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Ideagen Radio
Ideagen Radio
2025 Global Impact Summit: Constantino Roselli
What if the internet became a living world that learns with us, not a feed that extracts from us? We sit down with Constantino Roselli, founder and chief metaverse officer of NTZNS, to explore a metaverse that breathes: AI-native inhabitants, privacy-first design, and communities that co-write their future. This isn’t escapism—it’s a rehearsal studio for better systems.
We unpack how Netizens World blends storytelling, AI, and immersive tech to simulate products, policies, and culture before they launch. Constantino explains their predictive approach to modeling emotional and behavioral impact, why avatars are vessels for multiple identities and real economic power, and how a banned books library became a lifeline for creators facing censorship. The story expands into Echo, a space where thousands of women build digital value, connect across borders, and transform inspiration into tangible opportunity.
From decentralization as shared decision-making to AI avatars as true inhabitants, we trace the ethical choices that keep human dignity at the center. Education takes a turn too: cross-disciplinary labs replace isolated exams, with collective minds tackling real problems and using AI to pressure-test solutions in simulated worlds. Along the way, we spotlight early adopters—indie fashion brands, universities, public institutions, and nonprofits—who are co-creating with NTZNS to accelerate inclusive innovation.
If you care about digital identity, creative freedom, and the future of work and commerce, this conversation offers both vision and a practical path forward. Join us, subscribe to the show, and share this episode with someone who’s ready to build without permission. Your next step: leave a review and tell us which part of the future you want to prototype first.
Welcome to the Idea Gen Weekly Catalyzed Impact Podcast. Today I have with me Constantino Roselli, founder and chief metaverse officer of NTZNS. Constantino, welcome. Thank you for joining us.
SPEAKER_01:Thank you, Ryan. Thank you for having me.
SPEAKER_00:Just to start, uh, NetCN World is often described as a living metaverse lab. Can you walk us through how this immersed transmedia world explores the future of work, identity, and digital society?
SPEAKER_01:Yeah. Actually, Netasen's world netizense world uh isn't a product, uh, it's a prototype of a post-systemic society. It comes it comes from um the word Netes for the beginning, which means that uh the citizens of the network. So it's a combination. And um it blends storytelling, AI, and immersive technologies to simulate the futures we want to live in. Um in the netizen's world, the citizens evolve into netizens, liberated from borders, social stereotypes, or obsolete institutions. We design interconnected communities that uh generate what I call collective mind results. And um that's our real superpower. We're community-driven intelligence that contrasts with the ego-centered individualistic system of today.
SPEAKER_00:Wow. Um, and your AI-powered market simulation is one of the most fascinating elements. How exactly does this tool help predict market behavior and what does that mean for the future of product development and brand strategy?
SPEAKER_01:Okay, our um predictive AI is still in development, so I cannot uh explain more and go to details on how it works, but uh our goal is clear. We simulate the emotional and cultural and behavioral behavioral impact of a product, idea, or policy before it's launched. So you can imagine that is something that is more about it's not about only statistics and numbers when we uh try to understand the behavior of society, country or nation or uh whatever community can be impacted by by the new product that is arrived, but the brands and organizations and anyone will know exactly the behavior or the emotional state that the individuals will be in in that uh space and uh and and how they react in the future. So the one thing is that yes, the 80% of people they like what you want to do, but actually, after a while, the behavior is gonna be changed. So we predict these things, we know exactly what the people will do in the future.
SPEAKER_00:Wow. Um, and to dive into some of your recent projects, um, you launched a banned books library in the metaverse, the powerful act of digital activism. What inspired this project and how do you see it redefining intellectual freedom and access to knowledge in a decentralized world?
SPEAKER_01:Yeah, Netzens, we have a community for more than 50,000 people around the world. So they are creators, 3D animators, uh, fashion designers, uh, 3D fashion designers, and uh and any aspect of technology, uh creative technology. Um one woman from from this community came to me and says that uh sent a message through Instagram and asked for access to books uh about uh costumes in theater and in cinema to be inspired about her 3D designs. And the reason that she asked this, it was because in her country those books are banned. And uh when I hear something like this for me, because freedom is my core value, uh it makes me angry. And uh and what I did is that in the in five minutes I uploaded 15 titles in a Google Drive and I shared the link to her. And I understand that I realized that time that what I did it was to violate a country's law, and that felt really good because I believe more in freedom of individuals and the human rights instead of political criteria of how to build laws. So, but that makes me think further, and I say, okay, there are a lot of oppressed people around this world, women especially, and we have the ability, I I cannot give them um physical environment in their physical environment freedom, but I can create a digital environment that can invite them in and invite also other people that they can help them to create their digital entity um in a way that becomes valuable and profitable and leading um the world just like a window of an escape. And this is how we create a project that we call it, a metaverse project, we call it Echo. And until now we have thousands of women that they are joining in um in the metaverse and and they benefited from connecting in the community around the world, see the world in different eyes.
