Nick Hoffer| Hoftac Industries

Transcript

SPEAKER_01 0:07

And now, here's your host of Shaping Success, Wes Tankersley. What is up everyone? Welcome to Shaping Success. I'm your host, Wes Tankersley. We're back with another Treasure Valley episode. We've got Nick Hoffer here, owner of Hoftak Industries 208 Golf, and a bunch of other stuff. It's it's those are the primary ones. Yeah, those are the big ones right now. But you know, um, we talked we talked quite a bit before here, but I I had Trevor Hill at Barclay and Hill had told me he's like, You gotta have Nick on. You gotta talk to him. And I'm like, okay. And then I just I don't know in the back of my mind, because that's probably been three or four years ago when you just were probably.

SPEAKER_00 0:49

You missed me in my prime. That was back when I did a lot of podcasts.

SPEAKER_01 0:52

You did your own, right?

SPEAKER_00 0:53

Well, I did my own, but I also was on a few. I traveled to New Jersey and did Fireside America, like some some pretty decent ones. I was I had my story dialed back then. Now you guys are gonna get the raw version.

SPEAKER_01 1:04

Yeah, but I think we, you know, the the funny thing is we talked a lot about like social media marketing, things like that, and you're pretty big in it. I I noticed like just looking at your social media, because I never really dove into it until recently, but I I knew kind of who you were and I knew what you were doing, and I knew about the holsters and everything, and it's just crazy how that kind of started. So let's get just like a little bit of how did that start? What got you into that? Because this is like a huge story, right? There's a lot of things.

SPEAKER_00 1:29

The holster part or the social media part.

SPEAKER_01 1:32

Let's start with the holster part.

SPEAKER_00 1:32

Okay, I was like, it's kind of interlaced.

SPEAKER_01 1:34

Yeah, it's all gonna run into each other.

SPEAKER_00 1:35

So so the so the holster part just kind of came from like I was a part of some other businesses growing up, and like I've known since I was 12 years old I wanted to be self-employed. So I usually tell the story. I remember I was 12 years old, my dad owned Hoffer Fitness Services, and he installed gym equipment in gyms and home gym and the rubber flooring that you see in the gym. So, like uh Mountain View High School when it was brand new, me and him did the floor in that. And I remember driving on I think it's fair, no Franklin in his work truck, him explaining to me like we were gonna go to Sun Valley and install some gym equipment, and I was like, this is what I want to do. Not necessarily gym equipment, but I was like, I want to make my own schedule, I want to be excited about what I'm going to do, and I want to take my son to go there. That's weird because I was 12.

SPEAKER_02 2:30

You're right.

SPEAKER_00 2:32

And he's like, I'm gonna build this for and give it to you. And I'm like, I don't want this, I don't want to do gym equipment. But then when I was in my late teens, I was like, I think I want to get certified and do gym equipment. Like, no one does it. There's gym outfitters, but there was really wasn't anything, it was really hard to figure out how to get certified in that. And uh if you guys look me up, you'll hear some stories about my dad. Um, we don't want to go into that. That's a long way. But he happened to be uh in prison at that time. Oh, geez. Yeah, he so he ended up becoming a drug and alcohol counselor after going to prison. That's kind of what sent him there. Um big recovery advocate afterwards, before he died a few years ago. So uh that's a whole nother story. Maybe we'll do that some other time. But yeah, so I didn't really have that person to lean on to figure out like how do you get certified by these brands? How do you get to become like dealers and retailers and things? So it kind of fell apart and I kind of started taking jobs just to figure out the basics. Like I didn't want to go to college because I didn't want to waste my money buying a degree, not knowing what I wanted to do. Right. And that's and that's long before people were telling you not to go to college. That was me going, I don't know what I want to do. It doesn't make sense for me personally to go and spend four thousand dollars a semester to just run run through and figure that out. I'm like, I would much rather spend that going out and having fun.

SPEAKER_01 3:57

Right, right. Well, it's funny because you think about it, like I I was the same kind of way, you know. Like I graduated high school and I thought, oh, I'm gonna go to college to to be a teacher, right? That's what I was gonna do. And then I was a terrible student, I wasn't ready for college. They don't prepare you for the fact that you're not gonna have someone chasing you down for your homework.

SPEAKER_00 4:14

Well, I can I can say this. I'm a horrible student, I'm a horrible learner. Uh-huh. I'm extremely smart, but only in the things that I want to learn. And I learned this not too long ago. The reason why I'm a terrible student is because I'm not interested in most of the stuff. Right. And my worst subject in high school is the thing that I use all the time now, which is math. Like math is the most important thing I feel like like you have math, and then you have like grammar, which I'm really bad at still. Um, but I use math every single day in my product design, in like looking at numbers and finance. Like how you can know how much money you made if you don't know how to add those numbers up. But if they would have shown me that in a different way than when a train arrives to the station, I probably would have been more interested in it.

SPEAKER_01 5:03

Yeah, that was what when Chad was on here a couple weeks ago, he was talking about in his math class, and I can't remember what it was called, but it was a it was a like a life skills math, not not like you were talking about, oh, we're gonna do the story problem, and you're gonna have to figure out how a squared plus b squared equals c squared. Just figure it out, you know, like the the train is going this way, just like you said.

SPEAKER_00 5:21

It's like this all I've never rode on a train, so I don't care when it arrives at the station, is what I used to say in math class. Yeah. And I explained that to my kids too, because that like for some reason that seems to be a bad classroom. And I'm like, look at it this way. You guys want like my my middle son, uh, I have three stepkids, and then I have one son of my own. And my he just turned 18 and he wants to be a he's a welder and he just got in the union. I'm like, dude, think about all of the things that you use math for that they didn't talk about in class. One, he's extremely money motivated. So he just turned 18, he just bought a $50,000 truck. No, his own credit, his own money, he put $15,000 down, like, and he understands math through money. Right. And he understands math through welding. And I'm like, that's all you need. Yeah. Like, if you the more and more you use it in a real situation, the more he's like, oh, okay.

SPEAKER_01 6:21

Yeah. Well, and that's the thing.

SPEAKER_00 6:22

Like, it's like, why am I wasting my time trying to figure this out when I'm yeah, you need that real like if the math teacher would have told him, if you want to buy a hundred thousand dollar truck, you have to work how many hours do you have to work at this rate, he would have been like, okay, I have to work 60 hours a week at $39 an hour for nine months to get the down payment. Like he would he could have told you that.

SPEAKER_01 6:46

Right. Because he cared about it.

