Boomer Living Broadcast

Hanh Brown - 10 Things You Need to Know to Successfully Market to Seniors

December 10, 2022 Hanh Brown Season 3 Episode 165
Boomer Living Broadcast
Hanh Brown - 10 Things You Need to Know to Successfully Market to Seniors
Show Notes

As our population ages, it is important to consider the role of technology in the lives of older adults. We'll explore a variety of topics related to technology and older adults, including how to better understand their needs, what factors influence their decision to adopt new technologies, and what challenges they face when doing so.

We will also discuss ways to improve digital literacy among seniors and make technology more accessible and affordable for this population. Finally, we will explore how to ensure that seniors are safe when using technology and what policies can be put in place to encourage the adoption of new technologies by older adults.

Here are the 10 topics:

1. How can we better understand the needs of older adults with technology?
2. What factors influence older adults' decision to adopt technology?
3. What challenges do older adults face when adapting to new technologies?
4. How does literacy impact older adults' ability to use technology effectively?
5. What strategies can be used to improve digital literacy among older adults?
6. How can we make technology more accessible for older adults?
7. How can we make technology more affordable for older adults?
8. How can we ensure that seniors are safe when using technology?
9. How can policymakers increase the adoption of technology by older adults?
10. How sales & marketing automation can benefit tech companies serving seniors, with affordability, accessibility, and safe for older adults.

In these difficult economic times, it is more important than ever to be efficient with fewer resources. Many businesses are trying to improve and streamline their sales and marketing strategies so they can reach more senior consumers and have a bigger impact. They want to know how to automate their processes so they can accomplish more with fewer resources.

Please reach out if you are having difficulty with this. I'd be happy to look into how I can help you optimize and streamline your sales and marketing processes.

Automation allows you to do more with less time and staff, allowing you to focus on other aspects of your business. Let's look at how we can help you achieve your sales objectives.

Follow Hanh on these platforms:
InOneApp - All-in-One Sales & Marketing Platform: https://inoneapp.co/
LinkedIn: https://www.linkedin.com/in/hanh-brown-boomerlivingtv/
Video Version of this Podcast Episode: https://bl.hanhdbrown.com/replay-hanh-brown-10-things-you-need-to-know-to-successfully-market-to-seniors-1588
Youtube Channel - Aging Media Show: https://www.youtube.com/@agingmediashow5456
Podcast Site: https://podcast.boomerliving.tv/