Episode 78

In today’s episode, David and I will talk about pay-per-click (PPC) and profitability and how we can reconcile them in our businesses. We have also included a real-life case study from one of our portfolio companies, as well as a discussion of Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS). 

Listen to this episode and learn how PPC and profitability intersect! 

[00:01 - 02:43] Opening Segment

• We introduce our topic for today
• How to reconcile PPC and profitability 

[02:44 - 12:59] ACoS and TACoS 

• Don’t miss our break down of ACoS and TACoS
  • Why you should know your breakeven point 
• FREE download on TACoS & Profitability
  • Link below
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• How to analyze shipping cost properly 
• Go over your income statement the right way 

[13:00 - 20:19] Our Case Study 

• We talk about the 3 phase of one of our portfolio companies
  • Launch
  • Struggle
  • Dial in 
• What you should realize about this case study according to Ken

[20:20 - 21:30] Closing Segment 

• Connect with us. Links below
• Final words

Tweetable Quotes:

“Knowing your numbers is probably one of the top things you should be an expert at if you’re in this business.” - Ken Wilson

“Knowing your true breakeven point and then setting ACoS goals and monitoring and measuring them on a daily or weekly basis is really important.” - David Schomer

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Know more about TACoS and Profitability! Start here. 

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