Starting a company with the goal of creating an over-the-top media service for kids where parents can feel confident their children are watching appropriate shows is no easy task. Couple that with YouTube being one of your main competitors and the task almost seems impossible. Well, that's what Neil Gruninger and his partner Michael Lowe did when they created Kidoodle.TV.
The online service has boomed in recent years, and we sit down to chat with Neil, the company's chief product officer, to get a better sense of how and why this Calgary-based company is achieving huge success.
Neil was trained as a user interface designer with a fine arts degree in New Media. He and company CEO Michael Lowe founded Kidoodle.TV in 2012.