Twink is joined by Ross Duncton of Columbia Threadneedle, who shares his career journey, and tells us the importance of understanding product and market dynamics. He also discusses his role in building sustainable brands, and the challenges of aligning multiple stakeholders in investment trusts. 

Ross highlights innovative marketing strategies, particularly the use of digital and social media to engage with everyday investors. As always, the conversation concludes with insights on defining success in marketing, and the importance of balancing customer needs with commercial objectives.