The e-commerce world didn’t get “easy” overnight. Our guest Jason Greenwood has lived every phase of it, from the days when getting a website online was hard, payments were clunky, and technical SEO was the only way to get discovered, to today’s world where a storefront can launch fast and customers expect everything to work instantly on a phone. That long view makes his take on digital transformation and the future of commerce feel grounded, not hype-driven.

We dig into the biggest platform shifts Jason has seen, then zoom in on the opportunity most people still underestimate: B2B e-commerce for manufacturers and distributors. He explains why relationship selling and sales compensation models slowed adoption, why so many teams still burn time on low-value admin work, and why the B2B digital commerce market remains wide open compared to saturated retail e-commerce. If you care about modernizing operations, improving customer experience, or scaling revenue, this conversation connects the strategy to the messy reality inside real companies.

Then we go deep on AI in e-commerce, especially agentic AI that can break work into subtasks, run parallel workflows, and ship real outputs fast. Jason shares how he uses AI as a thought partner and execution partner, the prompts he repeats to find blind spots, and the non-negotiable habit of demanding citations and reviewing deliverables so hallucinations do not sneak into client work. If you’re trying to stay relevant as automation accelerates, this is a practical roadmap.

Subscribe for more conversations like this, share the episode with an operator who needs it, and leave a review with one AI workflow you’re ready to automate next.

How to connect with Jason Greenwood?
LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/ 
Website: https://www.greenwoodconsulting.net/ 
podcast: https://www.greenwoodconsulting.net/podcast
YouTube: https://www.youtube.com/user/jagnz1/videos

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

Support the show