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Firing The Man
THANK YOU TO OUR 25,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
Firing The Man
Intersection of PPC & Profitability (PART 1)
Episode 78
In today’s episode, David and I will talk about pay-per-click (PPC) and profitability and how we can reconcile them in our businesses. We have also included a real-life case study from one of our portfolio companies, as well as a discussion of Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS).
Listen to this episode and learn how PPC and profitability intersect!
[00:01 - 02:43] Opening Segment
- We introduce our topic for today
- How to reconcile PPC and profitability
[02:44 - 12:59] ACoS and TACoS
- Don’t miss our break down of ACoS and TACoS
- Why you should know your breakeven point
- FREE download on TACoS & Profitability
- Link below
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- How to analyze shipping cost properly
- Go over your income statement the right way
[13:00 - 20:19] Our Case Study
- We talk about the 3 phase of one of our portfolio companies
- Launch
- Struggle
- Dial in
- What you should realize about this case study according to Ken
[20:20 - 21:30] Closing Segment
- Connect with us. Links below
- Final words
Tweetable Quotes:
“Knowing your numbers is probably one of the top things you should be an expert at if you’re in this business.” - Ken Wilson
“Knowing your true breakeven point and then setting ACoS goals and monitoring and measuring them on a daily or weekly basis is really important.” - David Schomer
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Know more about TACoS and Profitability! Start here.
Email us --> support@firingtheman.com
