Entrepreneurial Minds stops in Mexico City with its seventh episode, where we speak with Jordi Rabago a founder of Planup, a mobile application that allows you to discover new plans and experiences. He shares with us all about social app industry in Mexico City and how working with family factors into the equation. Join us for conversations about choosing your journey, business growth, and sharing stories from around the world.
Entrepreneurial Minds stops in Mexico City with its seventh episode, where we speak with Jordi Rabago a founder of Planup, a mobile application that allows you to discover new plans and experiences. He shares with us all about social app industry in Mexico City and how working with family factors into the equation. Join us for conversations about choosing your journey, business growth, and sharing stories from around the world.
spk_0: 0:02
welcome to entrepreneurial mines. I'm Valerie Donahue and on this podcast will travel around the world to learn everything that we can about individuals which was too greedy Businesses from scratch. We'll dive into what drives them. What stops them and would inspire some in order to identify are their common factors that unite us as entrepreneurs across continents. Here's your next episode. So, yes, you're in Mexico City so exciting with Jordi Robotic. Oh, yes. A founder off Plan A and Plan up is a mobile application that allows you to discover new plans and experiences. Jordy, can you tell me a little bit more about what the AP entails? What does it work like?
spk_1: 0:52
Okay, well, who wanted to create application for user's discover? Like you said, you plants you, he bans promotions board. Whatever Do you want to thio? Enjoy because there was huge problem because they don't have, like, all the information of estan jeans like so dick in Search mission? Or did you use a jail or a nice word? They're also there only their reviews people, Dale's pages A these bars you knew or fish off there in the check. So guess what we want to give people all information because we use their location to show him all the selling, All this judgments, your game so they can look and see a 500 meters are It's a very great on bacon. Seen India in real time How music is whole, how music is so they can get on leave. We're old friends, so
spk_0: 2:33
So that's really cool. So it's not just knowing where to go, but also what is it like right now? So giving you real time information If you even like to go to something like that. Yes, very cool. And so tell me about this. Tell me the story about how you launched the company.
spk_1: 2:49
Okay. Well, the idea, Jame, three years ago, me and my brother were leads from home were years Wait o T o to be our company because ultimate dad beating a company firms you. So we decided to take that same face him But we don't know what to do. We don't want to go like the old school like Hey, it's way. Want to great something innovate So Waas lead Robbie's and I saw that I still have mine and I think that's One of the reasons I decided to watch is in a hearse like before. B no Cos last Facebook over Airbnb on it says over be ISS transportation company Taxi company on him. Any face routes most most content page day generated content has. So I was thinking about that image. Um, I just for life abusive shavers not liking that with that we does not. So I want to create the same more off them. So I have. I don't have any bar. No. So establishments create a profile. They create content, share our beaches years on their users interact with We have any any accountant for me, you know? So that's
spk_0: 5:13
how that's really interesting. And you also mentioned your dad being an entrepreneur. Howdy. And you mentioned that that affected you and your brother wanting Thio build a business from scratch, tell me a little bit more about what it was like to grow up with a parent who's an entrepreneur and what what are the ways that you think that it influenced you?
spk_1: 5:34
Well, you just break because you grow with anybody can have businesses bar. It's not until you have let Secretary in to see that it's very difficult. Uh, people think it's easy to create something or it's a lot of research. Have work of passion, passion one for you. You must have heard what season? I don't know if you dropped some candles, just you have to to work, so I don't always want to be like a CEO. Direct some back institution I used to work in the Mexicans. Don't change a bit more, so I don't go there, but I don't know. I think I waas thinking now. Three. A created and just call me on the stroll that waas. But there's something the is molding organs have like we'll be the CEO already. Fear on is your time. So I remember my father. Everything went to have lunch with us or he every time he wins. Or that he came at five to the home he shares home. So I think that he's the best because you work. So this is a big company. You're going to your time for years or because you have to divide time into, I know work, exercise. Benway yourself was very important. Some people off themselves starting all the things. What do you want that's how standing for me
spk_0: 8:18
in terms of getting your business started and getting it funded did you guys get any funding? Is it something that you bootstrapped
spk_1: 8:26
know firsthand? Okay, so one of the partners is my d'oh, he problem for old my brother. It's very good design, making our campaigns allow. This ends here. Also, another partner was my best friend. Well, you'll laugh. She's in the entire operation. She's so thatwas the way we can say some, some past, you know. Also, I found a local money. I. So every time I saw my Mars ally, so I started Well, I was working saving money because to get us the man to be in France, it's very and I think this stroll tremors or ultimately because you know, when he's leaving, you know you.
