing and how does it work fit how to generate lead, the social media inbound and outbound six, how does market segmentation were in what are its benefits, seven, what is SA's marketing and how does that work eight?
[0:02:15]
Hanh Brown: What is marketing automation and how to set work well by the end of the weapon are you have a clear action plan for creating a digital brand that will help you find in keep your ideal customers, so what is a digital bran and why is it important in the digital age well as more and more companies are moving towards a digital age the?
[0:02:35]
Hanh Brown: You are faced with the task of creating or rebranding their company for the digital world, but what is a digital brain: Well, a digital brand is a sum of all interactions their company has with his customers or potential customers, and nine this includes but not limited to the company's website social media presence in any other customers.
[0:02:55]
Hanh Brown: Touch points in the digital age: Your brain is more than choice of local, it's a sum total of all of your interactions with your customer's prospects in partners simply put a strong digital bran will make it easier for potential customers to find you online in engage with you, a stronger total brand will help build trust.
[0:03:15]
Hanh Brown: As with potential customers and set you apart from the competitors.
[0:03:20]
Hanh Brown: You digital brand also extends to how you interact with people online, if are responsive and engage, and social media people are going to see you as a company that approachable and easy to work with, however, if you ignore complaints are never respond to customer increase, people are going to see us and profession on unresponsive.
[0:03:40]
Hanh Brown: A so in today's digital age is more important than ever for business owners to invest in their digital brand, we're here are some reasons why reason one the Internet is a new yellow pages in the past when someone needed to final product or service, they would open up a yellow page and look for businesses there.
[0:04:00]
Hanh Brown: That offer what they're looking for, but now days when people need of find something they go online in search for it, as such, it is important for businesses to have a strong on my person's so that they can be found by potential customers is a number two first impressions matter in there made online these day's potential.
[0:04:20]
Hanh Brown: Customers are opt in forming their first impressions of companies long before they ever step foot into the store or speak to a salesperson well, thanks to the Internet potential customers can do their own research and the company, and they often do, in fact, according to one study, eighty percent of people say that the when his.
[0:04:40]
Hanh Brown: "Influence their purchasing decisions that means if you get a brand is weak or nonexistent, you can be missing out on sales simply because you didn't make a good impression was a number three: social media has changed the way we communicate, social media has change, how we communicate, not just with our friends and family".
[0:05:00]
Hanh Brown: But with brands as well, in fact, according to one study, forty two percent of consumers say that they have reached out to accompany and social media for customer support, that number jumps to sixty seven percent from Millenniums and what's more, other studies have shown that social media can have a direct impact on sales meeting that if.
[0:05:20]
Hanh Brown: You're not on social media or if you're not using it correctly, you could be missing out on reading is so I'm gonna go to fight tips for developing a strong digital bran your digital brand is the way that you present yourself online, an issue be a reflection of your best self will here are five tips and developing A.
[0:05:41]
Hanh Brown: Strong digital bran first be authentic in order to build trust with your audience, it's important that you be authentic people can spot in authenticity from a mile away so don't try to be someone that you're not be genuine, transparent and be honest in your interactions with others.
[0:05:59]
Hanh Brown: In the more likely to trust you and your brand, second be consistent consistency is the key when it comes to building a strong deterrent, make sure that the way you present yourself or nine is consistent with the way you present yourself in person, you to same photo across all of your social media platforms and make sure that you buy.
[0:06:19]
Hanh Brown: Oh, is up to date on each side a people can't find the same information about you across the Internet, they may lose interest in you is a credible source.
[0:06:29]
Hanh Brown: I need to do this myself and update my own profile on a regular basis, which some is something easy to overlook: third, be active in order to stay top of mine is important to the active and ny post regularly and social media write blogs, articles and sent out newsletters whatever that you do to keep your.
[0:06:48]
Hanh Brown: Name in front of people, the more active you are in, the more value that you add it's more likely that people will remember you when they offer fourth, be helpful, one of the best way to build trust with your audience is to be helpful if you see someone struggling with something that you know how to do offer your help.
[0:07:09]
Hanh Brown: Even if there's nothing in it for you when people see that you're willing to go out of your way to help them, but they're more likely to want to do business with you down the line, thigh be human in a world where everything is digital, it's important to remember that behind every computer screen is a real human being just like yourself when interacting.
