Financial services still has a bit of an intimidating reputation that is stopping a lot of great and talented people from applying for roles.

In our latest episode, Alex Laurie, Head of Marketing and Communications at Ruffer, talks to Twink about her initial reluctance to join asset management and how role models and mentors can play a big part in attracting talent.

Alex also shares how she helped marketing grow and thrive in a company that famously “didn’t do marketing”.