SPEAKER_00 6:47

Yeah, because it's something that was like what he wanted to do. So I think that that's a that's a shift that a lot of people have to make. But for me personally, like I've back to the kind of the journey of getting into the holster business. It was I need a job that teaches me how to do business finances, right? I need a job that teaches me how to do customer service. For me, that was waiting tables at a restaurant. You want to learn customer service, go jump into a rest a busy restaurant and learn and learn how to talk to people at the table. One, you have to remember all of the stuff on the menu, but two, you have to learn how to carry on a conversation with someone you've just met.

SPEAKER_01 7:25

Yeah, and you got to make them happy because you want more money.

SPEAKER_00 7:27

And and no one believes this about me. I'm extremely introverted. Yeah. Like I do not like get excited about going out and being around a lot of people. But I force myself to do it. I force myself into those jobs. Um, we'll get into it later, but I forced myself to learn how to talk on camera by using Snapchat. Okay. I made like every one of my buddies message me through Snapchat so I could respond in video. Oh wow. And I would do that in like Walmart and different places to get over that like awkward feeling of talking on camera in front of people. And that like I did that for a year.

SPEAKER_01 8:06

It's funny because my boss and I were just talking about this yesterday, and I don't you said you didn't go to college, but so when when I went to college, one of the things that they do on like the first day in class, and they do it in I guess in high school too, but it's like, here you're gonna take this inventory of what you are, right? And I'm sitting here thinking, I am the most introverted person ever. Like, there's no way that I'm gonna I don't like talking to people, I like doing my own thing. I kind of keep to myself, and then nope, highest extrovert there is. I'm like, what the hell? Yeah, how does this work?

SPEAKER_00 8:34

I think that the best thing that especially young people, but even like adults can do is take a personality test. Yeah. Even though some of it is kind of getting like take the personality test, see where your traits lie, and then focus on the ones that you're weak in. And so for me, that was like public speaking. So the like this right here is a form of public speaking. Right. And so once you just teach like the first podcast I was ever on was Forge Your Potential, and they're not around anymore, but I'm friends with the two people who founded it, and they asked me to come on. Uh, they met me at an event that we were at, and they they're like, Oh, we'd love to have you on the show. It was like episode 20. Yeah, and I was like, uh-uh, not a chance. Like, I can't, I I will freak out, I won't be able to talk, I stutter, like none of this will work for me.

SPEAKER_01 9:19

This was the conversation, like I literally posted a TikTok video about this about 10 minutes before you got here. I was like, you know what? I want to let you guys know, you know, I'm I'm getting ready to do this episode, but I want you to think about it. The reason that you're coming on here, it's not as scary as you think it is, but you're gonna come tell people who you are. And if you can tell people who you are, it's way easier to do it face to face with one person, even though there's a bunch of people watching right now, right?

SPEAKER_00 9:42

Or is there like two, three million people watch this? Right.

SPEAKER_01 9:45

Yeah, get in on it. Yeah. Um, but think about like you know, I I thought the same thing, and I'm sitting here talking, and and I guess it's a little bit easier maybe when it's a high school kid because you feel like you're older or whatever, but you're still talking to 30 other people, and you you have to do that. And I had to get comfortable with doing that. It's like giving a speech. These are all the things that you have to get comfortable with doing about you still had to do the same thing, you just didn't have to pay for it.

SPEAKER_00 10:09

Yeah, so like with that podcast, I told them no, and I was like, I can't dude, I I would ruin your show. And at the time I was paying somebody for coaching, like business coaching. They went to that person and he accepted to be on the show, and he took my episode spot. And then I was like, Oh, now I have to do it. Yeah, like there's no way I can't, there's no way I can go onto that call next week and say, Oh yeah, I got offered to do that, and I said no, and Sean did it. Yeah, so then I called him back and I'm like, I need to be on the next episode. And they're like, What do you mean? I thought you know I said, I need to be on the episode directly after Sean. And they're like, Okay. And so I went in there. We did it in, they used to have, well, they still kind of have it. The Meridian Library has like their like technical side that used to, it's downtown. It's actually right by Trevor's barbershop now. And they had a pot, they have a podcast studio in there. We did it in there, so it was like super professional. It was like being on a radio show, like sound deadening everywhere. Like, first time I ever put headphones and talked into them, and I was like rambling. They'd ask me a question, and I don't recommend this. Like they asked me a question, I just answered it. Yeah, I and I would go on and on. I said so much stuff I probably would never say on camera again. Like they were asking me about my divorce, about my business. Like I got done and I walked out, and I was my buddy Josh was with me because I was like, I can't do it on my own. You have to come with me. Yeah. I walked out and I was like, I'm gonna regret that when it comes out.

SPEAKER_01 11:44

You know, the funny thing is though, is like you think about that again, like we were just talking about earlier, is like you probably said some stuff that you didn't want to say, but you also made yourself more relatable to more people. Oh hundred percent. People go through divorce, people go through I'm sure thousands of the things that you're talking about. And that's what to me, like having this conversation with people like you is to help maybe there is someone who's struggling with the starting their own business and they're trying to build something and they don't know how to do it or where to start or how to push through it. And everyone always thinks the first thing because it was just pounded into our heads education, education, education.

SPEAKER_00 12:17

Here's something that I learned from that exact experience. The raw truth is so much more beneficial to people than the polished, like practiced version. Right. So one thing that I do and probably all my content, it's it's pretty much raw truth. Like when we talk about like holsters and the gun industry, and then now that we're going into golf, like I've been a golfer since I was in high school. So I've I've always loved it. I took seven or eight years off because I had hand surgery, yeah, and then I was so busy with the holster business that I just didn't get back into it. And last year I really, really dove back into it hard. I think I played like 130 rounds. Yeah. But that's a lot. Yeah, with the with the holster side, like I've always just been like raw truth. Yeah. Like this is what we have to had to do to get here. Here's if you followed my Instagram in the early years, like we and still like we show the process, we show the deals that we're working on, and and help other holster makers do exactly that. And it and it goes over into other businesses, just like it like with doing the 208 golf. Like, yeah, all of that spills over into doing it. But sharing the complete raw truth is so much more beneficial to me. It gets me in trouble sometimes because I'm because I'm like, listen, that's stupid, don't do that. Or yeah, I don't want to be involved in that when I probably should be a little bit more like, yeah, I don't think that's right for me, and I'm more like, I feel like that's a dumb idea. It would hurt my brand, I'm not gonna do it. Yeah.

SPEAKER_01 13:57

Like it's it's weird. It just yeah, I don't know. I mean, it's it's interesting, but get like you just just like you said, like the biggest thing that people have though is that crutch is I'm not gonna post it all. Like, I can't do this at all.