[0:07:29]
Hanh Brown: With others and nine to be as personal and human as possible, it can go a long ways towards building relationships and understanding with each other, six pay attention to online reviews, online reviews can make or break your business, just one bad review can turn away potential customers or clients but lot.
[0:07:49]
Hanh Brown: A good reviews can attract new businesses like There's No Tomorrow, so pay attention to what people are saying about your business online and be sure to respond promptly and professionally to any negative reviews don't be afraid to as satisfied customers to the positive reviews but never offer any sort of incentive in exchange for.
[0:08:09]
Hanh Brown: Where we view because I think this violates most review platform's terms of service, so in conclusion, a strong digital bran is very important for any company that wants to be successful in the digital age your digital brand reflects who you are is a company is a person and it determines how people perceive you when they interact.
[0:08:30]
Hanh Brown: With you on line by investing in new digital brand, you can increase client base or attract top talent in bill customer loyalty, so let's talk about an ideal customer profile, also known as I CP or Buyer's Avatar, your ideal customer is the one who will find up with you with your.
[0:08:50]
Hanh Brown: Service and product they will use it everyday and they will tell all their friends about it, they will be your biggest fan in, they will avenge allies for you, you ideal customer is one who your product or service, they may not even know that they need it yet, but they will soon will like that your product or service is exactly what.
[0:09:10]
Hanh Brown: I've been searching for your ideal customer is one who believes in you in in your vision, they see the world the way that you do, and they want to help you build the future that you're striving for, they're passionate about what you're doing, and they wanna be a part of it, you ideal customer is the one who trusts you, they know that you had their best interest.
[0:09:30]
Hanh Brown: Or is it hard in they know that you're not going to let them down, so they believe in you in, they are willing to take a leap of faith with you, your ideal customer is the one who was like you, you share similar values and you have a similar world meal, you understand each other and you connect on a deep level, you are friends as well as customers.
[0:09:50]
Hanh Brown: Your ideal customer is the one who challenges you, they push you to be better in the hold you accountable when you falter they believe in your potential and they want to see reach it, they are tough but fair and they expect greatness from you because they know that you're capable of it, your ideal customer is the one who supports you, they.
[0:10:11]
Hanh Brown: They are for you, and things are tough in they celebrate with you when things are going well, they want to see you succeed in, they are willing to help, however, they can sell lead to a deep guy and what is an ideal customer profile, well, an ideal customer profile includes information such as demographics cycle graph.
[0:10:31]
Hanh Brown: Thanks behaviors and needs this information can be used to create targeted marketing campaigns, there are more likely to beach and convert your ideal customers, what why isn't ideal customer ah profile important well an ideal customer profile is important because it helps you focus on your marketing efforts and the customers to AH?
[0:10:51]
Hanh Brown: Most likely to buy from you by targeting your marketing in your I.C. P., you can improve your chances of marketing a sale, an increase your are a wide also an icy p can help you create more personalized marketing messages that would resonate with your target audience so third how.
[0:11:11]
Hanh Brown: "Do I create an ideal customer profile in business, you are only as good as your customer base, will this is especially true for small businesses in start up who are trying to establish themselves in a competitive marketplace, it's important to spend time developing an ideal customer profile, I C.P. so that you can focus".
[0:11:31]
Hanh Brown: Your marketing efforts on a track into right customers without a laser focus: I CP, your marketing campaigns could be scattered and ineffective, you could end up wasting a lot of time and money chasing customers for whenever convert, so how do you go about creating an icy p will first define your target market get specific?
[0:11:51]
Hanh Brown: Fife about who your target market is, you can't create an ideal customer profile if you don't know who you're targeting in the first place, an easy way to do this is by breaking down your target market into smaller segments based on factors like age, gender, location, interest in even income level, the more specific you can be.
[0:12:11]
Hanh Brown: Out who your target market is the better in this will make it easier to create targeted content that would resonate with them, second, know your customer's pain points once you have a good handle on who your target market is is time to start thinking about their pain points or the problems that they need, help solving what are the biggest concern.