SPEAKER_00:Wow, that's an amazing project. Thank you for your work on that. Um, and in Netskins, avatars are more than just visual, visual identities, they're vessels for storytelling, agency, and even activism. What role do you see avatar economies playing in the evolution of self-expression and commerce?
SPEAKER_01:What we have to understand is that when we speak about avatars, uh avatars' identity, we speak about the multiple identities that we have in our mind, but we can express only one or two out there in our lives. And we because in the physical world, time and capabilities are so limited. And we have also the social stereotypes that cannot leave us to do whatever we want. So when we go inside of the digital world, especially in the metaverse, we can create ourselves and give life to multiple identities that we want to have. We can create unlimited avatars, and each one can carry our um a different identity that we want to give to them, not only the one that we have to that we have in our physical world, but also the one that we have in our imagination. And uh in that way, we can see those identities grow in in multiple environments, and in that way we can identify the capabilities that we have inside of the digital world that are tremendous, and with help of AI, that can uh lead us to an amazing results. The most important is that we will understand when we see this happen, we will understand that we can expand this in our physical world, uh, that we have so strict uh um laws on, I mean, individual laws and social laws that we cannot uh react or we cannot see the future in different ways. And this will help us to expand our limits and expand everything that we do in the avatar world to um to the real world. So, um what I see, what I believe about avatars in the future and avatars identity is that the avatars will dominate the future media and commerce. We will never see in in the future social media physical entities, uh we will see only digital ones, and everything is gonna be around of the digital, avatar, or metaverse um uh industry.
SPEAKER_00:Yes, wow. And to speak to that, um, digital identity is at the core of your work. Um, how do you envision a future where decentralized cell phone digital identities challenge the traditional power structures of today's internet?
SPEAKER_01:Well, that's a great question because decentralization, um we live actually in a phase with digital world that we actually we replicate what we have in physical world because we don't know uh how to do it differently. We need a lot of imagination to think a future with no limitations that we have. What means to don't have these limitations? One of those limitations is the centralization of the of the lifestyle that we have. So decentralization today it means that uh, oh, I can own my data, but that doesn't mean actually decentralization. Decentralization has to do about the decisions. Um we have the ability right now to create platforms, but to own those platforms. Not to own exactly the platform, but to own the decision of what this platform we will do in the future, how it will behave. It's not anymore controlled by one entity. And that means that the the brands and the companies that they create, those platforms, they lose control, not the entity, but the control of how to uh what what is gonna be in the end of the story or how the story is going is gonna work. And of course we own the data, but this is not not the purpose. The purpose is that you create your own story and make different decisions that benefit you and your community.
SPEAKER_00:Yes, creating your own story is crucial in this. And um, you've spoken about integrating AI and lifelike avatars across physical robotics, AR, and virtual platforms. What excites you most about the convergence of AI and the metaverse and how do you manage the ethical design of those systems?
SPEAKER_01:I think that we are in a verge. I think that we are in a moment that um there is a a bad direction and a good direction, as always, of course, in uh in technology and when we build new systems. So, in I will start by saying that in 2010 I was in a in a panel and I said there then that um we have to be to be aware that if we give if the robots are coming with a credit card, I said that back in 2010, then the human beings will become obsolete. So that means that uh what I meant that time is that um if we focus on only to a monetary system of how we build this world, that means that uh we count everything about the credit cards or the debit cards or the money that we have. So we don't care who has the money, the AI or the person. And we can build an army of consumers, um, of AI consumers actually. But uh, this is the dystopian part, and I believe that the most people are focused on this thing, but not me. I focus on on uh I see everything optimistic and in a positive way, and I believe what is missing from the metaverse is the AI, and um and uh the NetSense world, in the Netescense world, we build a platform that we build metaverse not as a space that you can go inside and give soul to that space because you just go inside, but this space is a living entity before even you go in there, and because AI in form of avatars are the real inhabitants of that space, so they are there, they're living there, and when you join this space, this spaces already move somewhere, and you meet AI in form of avatars, so you don't know actually if the people that you meet, the avatars you meet, uh there are there is someone behind or an entity behind of an AI or an AI by itself. So the the thing is that in the net design's world, you never give any data, we don't know who you are. Um, and and this is create a very safe net. And uh and and this is makes you transfer you to a space that is completely different, uh, that everything is possible, you don't know what is real or not real, so you don't judge things like that. And um, in that way, you go inside of an infinite market that exists before even you are there and will be exist even if you are not there in the future, and that creates an abundance, and everything is possible.
SPEAKER_00:Thank you for creating that safe net and safe space for people to explore. And um, to dive into the idea of collective minds, cross-disciplinary labs embedded in schools and universities a key part of your educational vision. How do these spaces unlock innovation and what does it look like to turn learning into a co-creative experience?