SPEAKER_00 14:07

So that's I told you about those 300 Instagram live episodes that I did. That's exactly what that was. So it was literally a challenge to the people in that group to go live and do a podcast interview at the same time. So the criteria at the beginning was have you ever done a podcast? Have you ever gone live on social media? If you haven't done either, I want you next Friday on my show.

SPEAKER_04 14:31

Yeah.

SPEAKER_00 14:32

Because it was a learning experience. Right. And even some of the big names in the group, I was amazed where I had to show them how to set up the live stream and and explain to them how to go live.

SPEAKER_01 14:44

I'm gonna do something here because I just realized that you know better than I do about how my mic should be, because now we can look at each other and I don't have to look through that stupid cage.

SPEAKER_00 14:52

Oh, yeah, there you go. Look at this. Yeah. So so I did that, and the first like 50 people, I had to call them beforehand and be like, okay, you're gonna push this button, you're gonna do this. And hey, do you have headphones? Because headphones are gonna be the best way if you don't have a mic. Yeah. Like, and then just educating that when I'm like, I actually ended up teaching, say, a hundred people how to live stream. And then the cool thing is the next six, eight months after you start seeing those guys hitting the live button and talking about what they're doing on in their business through their Instagram.

SPEAKER_01 15:25

And what's really cool about that is like anyone will tell you it was two-sided because you learned yourself to do whatever it was, and you were teaching someone how to do it. So maybe it was 300 episodes, but it was really 600 because you're the you're doing it too.

SPEAKER_00 15:40

Well, and if I would if I would have been smart about it, and I still have considered doing this of going back and like aggregating all of those episodes and re and like pulling all because back then reels weren't a thing. Right. They had Instagram had what they called IGTV and it was long form, and now they're putting that back. Here's what I heard. So they were like 30 minutes to an hour long, and now I'm like, I should go pull all of those and pull all of the short, short video clips out of those. I just haven't found the time.

SPEAKER_01 16:10

Well, you know, it's funny. Um, as I'm looking over there to make sure the sound is okay. Um it's funny how you could take like there's so many things now, and I'm sure you've seen it, but like the clips that I create, like I don't have time to do a whole lot of anything because I have a day job.

SPEAKER_00 16:24

This is Yeah, you were telling me you have like five things going on.

SPEAKER_01 16:26

Yeah, and my wife calls this my hobby, you know, because it doesn't make any I mean it makes I made a hundred dollars on YouTube in the last two years or whatever. So like that's something. Yeah, but um, you know, the goal is that someday it will make enough money that I can upgrade things and have better equipment and things like that. I mean, I have I've over time got some pretty decent stuff, but it just it's one of those things that if you just do it over and over again, you're gonna get better. It's like have you had I don't know if you read much. I don't I I listen to books.

SPEAKER_00 16:56

Um so I like to I like to read, but it takes me forever to read. So what I like to do is I like to buy the audiobook and get the hard copy of the book. It's it's kind of like a trophy for me. When I finish the audiobook, I'll go on Amazon or go somewhere and I'll buy the hard copy and then I'll put it on the shelf. And then sometimes I'll go back and I'll read some of the stuff in the hard copy, but it's it's more like I listen to it and then I see it on my bookshelf in my office at home, and I'm like, I want to listen to that again. Yeah, like there's a book called The Four Agreements, and I was explaining to you the stuff about my dad. Yeah, I gave that book to my dad when he started his uh working for the state as a drug and alcohol counselor, and he created a whole curriculum for the state from that book. And so I actually just gave out the last three copies. We did an auction after uh he was killed, and I sold one book for five hundred bucks. Oh wow. And I took that and I reached out to the publishing company and they sent me 300 books.

SPEAKER_01 18:01

Oh, that's awesome.

SPEAKER_00 18:03

And I gave out all 300 of the a hundred a year for the last three years. We gave out the last three at an event that we host every year uh at the beginning of June. And so yeah, I love to read. So I love to read, but I love to share the things that I read with other people, and the four agreements is probably the most shared book I've ever given out.

SPEAKER_01 18:21

I'm pretty sure I have that in my I I know I've heard of it, and I'm pretty sure I listened to it, but I've listened to so many because that's like that's where I go. It's like, and it's not always something that's you know, like motivational like that, or telling you what you're doing.

SPEAKER_00 18:33

I think my favorite subscription is the $15 a month for Audible.

SPEAKER_01 18:37

Yeah, that's what I got. Yeah, I just it was funny because I just downloaded you can't if you can't tell I'm a baseball fan, um, but I just downloaded two baseball books. I'm like, I haven't gotten any books in a while, and I'm like, I'm gonna get Nolan Ryan's new book just came out, and Dusty Baker, who used to coach the Giants. I'm like, oh I'm gonna check that out because I actually met Dusty Baker, it was kind of cool, but that's a whole different story.

SPEAKER_00 18:55

But listening to We need to do a reverse podcast and get all of your information, it sounds like sometime, man.

SPEAKER_01 19:01

I do. It's it's uh it well the thing though is that people like you, people that I have on here are people who have kind of the same thought process that I do. I'm just gleaning, I'm doing the same thing that you were doing with the 300 episodes. I'm gleaning information from you and sharing it with other people.

SPEAKER_00 19:18

So if most people don't know, like when we do interviews and podcasts, like like you said before, it's two-sided. Yeah, like I was bringing people even with the range-minded podcast when I was a co-host there, I'm like, let's get this guy on because there's questions that I want to ask him, or even for you, it's like, I want to ask you a question, but you probably aren't gonna respond to me through Instagram DMs if I'm like asking you a question. But if I'm like, hey, you want to come on my podcast and speak to the 30 people that I have on my show? And they're like, oh, absolutely, because they're getting some, they're getting that content and that exposure. Yeah, and then I can go, okay, I want to know this, this, this, and this. And I can phrase it as, so what would you tell people if they wanted to start a holster business today or any business? Right. And then I can get that. Yeah. And then I have it recorded. Yep, and I can go back.

SPEAKER_01 20:11

To me, like that's kind of it listening to you talk about a lot of the things that you do, that's kind of how you got your degree.

SPEAKER_00 20:18

100%.

SPEAKER_01 20:18

You don't have a piece of paper, but you have the knowledge that you would have gained getting that degree just by the the and that was the thing, like I'm sitting in a school teaching a kid going, You gotta go to college, even though I don't freaking believe it. But I gotta tell you you gotta do it because that's what they want us to tell you.