[0:12:32]
Hanh Brown: Or challenges they face in their everyday lives if you can address those concerns to your product and service, then you'll be well on your way to becoming their go to solution third, determine where they hang out and nine now that you know who your target market is in what their pain points are, so it's time to start thinking about where they hang.
[0:12:52]
Hanh Brown: Out and nine, what social media platforms to the use, what kinds of website to they, they said, what forms of groups to they belong to knowing where they hang out on nine will help you figure out the best way to reach them with your marketing message, what, for example, if your target market consists of millennials who are interested in sustainability or so?
[0:13:12]
Hanh Brown: Social responsibility, then changes are they spent a lot of time and Instagram and Facebook following brands with similar values now conversely if your target market consists of small business owners who are looking for tips on how to save money or run their businesses more efficiently than Link Den would be a better platform for reaching out to them once you know where you I.
[0:13:32]
Hanh Brown: Ideal customers spend their time online, you can start developing content that resonates with them in motivates them to take action, fourth, what information should be included in an ideal customer profile: one of the first things that you should include in your ideal customer profile is demographic information this includes things like A.
[0:13:53]
Hanh Brown: Age, gender, location, marital status, income level, employment type, or they full time or part time, unemployed, education level interests, hobbies, their family situation to they had children are the empty nesters, well this information can help you determine where to focus your marketing efforts second sight.
[0:14:13]
Hanh Brown: Cool graphic information: Psychographic information includes people's attitudes, values and lifestyle choices, this type of information can help you determine what motivates your target market in what kinds of message will resonate with and another important piece of information to include in your ideal customer profile is.
[0:14:33]
Hanh Brown: Behavior data this includes things like how often they purchased your type of product or service in how much they are willing to spend what channels they prefer to use when making a purchase online or in the store in how they like to receive promotions and communications, whether it's email, text message, direct mail and so forth in.
[0:14:53]
Hanh Brown: Putting all this information in your ideal customer profile can help you better understand how best to reach out to them in what type of messaging will resonate with them once you have all this information, compile you wanna give your eye sleepy a name and include a photo, it possible this will help bring your I. P. to life and make it easy.
[0:15:13]
Hanh Brown: Year for your team to reference when making decisions about marketing and sales strategy, creating an ICE P is very important is the first seven understanding your target audience in building a successful marketing strategy for those in the audience who are from the senior care industry, let's do an example, so what is the I CP for senior?
[0:15:33]
Hanh Brown: Care providers: Well, there's no one size fits all answer to this question as the ideal customer profile for a business in senior care will vary depending on the specific services that the business offers with that said, there are certain characteristics that are common among seniors who need assistance with their daily living activities, Well Jack.
[0:15:53]
Hanh Brown: Only speaking the ideal customer profile for a business that isn't she a cares someone who is elderly has limited income in is in need of assistance with their day to day activities, they may also require additional medical care and supervision this customer is likely to be living under own or with a caregiver A.
[0:16:14]
Hanh Brown: In they may not have a many social connections that they need, they also likely to be interested in receiving assistant with activities such as bathing, dressing and grooming, as well as help with meal preparation and taking medication, they will likely prefer home base care solution over to Saudi type community ideally.
[0:16:34]
Hanh Brown: The business and senior care would cater to seniors who live in the local community this way, the business can provide face to face assistance and bill close relationships with the customers the senior cool use the company services should be able to rely on the business, continuous of care and feel comfortable coming to the business for help with any issue.
[0:16:54]
Hanh Brown: lol concerned they may have, so there you go, we did a deep dive of what is an ideal customer profile, so let's talk about why prospecting is the lifeblood of any business and how you can learn to prospect prospecting is the process of identifying and cultivated potential customers for your product.
"
Correct grammar, spellings mistakes and keep all the context and timestamps in the podcast Transcription text. Also detect talking person by analysing the script, add his/her name at the beginning of his spoken words.
Host Name: Hanh Brown.
Guest Names: Flavio H.
"
[0:17:14]
Hanh Brown: Or services it's the lifeblood of any business because with our customers you don't have a business so wise prospecting important, yours two main reasons why first it allows you to reach new audiences and expand your customer base second, it helps you keep your business top of mine with your current customers so they continue.