SPEAKER_01:Education. Education for me is the is the number one thing that we have to change. And uh it's of course very sensitive. Um, why we need to change, first of all, and why uh the concept of collective minds and uh what we call the disciplinary labs and uh multiple cross-disciplinary labs uh is essential for today. I mean, everything that education did until today, it was amazing because it serves us, came to the moment that we are, but cannot serve us if we want to evolve. We need to change things in order to evolve because the current education serves the current system. If we want to evolve the system, we need a different type of education. So everything it starts with a problem that we measure and rack people based on their individual knowledge they have. So a student is going to the end of the exams, and the student needs to create a thesis based on a project and a topic. And um that student gives exams and uh the uh the professor's rank uh measure his or her ability of of um of um his mindset and uh his knowledge or her knowledge. Anyway, what we do differently is that we don't measure that thing, we give a real problem on the table, which means, for example, an example real problem is about poverty, and we call all the students on different disciplinaries to take action in collaboration with everyone else without any restriction. So we don't strict and say, okay, this is only for lawyers or this is only for artists. No, everybody has an opinion based on scientific rules in their mind of their disciplinary. So everything is on the table, can create a collective mind. And because of the metaverse, we can simulate the space that we want to do that. And with AI, we give ability to people to test and simulate the results in real um situations and at the same time to connect students around the world. So you can imagine that one student, in one case, we have one student with one brain to go and deliver a project. Okay, and the other hand, we have a collective mind table with thousands of people collaborate in one moment to solve and to create multiple solutions and to test also the results, and that creates a huge impact on what education means.
SPEAKER_00:Wow, it's such an efficient way to connect people, and that's amazing. Um, the work you're doing with clients during the MVP phase of your AI market simulator. What kinds of organizations are most excited by this? And how can partners engage with NetCens to co-create value today?
SPEAKER_01:Well, organizations of today, there we have a lot of um early adapters, include indie fashion brands, innovation labs, uh, and public institutions, universities, um, and uh a lot of non-profit or organizations who um who work in uh in uh different areas like uh UN and uh around the world. And we collaborate with also other entities like Netesen's World, they create their own uh projects and we act, let's say, as exactly as um collective minds also, and we try to contribute on giving solutions to everywhere. Um a lot of brands around fashion and education and public sectors and uh uh universities.
SPEAKER_00:And I would say Idea Gen and NetSians both champion inclusive innovation. Um, how can cross-sector collaboration accelerate our shared goals around sustainability, freedom, and creative empowerment in a digital ecosystem?
SPEAKER_01:Well, that's great. Idea Gen is and uh is doing a really great work uh work on um inclusion, actually, and freedom, as you said, the same we do as nitizens here. And I think that we are in um in a moment that we both understand that we cannot do things by our own. I mean, again, collective minds. We need to collaborate, we need um uh to work together on um on education because right now we are uh we need to educate people about what we are doing because people don't understand. And when you don't understand something, you fear of something. And I think that there are a lot of organizations they fear that they lose things. We saw this in um in a lot of brands in different industries that the people are afraid to do things because they lose what they have if they invest on something that is uncertainty. But we live in a world in an era of uncertainty. Um we are vulnerable on what happens in the future. We see right now that uh we have a lot of resistance in terms of inclusion and freedom, and this resistance increases as we move forward, deliver more things, and we speak about more inclusion and we do uh things in different ways. So I think that we need to collaborate.
SPEAKER_00:on on create educational system so we we don't need to fight the resistance we need to educate the resistance and to say that we are with you and we we are here to show you why you should do it what we do and how we do it together yes and leaders like you are so important to explain this future and what's going on so people don't have that type of fear and we thank you for that as well and um you call yourself uh transmedia universe architect great title in my opinion and uh for young change makers out there what advice would you give about building purpose driven experiences at the intersection of technology creativity and impact advice to young people okay that's really responsibility um I believe that uh uh based on my experience uh and experience means that I did a lot of mistakes I did everything that I will tell you to not do so I I crash my head on the wall and I lose a lot of uh of time so I believe that the new the young people should stop fear uh fear is is something that you you should not have it as a priority in your mind this is the first one second is that don't ask for permission you don't need permission to do things you just need to build your own world your avatars your space do whatever you want and call people inside to experience it maybe they find it good maybe they find it bad but you learn for this experience doesn't mean that this is will be your final project or your final product or anything maybe you will learn or it unveils in this way something that you have to do uh as a next thing what is not changed is your value the message that you want to pass to your um to to to humanity um uh all other things are just tools to do it so stop asking for permission stop think that uh money is an obstacle because you don't need money you just need some people some people to believe in your idea and together you can bring your own story um and deliver that story out there absolutely that's an incredible message um Constantina thank you again for joining us today and sharing your insights uh we were we look forward to seeing how your leadership continues to shape the future and uh we're honored to have you on the podcast today and love to welcome you back soon so thank you so much thank you very much for having me here thank you that allow me through your platform to share those messages you do amazing work we will talk soon I suppose absolutely thank you so much