SPEAKER_00 20:35

And it it just That's the struggle I have with my kids. So I have four kids and they're all teenagers. Three are out of high school and one is uh gonna be a sophomore. And I'm like, you really want to go to college? Like, why do you want to go to college? Yeah. What do you like? My one 18-year-old son is a second-year apprentice for in the sheet metal union. I'm like, that's the schooling that you need. If you want to be a welder, go go be an apprentice in the union, get your get your certifications. He graduated high school with all his certifications, started his apprenticeship as a second year. Yeah. Boom. Ahead. My daughter, who just turned 18 yesterday, they're in Mexico right now. Like without you. Without me, because I had I had to do, we have a big order at the oldest. That kind of that that fell into my lap while they were already gone. But we I had to stay because I had to work on the line and and get this order out. And but she wants to be follow-up views. I also did them like in the middle of the day.

SPEAKER_01 21:36

Hey, we're back. We're having a little technical difficulty. Sorry, I probably just didn't say that in the mic. We had a little technical difficulty, but uh we're back. Hopefully it doesn't drop again. Thanks to everyone who's joining now.

SPEAKER_00 21:46

Yeah, all the all the major uh like golden nuggets were dropped in that 30 seconds.

SPEAKER_01 21:51

Yeah, I mean I totally had like five sponsors in the chat room ready to go. You were talking about we were talking about schooling and things like that.

SPEAKER_00 22:00

And and how your son is an apprentice welder and how that's kind of the Yeah, so so in my house I push if you want to if you want to be a lawyer, you want to be a doctor, you want to be an accountant, let's go to school. Right. You want a general business degree, let's find people who can teach you right all of that, and then take whatever specific classes that you need, but we really don't need that piece of paper unless you're trying to go corporate.

SPEAKER_01 22:26

Yeah, and that's the thing. Like I keep telling myself that was kind of one of the struggle with like where I went, like, all right, welcome back to the shit show. We're gonna try this again. We've had some recording difficulties, and I don't know if it's the weather in Idaho or not, because I mean it sounded like you were in the flood yesterday a little bit where you're at, and we just got a lot of rain.

SPEAKER_00 22:44

Had a June hail storm. There's there was three feet of hail on my back patio from the uh runoff from the roof.

SPEAKER_01 22:52

Yeah, that's insane, man. And I wonder how many businesses were actually damaged. They were talking about, I think my mom was saying that the big Albertsons on Fairview got the roof damaged or something.

SPEAKER_00 23:01

That was actually the Albertsons on Cherry Lane at Ten Mile. Oh, okay. So it's right over by my house. I drove by. I told you I had to run down and strap down the roof of my Jeep in the parking lot. Um, I drove by as the fire trucks were showing up. Oh my god. Basically, the weight of all of that hail collapsed the roof.

SPEAKER_01 23:19

Yeah, and it wasn't like that's what I was trying to figure out because it looked like when I was watching those videos this morning that you were talking about everyone's getting 10 million views if they posted one. Yeah, damn it, I should have posted one. Um, but it looked like like the ice breaking up on the ice road and ice road truckers, you know, like there's all this floating.

SPEAKER_00 23:36

So the streets in the neighborhood, so even our neighborhood, there's a river running down the entire street, and then just every like the sonic ice. Yep. That's what it was. It was like a whole bunch of sonic ice just falling from the sky. That's so crazy. Like someone forgot to turn off the ice machine, and it was just it was a giant sonic lemonade running down the street.

SPEAKER_01 23:58

That's insane, man. That is freaking crazy. Yeah. Well, let's talk a little bit more. We're it looks like we're recording okay now, so we'll talk a little bit more about what we were talking about before we got interrupted three times. All good. I'm sad. This I told you this has never happened before, and you're like, I don't know if that's a good thing or not. It's it's a weird thing, though. And I think this is something that you probably learned with all the things that you're doing with social media, is that it doesn't always go the way you want it to, right?

SPEAKER_00 24:24

Yeah, and sometimes sometimes that's for the benefit of the of the show or whatever you're doing, like not going the way you planned, that's usually to benefit. I mean, my holster business, I never I remember when I first started, I never wanted to make hybrid style holsters. Now it's our entire business. Yeah.

SPEAKER_01 24:40

So let's talk about the ones that you originally made. What what were they like?

SPEAKER_00 24:46

Like very beginning?

SPEAKER_01 24:47

Yeah, right in the beginning. Like you you started getting into this, and I'm sure that's like I'm trying to think of some of the things like the guy who invented the windshield wiper or whatever. Like you see, let or I think that was actually a lady. I might be wrong. Um, but you know, those are like the very crude, like you remember my dad had a Willie's Jeep that had the manual one where you had the little knob on it, and that's how you wipe your window.

SPEAKER_00 25:06

Oh yeah.

SPEAKER_01 25:07

It it was probably started out a little crude, I'm guessing.

SPEAKER_00 25:09

Yeah, so originally I made holsters in my garage on like a four-foot bench with parts that I had traded to the distributor for the parts. Uh-huh. Um and yeah, it was I think the second holster I ever made I sold on Facebook though for like 25 bucks. Oh wow. And that's a I just kept rolling that the same way. So they they weren't horrible because I had some people before me that were doing it and kind of showing how they did it online. There's a a major video on YouTube by uh Filster that he basically taught everybody who's now big holster brands how to do it in the beginning. And so I watched that video a thousand times. So I learned how to do this from YouTube.

SPEAKER_01 25:53

So was it it's kind of interesting how that goes, and now I'm gonna be looking over here to make sure it's recording every time. Sorry. Don't worry about it. You know what's going on. Um, but it's interesting to me, like even we were talking about how you're using ejection molding and how you're using presses and you're using all these things, like all that information from YouTube. You're just like, hey, look, this is the same thing.

SPEAKER_00 26:14

Yeah, so so the original the original holsters were from YouTube.

SPEAKER_01 26:18

Uh-huh.

SPEAKER_00 26:19

Then I connected with the people who are making the YouTube videos. And then we started collaborating on it would be really cool if we didn't have to hand make the belt clips anymore. And then some of us would reach out to hardware distributors like, hey, if you could make this, we have a network of like 50 people that would buy them. Yeah. And then it was collaborating with some of the top, top people sharing information on, and it wasn't so much YouTube as it was Instagram. Like someone somebody would be make make a holster and they would show how they did one part on Instagram, and then you would just watch that clip or zoom in on that picture and just study it for hours until you figured out like how they did it. And I think so. I had told you when we were down off the recording, it was we did foam pressing, and then we did vacuum forming, and then we did compression molding, and now we do injection molding. Like that was the stage of evolution, and all of those stages, except the injection molding, all had to be downscaled to be able to be something you could do in your own shop or your garage. Yeah. So vacuum forming was always only available through a commercial uh entity that would wanted you to do thousands of parts at a time. Yeah. So I remember I was working with Andrew Henry at Henry Holsters, and we were collaborating back and forth through Instagram like, how could we build something smaller? How could we build something that we could do one holster at a time on? And he created uh the press that we actually use now for uh vacuum forming that's just a single plate of aluminum with a hole in the middle with a Harbor Freight vacuum. Uh what is it called? It's not a vacuum, it's like what they use uh when they do like HVAC.