[0:17:35]
Hanh Brown: To do business with you and refer others to you, businesses attract new clients, an increase revenues to prospecting, even if you have a wonderful product or service, nobody will buy it if they don't know about it or don't know if they need it, so by pro actively contacting potential clients, you increase your likelihood that the buy from you.
[0:17:55]
Hanh Brown: Prospecting is important for keeping current clients happy and engage, it reminds them that you're still there and day you're the best option for what they need, and when done right perspective can be the difference between a kind staying loyal or taking their business elsewhere so how to prospect successfully will the first day.
[0:18:15]
Hanh Brown: Is you need to do is define your target market, who are you ideal customers or clients, what are they look like, where do they live, what do they do for a living in once you have a good idea of who your target market is you can start reaching out to them, this is a topic that we discussed previously, so there is many ways in which you are?
[0:18:35]
Hanh Brown: On target market, you can use print ads, cold calling, online ads or social media marketing stick to a method that works for you in for your business perspective requires consistency if you want results keep meeting new people, put up a system that generate lead automatically so that you don't have to spend all your time doing it.
[0:18:55]
Hanh Brown: You'll spend eighty fine amount of time each day prospecting whether it's one hour or thirty minutes automating regenerating freeze up time for prospecting quality trump's quantity, one hundred quality lead are better than ten thousand low quality ones, so here are some tips for learning to prosper.
[0:19:16]
Hanh Brown: First, do your research before even picking up the phone or walking into networking event, it's important to do your research and understand who your target audience is and what their needs are this way when you start reaching out to people you can tailor your pitch specifically to them instead of just using generic talking point that mind.
[0:19:35]
Hanh Brown: That Resonance look at their website with her blog posts, follow them and social media get an understanding of who they are is a person in into business before trying to sell them anything second network will get involved and industry advance and become active in relevant online communities related to your industry, not only will this help increase your visibility.
[0:19:56]
Hanh Brown: Among potential customers, but it also gives you an opportunity to learn more about people are in your target market what they're looking for so that you can adjust your offerings accordingly.
[0:20:07]
Hanh Brown: Third, create valuable content, produce blog posts, white papers, ebooks, anything that prospective customers might find helpful and would be willing to exchange your contact information for, and once you hear this valuable content on promoted across social media channels and to email marketing campaigns and try to.
[0:20:28]
Hanh Brown: Back to your website, where people can download it in exchange for their contact information in other words, your name, email address, and so forth these are called lead magnets in there and effective way to generate least without being to too the about it a fright fourth, ask any ask, "Well, don't be afraid to actually pick up the phone".
[0:20:48]
Hanh Brown: Phone and send an email asking for a meeting arm so that you can further explain how your product or service could help them solve a problem if someone says no in they will move on quickly, they are plenty of other fish in the see, the more knows you get the closer you be in hearing a yes.
[0:21:07]
Hanh Brown: So any business owner knows that acquiring new customer is very important for your success, the key to successful prospecting is consistency, it's important to use multiple channels and touch points to reach your target market, and it's also important to follow up regularly by taking the time to prospect consistently you.
[0:21:27]
Hanh Brown: "Givenly increase your chances of crime, new customers and growing your business, so let's talk about funnel marketing, what is it, and how does it work before we go into deep dive about funnel marketing we need to understand inbound marketing, inbound marketing is all about creating content that draws people to your product or service".
[0:21:47]
Hanh Brown: It's about creating relationships and providing value inbound marketing includes things like a seal search engine optimization, content marketing and social media marking the goal of inbound marketing is to attract strangers and turn them into customers and advocate in it starts with a single piece of content that's right one piece.
[0:22:07]
Hanh Brown: Of content can be a start of a long and beautiful relationship between a business and it's customers in the marketing does this by creating and distributing relevant and valuable content with the goal of attracting attention and driving engagement when someone is engaged with your content, you can then focus on converting them into a lee.
[0:22:28]
Hanh Brown: Which you can do by providing them with an offer that they can't we feel is an evil or something like that salt from there, it's all about nurturing you leave until they're ready to become customers, the final step is turn your customers in into promoters of your business by delivering an amazing product or service experience and encourage.
