Show Notes:

Seth is the Chief Mischief Maker and Storify Agency and uses storytelling as a way of helping businesses, specifically Startup’s. Stats say 90% of start-up’s fail. Seth’s vision is to reduce that disheartening number by at least 10%. He recognizes many Startup’s excel at building their tech and ideas but fall short when communicating their value to the world.

Quote: If your brand doesn’t have a personality, you don’t actually have a brand you have a logo and a company - Seth Erickson        

Knowledge Nuggets and Take-Aways:

• Storify helps clients understand that what you do matters
• Center of your brand is the story, the center of the story is the customer
• Stories well told light up the brain
• Our brains organize memories in our heads as stories
• There are teachable moments in Seths humor

Here is a link to this episode on our website:   https://timetoshinetoday.com/podcast/setherickson/

Recommended Resources: 

Storify Agency

Seth’s Book: How to Hack Humans

Download the First Chapter of How to Hack Humans Here

Seth’s Linked IN

Seth’s Instagram

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Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square