SPEAKER_04 28:16

Oh.

SPEAKER_00 28:18

I think you call it like yeah, it is a vacuum pump. It's a vacuum, but yeah, it's like a certain kind of vacuum. Yeah, it's the kind of it's the vacuum that they use to vacuum out all of the gases out of the phone. Yeah, vacuum pump. Okay. So it had a vacuum pump in the center, and then we used a little mesh so that it would distribute, wouldn't suck tight to the table and it pull all the air out once you sealed the plastic over it. And then we were doing that forever. And then it was, well, we really want these to have more definition and more be able to visually see more features. So the next step was like compression molding, which is where you use a male and a female dye and you compress those around the melted piece of plastic. Yep. Again, a process that you had to go to a factory and spend thousands of dollars on the tooling before you could get one part.

SPEAKER_04 29:04

Right.

SPEAKER_00 29:06

So then there was guys that figured out how to make the molds that were two pieces, and we could do it, and we were using clamps to hold them together. That was the first part. Then I in fact, I think we were probably one of the people that posted the most uh content about it. We created pneumatic air presses that come down and clamp those molds together to make it more consistent and faster. So I think we did 20,000, 30,000 of the omni carry shells in that that form before we went to injection molding. Now because we couldn't keep we couldn't keep up. To do enough shells in that process would take two months where we can have those done in two weeks in injection molding.

SPEAKER_01 29:49

Yeah, and when you get a contract like Walmart, yeah.

SPEAKER_00 29:52

Yeah, so like right, so like right now we're doing 8,000 holsters to do an initial order for Walmart. Uh-huh. We have three weeks to make them. So the only way to do that would was to spend the $30,000 on an injection mold. Yeah. And then injection mold them. Yeah. So then you get parts, now we become an assembly line. Yeah. We designed the product, we patent the product, we designed the process, and now we take that process and we design an assembly line to make one every 30 seconds.

SPEAKER_01 30:27

That's freaking awesome. It's it's just amazing to me to see how like it comes from. And we were talking a little bit about the custom ones that used to make. Like people would take it.

SPEAKER_00 30:34

It would take two hours when I first started, two hours to make a holster from start to finish. Yeah. Yeah. Now when we brought it, bring it all together, it takes 30 seconds.

SPEAKER_01 30:44

Yeah. That's freaking amazing, man. I I look forward to, I think what we talked about a little bit, but I think what you ought to do is video that process so people can see how quick that is. Because oh, we're gonna I can't just take your picture of your assembly line and show everyone, but it I I saw this the picture of it. I think it's just awesome to see that hey, this is all started here and became this.

SPEAKER_00 31:04

So we have so we have a video that's gonna come out of that assembly line process start to finish, and I'll I'll tag you guys in it.

SPEAKER_01 31:12

Well, I'm gonna come. I I will get down there, I promise.

SPEAKER_00 31:14

It's really far from Middleton. It's in it's in a town called Nampa, and you gotta go all the way through Star or all the way down the freeway through Caldwell. So I don't it it's a long way.

SPEAKER_01 31:25

I don't know if you I'm I'm assuming you saw my video about the guy who was complaining he had to come from star to Middleton that I work with to drop something off. Yeah, he's like, but you live all the way over in Middleton. I'm like, it's eight miles from star if you're on the other side. He drove all the way to five mile in Boise instead to drop it off there. Well, so I'm like, okay, whatever.

SPEAKER_00 31:46

It's a it's a misconception that Middleton is not basically well will be connected to star.

SPEAKER_01 31:52

Well, especially where I'm at, like this is Duff Lane is right over there, which is literally you go five more feet and you're you know you're almost halfway to star. We're not in the middle of Middleton, we're not on the far side of Middleton, we're on the edge of Middleton towards star.

SPEAKER_00 32:06

I always explain so have you ever you've been to Arizona, like the Phoenix area. Oh, yeah. So there you have like Phoenix and then you have like 30 towns around it. Yeah, and I always just anytime I'm going to any of those towns, I just I'm I'm going to Phoenix. Yeah. And everyone's like, Well, that you're going to Maricopa. I'm like, yeah, it's 20 minutes away. Yeah. Like, I'm going to Chandler, it's five minutes away.

SPEAKER_01 32:28

I've had this conversation with my friend Jay from One Dream Wednesday all the time. He's like, no matter where I go, it's 30 minutes. He lives in Gilbert. It's like 30 minutes here, 30 minutes there. It's like, it is what it is. Traffic is horrible. It's construction season. It may take a little bit longer to get here, but it's not that far.

SPEAKER_00 32:46

Yeah, I always I always explain to people in our videos and the stuff that we do. It's like, we live in Meridian, our we're in Marine, but it's Boise, Meridian, Nampa, Star, Eagle, like Nampa, Caldwell. We're all Cuna. We're literally one town.

SPEAKER_01 33:01

Yeah, it's all connected.

SPEAKER_00 33:02

Like, especially if you come off of the freeway. Like, it's just depending on what where you're gonna stop.

SPEAKER_01 33:07

And it keeps getting more and more connected because 16 is gonna run right into the freeway too.

SPEAKER_00 33:12

So I explained to someone the other day, uh, we have a house for sale in Mountain Home, which is where I grew up, and I'm like, it used to feel like Mountain Home was forever away. Yeah. Now I can once I get through Boise, I can be to Mountain Home in 30 minutes. If I want to go from Meridian to Caldwell downtown, it takes me 30 minutes. Yeah, but you don't think twice about that. But when you say you gotta run to Mountain Home, it's like you're going to Twin Falls.

SPEAKER_01 33:41

Oh, yeah. Don't get me started on Twin Falls. Yeah. I was just there a couple days ago. So I can't stand that drive.

SPEAKER_00 33:47

Anyways, before before we backed out, I was telling you about college degrees and how I told my kids like if you don't want to be a lawyer, doctor, accountant, something that is very critical that you have a college degree. Right. We can let's figure out who we can pay to mentor you to get that knowledge twice as fast and probably the same price. Yeah. Like I'm a big advocate of like in-person mentor training and hiring individual coaches. I mean, we did it for our kids' sports, we did it for our businesses. My fiance is a realtor, like we've hired real estate coaches just to teach you exactly what you need to know. Yep. Instead of having to go through this, oh, well, if you want to be a business major, you also got to go take a classic arts class. Right. Like, really? Because I don't I don't care about classics. I mean, it's cool, but I don't want to learn about it. I want to go learn how to scale my business and how to run ads on Facebook.