[0:22:48]
Hanh Brown: Seeing them to spread the word now that we've covered the basics of inbound marketing, let's talk about funnel marketing, it's all about taking prospects to the stage of inbound marketing final until they convert into customers or advocates in a nutshell fun marketing is a strategy that listens to used to turn leads.
[0:23:08]
Hanh Brown: "Into customers it's a process of nurturing prospects and guiding them to the buyer's journey until they're ready to make a purchase in there are three main stages of the final, the first stage the awareness states on this is when you were getting your name out there and raising awareness for your product and service this".
[0:23:28]
Hanh Brown: Where you generate nice by attracting people to your website or social media channels to do this, you need to create high quality content that showcases your brand in a positive light, you also need to make sure that your content is optimized so that people can find it easily when they search for key words related to your business.
[0:23:48]
Hanh Brown: So the next stage is consideration: State once you've kept her someone's attention, the next step is to get them interested in what you have to offer, this is where you start building relationships, potential customers and showing them why they need your product or service in their lives, and to do this you need to provide even more valuable content that address.
[0:24:08]
Hanh Brown: Sister specific needs in pain points, so basically you are solving their pain points, you can also offer free trials, coupons and other incentives to encourage people to keep your product or service it try the next stage, his decision state, it's the final stage of the final, and it this is one potential customers or.
[0:24:28]
Hanh Brown: Ready to make a purchase, it's were you close to deal in turn leads into paying customers and to do this you need to provide a seamless buying experience in ensure that customer expectations are met or exceeded, you should also continue offering post purchase support so that customers be made satisfied with your purchase long.
[0:24:49]
Hanh Brown: After they made it so fun, funny marketing is a strategy used by businesses to generate leads and convert those lead into customers, the goal of funnel marketing is to attract the right people to your product and service and then guide them to each stage of the buyer's journey until they finally become customers to do this effectively.
[0:25:09]
Hanh Brown: You need to create content that speaks for each stage of the customer journey from awareness to purchase in with a well executed funnel marketing strategy, you can maximize your conversion rate and boost the bottom line, so let's talk about how to generate leaves via social media inbound and outbound.
[0:25:29]
Hanh Brown: With over three billion people using social media every month so it's no surprise that businesses are using this platform to generate leads, in fact, social media is a powerful tool that can use both inbound and outbound be generation in order to generate least to social media unity have a strong presence in the platform, this means Korea.
[0:25:49]
Hanh Brown: Eating high quality content that is relevant to your target audience in sharing it on a regular basis.
[0:25:56]
Hanh Brown: When you provide value to your audience, they will begin to see you as a trusted source of information and will be more likely to do business with you when the time comes, remember to respond to comments and messages in a timely manner and engaging with other users on a regular basis and in doing so you will develop relationships with.
[0:26:16]
Hanh Brown: To and will be on top of their mind when they are ready to make a purchase, so one let's talk about inbound lead generation in what that is it, a process of attracting strangers and turning them into lead to the use of content marketing search engine optimization, an older inbound marketing strategies the first have to generating to.
[0:26:36]
Hanh Brown: "Via Social Media is to identify your target audience once you have a good understanding of your target audience, you can create social media posts that are designed to attract their attention and encourage them to learn more about your product or service, you can also use social media as and down to target specific groups of people who are more likely".
[0:26:56]
Hanh Brown: To be interested in what you have to offer, you can also attract visitors to your website or blog to compelling content once you hit attracted visitors to recite, you need to convert them into least by collecting your contact information and nuke, then can nurture this these by sending them targeted emails and all the relevant information until they are ready to buy your product or service.
[0:27:16]
Hanh Brown: Second out, wildly generation, what that is, it's a process of actively reaching out to potential customers, unlike in roundly generation, which relies on attracting strangers to your website openly generation be car issued to go out and find potential customers this can be done to variety of methods such as Cold Calling, Email My.
[0:27:37]
Hanh Brown: Marketing and online advertisement this also can be done to direct messages, comments and even private messages, the key with out by method is to be personal and try to be relationship with a potential customer before asking them to buy anything third social media, the generation social media lead generation is a pro.
[0:27:57]
Hanh Brown: Business of using social media platforms such as Facebook, Twitter, linkedin to generate least for your business, the first step in the social media lead generation is to create a profile ah for your business and each platform once you kept raided the profile you need to stop posting engaging content that will attract potential customers to your page, you.