spk_0: 9:58
And this leads to my next question. In terms of getting funding for startups in Mexico City. What is the landscape like?
spk_1: 10:05
Well, you know, you said was right so way we started to see how it was worse between the most well, these ones, which are light from a star paying 500 startups, which is body. There are other platforms. Call angel investors, but it's very, very wrong. You are. You are a G's leg houses, thousands and thousands off startups, so that's the real because they have some kind of pain I know started. Remember they closed on a gym. If you don't get selected in that period of time to wait, no gear. So is this month. It's a crucial time for your company between if, if it's alive, even if you have ready. Even if you I don't know, did you can. I don't know if you don't have phones where you have infrastructure, even your but a very good you know that's the business school
spk_0: 11:44
and is your goal. Thio, continue working in this kind of a way where you are fully self funded or do you? Do you see any benefit down the line getting some kind of funding? Would that help you grow the company?
spk_1: 12:00
No need for, um, I wa ce in a book 500 stealing process so well, we're coming on. We're three misters. So right now we are Live said, telling its basis in the outward brands can boulder their brands, their information so seriously mentioned earlier, stage those pages but ultimate. It's very difficult because you're starting your not so big so that rats don't know you. So they have to thio you doing best someone well, is because we're giving money to pay you for advertising in the future. So if I have to to be with you on, give me a really great product. So yeah, we're funding is mainstream way. Not only me, I mean, a lot of which are also doing what their soul with Hans. Uh, yeah. Also, because the easy to off yours is feared. So
spk_0: 13:40
what do you mean about that?
spk_1: 13:42
Well, uh, the government decided to close the deal, which is east Dejan for Hello. So why was that? It was like because they sure I didn't read The whole story was angry because I, like you are every everything pains, you know? So here in mixed brothers, ever Mexico is one of the most important countries in Yeah, let's go forms. A lot off startups came here, but I didn't pass the next year or two years being us because like that, bush companies or or like, if I wired, so does
spk_0: 15:04
ish. Do you find that you have a big enough startup network here where you have a network of other entrepreneurs that you guys could exchange information that you're mentioning. This institute is closed. How do you find other entrepreneur first?
spk_1: 15:20
Well, when you are when you haven't started its leg, you're crazy to be another. Another team that asked to start, um, 500 has a lot of units in the week, so Okay, way. Have a deck sprint session or juicy. We have amita way to tea to meet some conferences on most of them are free. So turned on you here talk. And they you have any words apart? So that's the way you get involved when season sister. Well, friends well after his region east are wrong. Beast this day. A river to another. And another.
spk_0: 16:32
Yeah, for sure. So I want to go back to something that you said earlier about your co founders. And you mentioned one of them is your brother. Your other co founder is your best friend on dhe, Obviously for for startups, One of the biggest reasons startups fail I saw him from like a funding is falling out with co founders. Eso things not working out. So tell me a little bit about your team dynamics. What is it like working with your brother and your friend?
spk_1: 17:00
Yeah, it's vehicle. It's very difficult to tell us Well, and to be honest, I'm the CEO, and the brother is like, Why are you Seo Mi? So is
spk_0: 17:18
it Are you the older brother?
spk_1: 17:19
Yeah, it's very difficult because you have to. You can't to be the problem here on world's best brother. It's very difficult for them to see you like that. But there's just no way This is a ring of fire, that there's there. So for me, the most important drinking company Oh, our star is to have a team because if you have a gene, you're going to see four. Man, they see you because you have Well, that's you. If you I have a partner who was like a total stranger, you know that he's very good. He saw. Okay, that's okay. Maybe works. But do you have that? You don't know if they're to train some point? Because once they're waas, there's money that simple Everyone have their all places, you know. So for me, the teas and important well, every day, like and working aboard stuff I'm about on their relationship with my partners is very straight is like we're going for for a coffee and attack and we laugh all that stuff. Well, we're seeing What's every everyone shares? That's very because, you know, you do have you're you're you near your apartment. He shares your vision of you are passionate on the word on to have, like, the big picture off. What day started candy. So they everything comes together, you know?