SPEAKER_01 34:45

Yeah, and it's weird because it's like college is just one of those things that they you're checking those boxes to prove that you could do something. So we're good. It's all right. Now we're both looking.

SPEAKER_00 34:53

I have this like situational awareness problem. Everywhere I go, I'm always like trying to look over my shoulder.

SPEAKER_01 34:58

Nope, you're good. No one's over there. Yeah, there's there's a window behind me, sir. There is a tripod back there, but be careful.

SPEAKER_00 35:03

So, so yeah, I was like, I have I have one, my youngest son, who's like, Well, I want to get a business degree. I'm like, dude, let me tell you that we come from a family of serial entrepreneurs on all three sides of your family. Yeah. Like, so I'm his I'm his stepdad. He his dad has a business degree, his mom owns her own real estate business, her his grandma from like everybody. Right. My parents, my fiance's parents, his dad's parents, all of us own our own businesses. So what is it that you want to learn?

SPEAKER_01 35:35

Yeah, you don't have to get a degree to, and that's the thing. Like, I feel like we just keep like I was telling you, I was like, I'm gonna go get my MBA. Why would I go get my MBA?

SPEAKER_00 35:43

I learned something. I learned something the hard way, which was like I learned how to create websites, I learned how to do the emails, I learned how to do the social media, and then I was like, I need to know all the finance. I spent 10 years trying to learn all this stuff, and then I was like, you know what? I'm actually gonna bring in somebody to do all the finance.

SPEAKER_04 36:03

Yep.

SPEAKER_00 36:03

And now when James says, hey, this is what we need to do, I'm like, cool, do it. He's like, Are you sure? I'm like, is that the right thing? And he's like, uh I mean I have finance degree. I'm like, perfect. Yep. Do what you're doing. Bring in the get so there is people that need the degrees, but depends on what what you what you want to do. Yeah. There's no degree for holster making. Nope. So you'd have to you'd literally have to get a general business degree. And then you would still have to ask guys like me how to make the stuff.

SPEAKER_01 36:31

Yeah.

SPEAKER_00 36:32

You'd still have to figure that out.

SPEAKER_01 36:34

Well, I think it's it's interesting. You had said that, you know, I was telling you I shared that I'd worked at Les Schwab and you worked there too. And I don't know how long you worked there, but I it's not the same now as it was then. Yeah. But I learned every business aspect of the things that I would use from then, you know, in 19 or 2001 when I worked when I started working there, when they told you, hey, you're gonna have to know how to run this business in order to be a manager and assistant manager.

SPEAKER_00 37:00

That was the cool thing back. So I worked there 2005, 2006. And the cool thing was back then, like the goal was to be a manager, right? Everybody who started at Les Schwab wanted to, it was a great pay, it's actually still a great paying job if you're gonna be a general manager. I the guy I'm reading makes a ton of money. Yeah. But everyone wanted to be a manager, so you wanted to work your way up. So everybody was trying to learn the business. Right. Because as they opened new stores, they always pulled management from existing employers or employment. Yeah. And that was the cool thing. I thought I was gonna work there forever.

SPEAKER_01 37:36

Yeah, I did too, but I got to a point where it was just like uh I got a new knee because of it, so I'm good.

SPEAKER_00 37:42

Yeah, I I I had I bounced around after I left Mountain Home to a few places, and one of the places I went was Sun Valley, and I was like, it's too expensive, I can't afford to live here. And then I uh worked at the one in Napa for a couple months, and then I ended up doing something else just because it wasn't was it the the Napa South or the one in town? The one in town.

SPEAKER_01 38:01

Okay.

SPEAKER_00 38:02

The one on the boulevard.

SPEAKER_01 38:03

Yeah, you probably worked with a few people I know. I'm guessing.

SPEAKER_00 38:06

I only I only worked there for like two months.

SPEAKER_01 38:08

Yeah, but you would remember some of these guys, but we'll talk about that another time. Yeah.

SPEAKER_00 38:12

But that's actually one of like one of the like core core jobs that I had. Like there's Les Schwab, Bastia towing, and the griddle are all jobs that I can tell you a huge piece of my business acrement came from that. From those places.

SPEAKER_01 38:30

Did you so the griddle? It's interesting hearing that because I wonder if it was like as far as restaurants go, I've never been in the restaurant industry. I know tons of people who have, but you kind of look at the griddle and you're like, huh, did they have like a plan for you? Because that was one of the places you said that you managed there, right?

SPEAKER_00 38:44

Yeah. So the griddle came from Winnemaka, and my part of my family lived there. Okay. And so they were actually the owners, David and Ashley, are family friends. Uh-huh. So when they opened their first location in Meridian, which they actually just closed and moved it over by Topgolf. Okay. That's where my youngest son is working. He's there right now. He's there right now. Um, but it was when we opened that restaurant, I was a busser, but my mom worked there, my aunt worked there, my aunt's son, so my cousin worked there. There was like 12 people from my family that worked in that one location. Man. And so all of us, we worked great together, but what we learned was this there's no individual person in the whole place. Uh-huh. So one thing that David and Ashley had taught us all working together was like, if this person's table needs something, you just do it. Yeah. The money comes if you do so if you just do the job.

SPEAKER_01 39:46

If it was in your area, but if you walked by someone who needed coffee, you gave them coffee.

SPEAKER_00 39:50

Yeah, we had sections, but yeah, if they needed coffee, if they needed a refill on their drink, if they needed the plate, the empty plates pulled, you just did it. And because we were all family and those who weren't family were such good friends and we all got along so well, we just did everything for everybody. Yeah. Like we didn't share tips or split tips, but we just did everything for everybody, and everybody made more money. So that was a major lesson.

SPEAKER_01 40:14

If you were doing that for the other person's customer, they were doing that for you. Yeah, and you're so they're yeah, so if why would you share a tip? Because you were all helping each other get a better thing.

SPEAKER_00 40:24

I was walking by and I'm the busser. And do you want me to take that? Boom, I'll take it out. Yeah. And so that's how I worked. I went from busing to waiting tables to helping with everything around because we were friends, to my aunt was the manager, and they opened the location in Eagle, and my mom and my aunt both left and opened their own restaurant in Caldwell. Okay. And so then I got pushed up to be the manager, and I did that for I think three years. Um, but again, I've spoken at like two griddle employees and with the owner, like, because the things that I learned there, I take so much of it into my my life. That's why when my youngest son was like, well, I'm 15, I can't really get a real job, and I'm like, I got a job for you. Yeah. Like, and it sets, I said, if you listen and you do the things, it sets the tone for your entire career, no matter what you want to do. Because when I talk to you about the podcasting, about the social media content, about I probably have hurt myself more by helping other people start their businesses that worked for me. Right. I'm like, you want to be an electrician? Well, like you can work for me, but you need to do this, this, this, and this. Yeah. And go be an electrician. Go go start your mechanic business. But you can work for me in the meantime, I'll teach you everything I know.