[0:28:17]
Hanh Brown: Can also use paid advertising and social media platforms to beat a wider audience when she had generate the league you can't and nurture them by sending them targeted messages and and offers until they're ready to buy your product or service, so let's talk about linked lead generation: the first step in linked in the generation is to create a company paid for your best.
[0:28:38]
Hanh Brown: Once you have created a company pays you are pushing engaging content that will attract potential customers to your page, you can also use Lincoln paid advertising options to reach a wider audience in once you have generated leave, you then can nurture them by sending them targeted messages and offers until they're ready to buy a product or service from you.
[0:28:58]
Hanh Brown: Facebook lead generation: Well, Facebook is the largest social media platform in the world, with over two billion active users per month, the first step, and Facebook Leech Innovation is to create a Facebook page for your business, and once you created a page start posting engaged me content that will attract your potential customers, you noticed that the comment.
[0:29:18]
Hanh Brown: Denominator across all of this is to creating engaging content and add value in value this content should be designed to capture the attention of your target audience and encourage them to interact with your brand, there's a number of different ways to create content with some of the most effective method include Korean infographic's video.
[0:29:38]
Hanh Brown: Of blog post in images better use hashtag has ties can help you connect with people who are interested in the same topics as you are, has checks can also be used to track down potential customers who might be interested in what you have to offer social media is a powerful tool that can be used for both inbound and outbound the generation.
[0:29:58]
Hanh Brown: If you want to generate lead to a social media, make sure that you have a strong presence on the platform that you are sharing high quality content on a regular basis, you should also be active on social media and responsive to comments and messages so that you can develop relationships with potential lead finally consider using social.
[0:30:18]
Hanh Brown: Media as to reach out to potentially who are not already following you by following these tips, you can generate more least for your business via social media, so let's talk about how does market segmentation work in whatever it's benefit won't listen, all saying there goes the more things change the more they stay the same will this couldn't be.
[0:30:39]
Hanh Brown: True, when it comes to marketing, although the methods and channels may change, the principles of marketing remain the same in one of the most important principles is market segmentation simply put market segmentation is a process of dividing a market in two distinct groups of consumers with similar neat and characteristics, businesses use my.
[0:30:59]
Hanh Brown: Market segmentation to target specific groups of consumers with Taylor products or services.
[0:31:04]
Hanh Brown: And why is this important, we'll consider this: not all consumers are the same, they have different needs once in motivation, what works for one group might not work for another, and that's why it's important to segment you market it allows you to curry targeted Massachusetts resonates with each group, there are a number of different ways of businesses can second.
[0:31:25]
Hanh Brown: Meaned their market, they might look at factors like age, gender, income, location and even interest lifestyle choices, and by understanding these different segments, you can tailor your marketing efforts to each group in a way that is likely will likely to resonate with them, so what are the benefits of market segmentation well for him?
[0:31:45]
Hanh Brown: Apps the most obvious is that it helps businesses save money by targeting your advertising more effectively, it helps marketers better understand the need and ones that their target audience and it helps marketers create more targeted and effective marketing campaign, so we briefly discuss this topic earlier, but it bears repeating because it is the so.
[0:32:05]
Hanh Brown: Central to your marketing efforts: What are the different types of market segmentation, there's four main types and geographic demographic, psychographic and behavior so let's talk about geographic market segmentation, geographic market segmentation is a process of dividing the market into small dog?
[0:32:25]
Hanh Brown: Group base and geographical factors such as region, country, city or neighborhood, so this would be good if you have a a brick and mortar store, so let's talk about what is demographic market segmentation, well demographic markets and mutation is a process of dividing market into smaller groups based under.
[0:32:45]
Hanh Brown: Demographic factors such as age, gender, income, education or family size, so let's talk about psychographic market segmentation: I'm that is when you consider factors such as lifestyle, personality values or interest so the next market segmentation his behavior.
[0:33:06]
Hanh Brown: Behavior market segmentation is a process of dividing market into smaller groups based on consumer's behavior, such as purchasing habits, brand loyalty or likelihood to recommend a product or service to other, there's numerous ways in which marketing can be used effectively when segmenting a target market.
