Episode 96

Yoni Kozminski is the Founder and Chief Executive Officer of Escala, MultiplyMii, and several successful, yet less noteworthy ventures. Before building Escala and MultiplyMii, he helped scale an Amazon business from 2 million to 5 million in 1 year, leveraging his experience in digital agency. His career has mostly revolved around digital marketing and creative advertising in Australia, Israel and Los Angeles working with Mercedes-Benz, MasterCard, Sony, Medtronic Diabetes, Mondelēz International, and other eight-figure eCommerce brands.

Listen to Yoni and learn how to hire A-players from the Philippines!

[00:01 - 04:34] Opening Segment

• Let’s get to know Yoni Kozminski
• Yoni talks about his journey into the ecommerce industry

[04:35 - 14:43] Where to Start in the Hiring Process

• How solopreneurs can start in their hiring process
• Why hire virtual assistants from the Philippines
• Here’s a role that is so important in a business according to Yoni

[14:44 - 24:30] Building Your “Dream Team”

• Building your “dream team” for your business
• Yoni talks about the services offered by Escala
• His reasons for starting his podcast, Successful Scales

[24:31 - 29:38] Inventory Management The Right Way

• Yoni gives a few important tips about managing your inventory
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• How to build your Standard Operating Procedures the right way

[29:39 - 34:22] 3 Components of the Business That Should Work Together

• Here’s what many entrepreneurs are doing wrong
• The 3 components of a business that have to work harmoniously
• Connect with Yoni. Links below

[34:23 - 38:46] Closing Segment 

• Know more about Yoni in the Fire Round!
• Final words

Tweetable Quotes:

“We look at how to systemize the businesses based on people, process, and technology. Those three have to work harmoniously.” - Yoni Kozminski

“...if you got a great job today and you’re thinking about firing the man, your worst possible outcome is that you have to go back and work for someone else...it’s not really that much of a risk.” - Yoni Kozminski

Resources mentioned

• Thrasio
• MultiplyMii
• SellersFunding
• 8fig
• Helium10
• Yoni’s podcast: Successful Scales
• Books
  • The 4-Hour Workweek
  • Who: The A Method of Hiring

Email yoni@weareescala.com to connect with Yoni or follow him on LinkedIn. Check out Escala to unravel the hidden potential of your business!

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