SPEAKER_01 41:45

And that's the thing. Like, I feel like no matter what you do, like I was a teacher, but I feel like I can teach other people how to do something based on what I do. How many employees do you have now working for?

SPEAKER_00 41:57

So this is this is what's funny. So HofTach Industries employs three people.

SPEAKER_01 42:02

Three people.

SPEAKER_00 42:04

And then we partner with a company called Adaptive Tactical, which is in our same building. And they're our major distributor or our main distributor. Uh-huh. Everything that we produce goes to them. And then they also produce uh stuff on their own that we get paid royalties on. Okay. So all of those 60 sales reps that I told you about and our sales director are all employed by adaptive. Okay. And then we just give our input on our product. And then same thing, like our only check comes from adaptive. Okay.

SPEAKER_01 42:39

So how do you so that you so you said you have three. Okay. So what do these three people do? Do they do everything that you do?

SPEAKER_00 42:45

So I have so there's me. Yep. And then there's Jared. So Jared does our in-house shipping, uh, our in-house assembly, the form the shell forming, and then I do the post uh production on the shells, and then me and him will do the assemblies together, and then the third person is Jared or James, who's my business partner. And you're doing this. He's the finance guy.

SPEAKER_01 43:10

You're doing all of that with three people. That's for the thing.

SPEAKER_00 43:12

Yeah, but we have what we've done is we have collectively pulled other businesses and other companies to do the work for us. Right.

SPEAKER_01 43:21

But it's just, yeah, I just to me it's like the amount that you're talking about and how Jared would essentially be like a overqualified personal assistant for me.

SPEAKER_00 43:31

Anything that I do or need help doing, that's what he does. Yeah. So some days I do the shipping, other days he does the shipping, some days I do the like sub assemblies, some days he does the sub assemblies. He'll like the messages that you sent me about this, like he puts the address to come here into the calendar and does like like he's my go to number one guy.

SPEAKER_03 43:52

Yeah.

SPEAKER_00 43:53

And then James is like when I have an idea, he's essentially the CEO. Yeah. When I have the idea, he tells Me if we can afford to do it or not. Or if it's a that's your money guy? Yeah, he's like, that's a bad idea. We're gonna lose money. Or he says, How about we look at it this way?

SPEAKER_01 44:09

Yeah. So you've you've got the right tools and the right spots.

SPEAKER_00 44:13

But it used to be I was afraid to partner with people. Yeah. So for nine years I was trying to do everything on my own and in-house, and I just couldn't get over those barriers.

SPEAKER_01 44:22

When you say partner, though, like you're not really partnering with someone because you still are the sole owner, right? Like you're not those people are not like so.

SPEAKER_00 44:30

James has equity.

SPEAKER_01 44:31

Uh-huh.

SPEAKER_00 44:32

But then the partnerships that we have with other companies are monetary partnerships, okay. Not equity partnerships. So like adaptive gets the lion's share of the money that comes from the holster sales because they do all the work. Yeah. So they they do all of the distribution, they manage the distributors, they get paid by all of the dealers, and then they pay they pay me beforehand. So anything that we push across the the doorway, yeah, 15 days later I get a check. It might be 90 days before they get paid for it. Yeah, so they're paying you before they all the stuff that all the screws and hardware, they they sit on that. So they get they're so they're sent they are a partner.

SPEAKER_04 45:22

Yeah.

SPEAKER_00 45:23

Their equity is up front though. They they make it on their own.

SPEAKER_01 45:28

Yeah. That's a great way to do business. I mean, it's it's kind of like you're you're the manufacturer.

SPEAKER_00 45:33

So so the key the key is this is to negotiate deals that are creative for your business. So like I could have done all of that on my own. And we could have gotten our own warehouse and we could have brought in our own sales. Seems like we've we've done it in other businesses that we've worked in. The benefit is they already had the infrastructure, they already have like their warehouse and production guy is a friggin' wizard. Yeah. And so I could never have him on my own. Right. But by partnering with them as a distribution partner.

SPEAKER_01 46:10

It's like a it's like a cooperative, really.

SPEAKER_00 46:12

I mean it 100% is. When you come into the warehouse and you see what we have going on there, like there's four companies in there, and all of us go to each other first. Yeah, and we all do different things. So it it is literally a co-op that we've built in that building, and adaptive does all the shipping for them. Adaptive does basically there's a 3PL, but we all they do contract manufacturing, which then when it comes to like any of those four companies need holsters, I do the design and the manufacturing. Yeah. If any of us need sewn goods, Tracer does all of the sewn goods. Uh on the marketing side, we have onward research, they do all of that side, like they do all of the like consulting and things for that.

SPEAKER_01 46:58

It's funny because we were talking about the golf thing, so we'll talk about that a little bit. But we were talking about that and how I was looking at your page for that and how there's all these different things on there that are not just 208 golf, right? Because you guys are it kind of seems like you've created a cooperative with those people too, where it's kind of sharing around everything that you're doing.

SPEAKER_00 47:16

Yeah, so when it so when it comes to 208 golf, uh it's it's yeah, it's a collaboration for sure. So it it started as like, oh, I wanted to do something individually, but I don't have time. Right. Like I don't have time to create hundred pieces of content for golf on top of the thousand pieces of content for the gun community. So how do you how do you incorporate everything that's great about the Idaho golf community into one page? Yeah. And that's to create a community page. What is something that all golf businesses in Idaho and everywhere need? They need a place where they can be seen. Right. Because if you look at those pages, they're all gonna have a couple hundred followers. It's really hard as an individual business if you don't understand content creation, to break through and get seen by all of those people. So we created one page where all of us can collaboratively push the content and it gets seen by thousands of people a day. I think 67,000 people in the last 28 days. Yeah. And 99% of the people seeing that are in Idaho. The the ideal demographic.

SPEAKER_01 48:29

Yeah, it's crazy. I I just think about like how we'll have to talk about it.

SPEAKER_00 48:38

Yeah, so the other thing is all that like any money that's like spent advertising with 208 golf, it's all goes into ad spend. So we're running ads through Facebook, Google, and YouTube for 208.golf. When you see the ads, it might be a featured video from Chad at Quick Grips. Right. It might be our partners with Teagle Golf, which is where you go to find tea times in one place. It might be an ad that's running for the golf meetup with Good Hang Golf Co. on Thursday. Yeah. It might be the golf tournament for the Nampa Police Department. All of that, and I'm pushing the ads for that. So you're all of them are being featured on the page.