[0:33:26]
Hanh Brown: And some include using surveys, questionnaires and focus groups are discussions in order to determine what motivates people within each group so that advertisement can be tailored around this information, also conducting research to identify any trends that may exist between various demographics that may influence.
[0:33:46]
Hanh Brown: The purchasing decisions, so by understanding the different types of market segmentation and how they work, you can create a more effective marketing strategy for your business is type of market segmentation, has it's own benefits, which is important to understand which one will work best for your specific product or service.
[0:34:06]
Hanh Brown: Once you have a clear idea of your target market, you concert tailoring your marketing messages to appeal to them specifically: Let's talk about SA's marketing and how doesn't work well, says his software is a surface, it's a type of software that helps businesses automate their sales and marketing test it includes tools for.
[0:34:26]
Hanh Brown: Or email marketing, customer relationship management and content management, how does SAS marketing work well, says marketing focus on building relationships with customers and lead to education and content marketing, the goal of SA's marketing is to create awareness about your company and about your product or service once you?
[0:34:46]
Hanh Brown: He created awareness, you can then start to build relationships with a potential customers and leave these relationships are important because they help you to build trust with your potential customers, want to help build trust, you can then start to educate them on your product or service and how you're able to solve their problems by using.
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Hanh Brown: (Sas marketing tools) You can automate your sales and marketing tasks, including email campaign, social media wage in Leech narration, this allows you to focus on the core products and services free from the hassle of manually managing this test, will here are some benefits, increase productivity free.
[0:35:27]
Hanh Brown: Have time to focus on other test reduce costs associated with manual labor ability to scale quickly and efficiently improve customer relationship in also better target consumers, so why is AS&S marketing important well as the world moves increasingly online, more and more businesses are moving to a sub school?
[0:35:47]
Hanh Brown: Option: Base model: This means that they are offering their product or service is an on going subscription instead of a one time purchase, the reason for this shift is that subscription based models offer businesses a recurring revenue stream, this is important because it allows business to predict their future income and investing accordingly.
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Hanh Brown: There are four main pillars of effective, says marketing, product pricing, distribution and customer success first, let's talk about Prada in order to succeed in SA's marketing, you need to have a great product, your product nice to be able to solve problem that of target market has in it needs to be.
[0:36:27]
Hanh Brown: Better than the competition, your pricing strategy is one the most important aspects of your SA's marketing strategy: you need to find a balance between making your product affordable and making enough money to sustain your business distribution in order to reach your target market, you need to have a solid distribution strategy, this includes things like search engine optimization.
[0:36:47]
Hanh Brown: One content marketing and social media marketing once you have acquired customary, you need to focus on keeping him happy in ensuring that they continue to use your product, this can be done to things a customer support use your experiences, I in data driven decision making is a business owner, you were a lot of hat from sales to marketing to accounting it.
[0:37:07]
Hanh Brown: "Can be hard to keep up with everything", says Solutions, can automate sales and marketing task, freeing up your time to focus on all the ears of your business.
[0:37:16]
Hanh Brown: Also says solutions offer an easy way to improve productivity and get an edge and the competition, and by using data to inform your decisions in streamlining your processes, you can work smarter, so let's talk about marketing automation and how does that work well at it's core marketing automation is a set of tools and.
[0:37:37]
Hanh Brown: Processes that enables businesses to automate and streamlined their marketing test this can include anything from email marketing to social media outreach to targeted at the goal of marketing automation is to make marketing task easier and more efficient so that you can focus on other areas of your business, so how does marketing automation work well my?
[0:37:57]
Hanh Brown: Getting automation software typically include a wide range of features are designed to help you automate different aspects of your marketing effort, some of the features include email marketing, automate your email marketing campaign so that you can stay in touch with your leads and customers without having to manually cent each email yourself, you can also Sega.
[0:38:17]
Hanh Brown: Let you email list so that you can send targeted message us to specific groups of people second social media outreach marketing automation allows you to schedule social media posts in advance, and trap was interacting with your content so that you can better understand what's working and what's not lead management, marketing automation helps keep track.
