Firing The Man
Geofencing Turns Real-World Visits Into Targeted Digital Ads with Chris Seminatore
Apr 07, 2026
Episode 302
Firing The Man
You can have the best product in the world and still lose to someone with decent offers and relentless visibility. That’s why this conversation with Chris Seminatore hit so hard for us. Chris is the founder of Get Geofencing, and he’s built a seven-figure geofencing agency by focusing on one unfair advantage most brands ignore: physical location as a signal of real buying intent.
We break down geofencing in plain English, from putting a digital boundary around a place to using programmatic advertising to reach the people who actually visited that location later on the web and in apps. We also dig into practical ecommerce use cases, including how Amazon sellers can drive outside traffic to listings, why that matters as Amazon PPC gets more competitive, and how to pick the exact stores and venues that match your niche. Chris shares creative guidance that keeps ads simple and direct, plus how Connected TV advertising can build familiarity before you follow up with targeted display for clicks.
Then we go deeper on the stuff most marketers won’t say out loud: competitor targeting that stays ethical, why “unsexy” industries like funeral homes and plasma centers can quietly outperform trendier markets, and how to validate fast with a $1,000 marketing test and clear performance benchmarks. Chris also shares hard-earned lessons on building a remote team, screening vendors, and protecting your business systems.
If you’re serious about location-based marketing, geofencing, programmatic ads, and measurable customer acquisition, you’ll get a playbook you can apply this month. Subscribe for more, share this with a friend who’s stuck on paid ads, and leave a review with the one location you’d fence first.
How to Connect with Chris?
Website: https://www.getgeofencing.com/
YouTube: https://www.youtube.com/@getgeofencingUSA
Instagram: https://www.instagram.com/getgeofencing/
Facebook: https://www.facebook.com/chrisgetgeofencing
Linkedin: https://www.linkedin.com/in/chrisseminatore/
X/Twitter: https://x.com/getgeofencing
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
Support the show