SPEAKER_01 49:30

Who does the marketing for you? You do that yourself?

SPEAKER_00 49:33

I'm not doing any marketing. Well because everyone's creating all the content.

SPEAKER_01 49:37

Okay, but you're doing you're marketing that content, right? So who's doing the ad spin for that? Are you the one behind the targeting and all that stuff and figuring out where it's gonna go?

SPEAKER_00 49:44

And no, meta does it. Does it for you? Nobody does targeting better than uh Facebook. So we used to so with with Hoftack, we have people who run the ads, right? And even with that, they will tell you nobody does better targeting than the meta AI. Once it starts going, it takes time. Like it's taken time to get rolling, but once it starts going, they create the perfect audiences. It would be really hard for me to target only Treasure Valley residents and only Idaho people without using the meta AI. Okay. So we just go in there, we pick an audience chosen by Facebook, and they look at, okay, our Facebook page has 1,500 followers in the last 13 days. Every one of those followers are from this general area. They push all of the ads to that general demographic. Yeah. And that's the goal with 208 golf is to be able to say, you're hosting a golf tournament for whatever charity or whatever event. I want people to I want to take your uh poster banner, put it into our weekly newsletter, put it into our social media posts, and me as a golfer is gonna check 208.golf, either the website, the Instagram, the Facebook, or the YouTube first. Yeah. Every week I want people tuning in going, hey, what's going on next month in the local golf community? Oh, there's a good hang golf co meetup. There's a uh Chad is gonna be at Spur Wing this day, or he's gonna be at Riverbirch this day. Like I want you to go and look and see where are these people gonna be, or what event do I want to go to? The Eagle Amateur or the yeah, the Eagle Amateur event was at Bamberry. We had that posted so that if you wanted to enter that, you could have done it for the last month. Yeah. Like any golf course, we have a Google Calendar on our events page. It literally has every event from every local golf course in one place.

SPEAKER_01 51:51

That's it's I think it's awesome because I feel like that's that's kind of the basis of this is like Treasure Valley businesses, you know, like let's help them get their name out there. And you're doing the same, like with golf, you're making it so that the golf community has this one place where everyone can go, and it's which comes from the whole state of Idaho.

SPEAKER_00 52:09

It it comes from that need, right? Of like I'm local, I've been me and you were just talking about how we both grew up here. Yeah. Like I want I wanted one place to go and see what's going on this coming weekend.

SPEAKER_04 52:21

Yeah.

SPEAKER_00 52:21

I wanted to know what tournaments I want to put people in. Like, do I what tournaments do I want to do this summer? Yeah. I'm gonna pick five and I want to play five tournaments with my buddies. Which ones are they gonna be? I'd have to go to every single website to do that.

SPEAKER_01 52:37

Yeah, that's funny because I I remember and that's interesting. It's all there, but like looking for a scramble. Like I at one point I did this one time. I'm gonna go do this scramble. I want to find a scramble to go with my f my three buddies, go just go do one, right? So I get them all, hey, there's this one, it's fifty bucks a person, blah blah blah. It's at Scotch Pines and Payette. Let's go. We get there. We signed up for it, no one said anything to us. We were the only four guys at a breast cancer awareness called scramble.

SPEAKER_00 53:06

So so that like guys or people?

SPEAKER_01 53:09

G guys. Four guys, all the rest were okay.

SPEAKER_00 53:12

Well, so here's a problem too that I that I ran into with like courses or even like event people putting on the event. Nobody sees it.

SPEAKER_01 53:22

So one of the things I'm running into Well, you see it in the bathroom on the wall when you're taking a leak.

SPEAKER_00 53:26

But one of the problems I'm running into right now is like there's a golf tournament today, uh-huh, and they asked me two days ago if I could share it. Yeah. And I'm like, I will, but nobody who sees this is gonna sign up because it's too late. Yeah. So they might put it on the radio, that would be probably the best place, but it's expensive. Right. They might get it into some other but this place, 208.golf, is dedicated to golf events, yeah. Dedicated to gol local golf brands. So if you're looking for something, you can find it there. One of the big things we want to do is like feature courses and indoor golf, which has become a big thing here. So I'm I'm a I used to like top golf. I'm not a giant top golf fan because it like doesn't translate well to real golf. And it's but there's so many new indoor golf facilities, it's crazy. So, how how do you decide which one you want to go to? Nobody's like going there and doing reviews of them and showing you the the the individual places, but one thing I wanted to say about like the courses and the tournaments is you're not seeing it because they don't have SEO, right? They don't have marketing behind it. So what we can do is we can take the SEO that we've learned from HofTack and we can take the like ability to market it, and we can just market our own 208.golf website and socials that has all of your content on it. Yeah. So that way everybody we're marketing to is saying there's three tournaments in two weeks on a play in that one. I want to support this mission or I want or or this place, or I just posted uh I think on Tuesday, there's a tournament at Spur Wing. Well, for those of us that aren't country club members, the only way we're getting on those courses is to play in a charity golf tournament.

SPEAKER_01 55:27

Yeah.

SPEAKER_00 55:28

So like I made a post I was like, two things. One, you get to support a great cause. Two, you get to play a course that you're never gonna get to play unless you have forty thousand dollars and a thousand dollars a month to be a member. So I would I all like those are the ones that I'm like, we need to and those guys aren't like Spur Wings not marketing that to you.

SPEAKER_04 55:52

Yeah.

SPEAKER_00 55:53

So if you want to play there, now's your opportunity.

SPEAKER_04 55:56

Right.

SPEAKER_00 55:57

So go out, support this cause, and selfishly get to play a course that you're not gonna see. Yeah. So that the the collaborative part is really cool because you can like all of Chad's posts that he invites me as a collaborator, his 500 followers are seeing it, right? My 2,000 followers are seeing it, and then we're getting it together. And Facebook's saying, or Meta is saying, hey, these guys are collaborating together. We should show this to more people. Right. And so we're hacking the system in that way to try and do that. And we're and and the goal is to do it with everyone. Like eventually we'll have to charge something to be a collaborator because we'll have too many people, right? Right? Like we won't I won't be able to manage it without hiring someone to do it. It's already become a little bit overwhelming. I haven't even got the site done because I've been so busy with the collaborations. Yeah, and you got all your day job going for this entire golf season. I've dedicated it. It will be all the collaborations will be free. We'll f we'll front the ad spend to grow the community. Yeah. The goal will be.