spk_0: 19:34
Do you have any advice for entrepreneurs who are starting a business with family members with people that they've known for a long time in terms of conflict resolution? I'm sure that things come up for you guys. How do you resolve conflict in your
spk_1: 19:46
team? Well, my guess would be it don't matter if it's family or he's someone I met in college or something Someone unit are. If you have trust in Kim, he has lost to you. Go ahead because that was in that that I mean, you have to trust people like, you know, So you have to start with your partners. I think you have to just be very conscience. What are its Pius on their bodies fresh. So in the office, it's business outside. You left a problem. It's a rush. You? Yes, outside there's So you have to be very mentally. So see the prestige in the work on the other fathers or please, I need to have that.
spk_0: 21:22
What is the one thing you learn from launching a new business that you didn't know before? That is
spk_1: 21:27
the most beautiful thing I've ever done. Yeah, because you learn that stuff in school, it's cool is to tell you and rear I started economics. But none of that means Hey, we're not Did you have to run a business one on one? So you do trusting yourself, Thio computer. Well, it's, uh, testing, testing, testing, testing You are going to do some thinks very, very your tea head to be a lot of feeds. But from that thing, I need deals. Very deals, because I was rushing the with the AB. I don't care. I want a week. I need money on developer. Well, I gave the money here, so get your people okay. We need to turn to do that, Wayne into this puss in Gene like t o tell me. So you're here. I think there's like and now to do that. There's a lot of pages or in courses more in also in the school. But this is real life. Not everything's going to work like a bull said. You know, you're onto to front a lot of things people you can. You didn't have to go right Arizona And he's doing the job like heroically, but also to find that that one was too well to here.
spk_0: 23:46
Is there anything really interesting that you learned about the behavior of your customers from the AP?
spk_1: 23:56
Yeah, yeah, I think in 1st 1st moment of life without we have the very best product were to grow like insane, you know, like in the other day in 2000 downloads on the second day of Donald, you know, because I hate it's in that for love. Swish up. Everyone goes out. Everyone. Everyone waas beers or something. A lot of people were. That's so you can have like that. Do you mind? He won't go faster because we have a song. Sandals Companies which do that like Facebook rose very me a mutant time. There are few time, also, instead of instead of first night, the first night of Yeah, they cheat. They have 4 10,006 $10,000. But they were like or um or so show social last to your, uh, you always are. I will tomorrow all users. That's why all the apse getting people to more alert thinking face smooth next week it's going to be completely different. So you have to let that go to the market on the O to the Alps for Thio, you know, because every customer have needs. So you have to do that, you know, for old biggest money's also, you know,
spk_0: 26:06
for sure and in terms of the most popular events, what are you finding that people are using your app for the most?
spk_1: 26:15
Well, they're using the because off the offer's there. This time it's Kate, I think, always a promotion or a freak. It's It's a very good hook for Florida for people. Also, there's something because they gave user a string here, but then the user Boston, too. So sometimes we win on the on the useful means. So I think that's the most popular things for damn right now because we are working on the other version off the off the which is like very well. The operation is going to have a few things. Also, we're thinking, too, to show you conditions, places, events, plants, overs, but most first last. So it's no
spk_0: 27:41
okay. Last question. Aside from your own app, what is your favorite app in the APP store right now?
spk_1: 27:52
I don't know. I didn't use a lot of acts but me Well, I think it's ese What's around me. It's very it's very good at. I think it's one of my favorites because I love falls. I'm leaving with my friends. But I for some art pages Brandon's well, I am getting a B s off. Instagram off how Upper Daisy works because the fifth inst around. It's well, you're just easy. All pictures over off your friends on in you plan up when you over the app You see all the contact of stuff. Are
spk_0: 28:53
you guys integrated with into Mr Graham?
spk_1: 28:56
No, they're not integrated with instant around. Really have Like you know when you have to tell you. Meaning
spk_0: 29:09
very cool, Jordy. Thank you so much. It was so nice to meet you to learn about to learn about entrepreneurs in Mexico City. The APP isn't available on the U. S app store, but maybe I'll play around and see what it's like to see where to go around here. Burst to be. We'll be looking forward to it. Thank you so much. Thank you. Thank you. Thank you for listening to this episode of Entrepreneurial Minds by chatterbox our dedicated and on demand virtual executive assistant team specializes in supporting entrepreneurs and business owners with pretty much any admin task. Go to chatter, boss dot com toe learn more.