[0:38:37]
Hanh Brown: Lack of you would lead to a sale cycle so that you know when they're ready to buy and that you can follow up accordingly, analytics marketing automation can provide you detail reports and your marketing campaign so that you can fine tune your marketing efforts and get better results over time well there are many many.
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Hanh Brown: Benefits of marketing automation increase efficiency Imagine a world where you could get notification every time one of your customers made a purchase, you could see what they bought, how much they spend and whether they were satisfied with their purchase, you also would have the opportunity to reach out to them and offer them a coupon or a disk.
[0:39:17]
Hanh Brown: Come on their next purchase this might sound like a dream, but is actually a reality for businesses that use marketing automation by automating repetitive tasks, businesses can free up their team's time to focus on more strategic task.
[0:39:32]
Hanh Brown: And also marketing automation provides businesses with valuable insight into their customer's behavior, so as a result, businesses that use marketing automation are able to increase their efficiency and improved their customer relationship next improve return of investment well if you ever been frustrated by.
[0:39:52]
Hanh Brown: A low we turn on your investment from your marketing campaigns, well, you're not alone many businesses struggle to track the results of their campaigns in a trust, their strategies accordingly with marketing automation, this allows business this to get the most out of the marketing campaign budget in ensure that they are targeting the audience in the most effective way possible.
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Hanh Brown: So, as a result, businesses that use marketing automation see and improve our away from their marketing campaigns now increase customer engagement, any business owner knows that a customer engagement is very important for long term success.
[0:40:26]
Hanh Brown: However, manually managing customer communications can be time consuming and expensive, marketing automation provides a solution by automating customer communication in delivering personalized message at scale this not only sees this as as time and money, but also helps create deeper relationship with customers and improve customer retention.
[0:40:47]
Hanh Brown: In today's competitive marketplace, businesses need to find every advantage that they can to engage with their customers, and marketing automation is a tool that can help so when it comes a marketing automation, successful brands know that it's all about understanding their target audience, the at the time to research put their ideal customer.
[0:41:06]
Hanh Brown: Is and what they're looking for this allows them to create messaging that resonates and speak to their needs, also these brands have a well defined goals for marketing automation efforts, this helps him track their progress and ensure that they are meeting their objective so as a result they're able to find to in their strategy and continue to see success your.
[0:41:27]
Hanh Brown: "Ran is the image that your business projects to the world it's how you communicate who you are, what you do and what you stand for, an in the digital age, your brain is more important than ever, with a power of social media, a well crafted digital brand can help you attract new customers, bill loyalty among existing ones and even".
[0:41:47]
Hanh Brown: Drive sales, so what goes into creating a strong digital bran will first and foremost, it's important to have a clear understanding of who you ideal customer is once you know who you're talking to, you could start crafting messages that resonate with them, it's also critical to have a solid panel marketing strategy in place this will.
[0:42:07]
Hanh Brown: "Sure that you're generating the right kind of bleach and conversion rates are high, finally don't forget about the power of social media, both inbound and outbound strategies can be used to attract new customers in build awareness for your brand when done correctly, digital branding can be a powerful tool for growing your business so".
[0:42:27]
Hanh Brown: If you're not already investing in this area now is a great time to start well, enclosing, I hope that you gain some useful information that will help you build your brand and scale your business if you need help with prospecting, scaling your business are getting more opportunities to sir, please reach out my team and I am develop an amazing system.
[0:42:47]
Hanh Brown: Call in one app that automates all of these processes, it's an all have one sales and marketing automation system that will save you a ton of time and money, so if you're interested in learning more, please leave a comment below or contact me we'd be happy to provide you with access to this incredible tool and think is so much for attending to.
[0:43:14]
Hanh Brown: Thank you for listening to another episode of "The Boomer Living" broadcast: "I know you have a lot of options when it comes to podcast and I'm grateful that you've chosen this one, please share this podcast with your friends and family, write a review on I-Tune's, Spotify and Google Play.
[0:43:29]
Hanh Brown: It helps others discover the show you can also contact us at 736350684 to leave a review and requests content for the show we love hearing from our listeners, check out our TikTok, Instagram, and YouTube Channel, Aging media show and subscribed to weekly Tips.
[0:43:49]
Hanh Brown: On how to best serve the senior population, we want to help them have a great experience as they age, thanks for tuning in until next time.