Episode 109
In this episode, we talk about our experience in owning a warehouse for our ecommerce business and why you should consider building or buying one too. For instance, it offers benefits relating to Amazon FBM (Fulfilled By Merchant). If you think however that owning a warehouse is not fit for your business at the moment, you can explore a few alternatives like subleasing a big warehouse, using third-party logistics, and buying a rental property.
Listen to this episode and grow your ecommerce business with local warehouses!
[00:01 - 04:38] Opening Segment
- We introduce our topic for this episode
- How the pandemic affected Amazon warehouses
[04:39 - 12:59] Using a Third-party Logistics
- We share our experience about using Third-party Logistics (3PL)
- How David found a warehouse for his inventory
- What ecommerce owners should realize about new racking and shelving
[13:00 - 20:11] Why Own a Warehouse for your Ecommerce Business
- We talk about the benefits of owning a warehouse
- What does it mean to turn over an inventory?
- Ecommerce owners should know this fact about Amazon FBM
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
[20:12 - 31:11] The Costs of Managing a Warehouse
- Why set up your shipping templates for 1-2 days
- Warehouses are not free and have associated costs
- Here’s what to do
- The forgotten part of the house that can help an ecommerce business
[31:12 - 36:07] Alternatives for Warehouses
- We weigh in between 3PLs and warehouses
- You can explore subleasing warehouse spaces
- Real estate is another option for ecommerce owners
[36:08 - 37:49] Closing Segment
- Connect with us!
- Links below
- Final words
Tweetable Quotes:
“New racking and shelving versus shelving that’s 40 years old essentially does the same thing. They hold cases as long as it’s structurally sound.” - David Schomer
“One way to [fire the man] is to pivot and be flexible and keep moving forward. Always move forward and adapt.” - Ken Wilson
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Steve Specializes in strategic planning for multi-location and franchise brands as the founder of Wiideman Consulting Group. He also considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight. While serving as an adjunct professor at University of California San Diego and California State University Fullerton Steve is also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
[00:01 - 07:05] Steven’s Path to Becoming an SEO Expert
- From the Military to an SEO strategist
- The Wiideman Consulting Group
[07:06 - 21:51] Where to Start for Organic Google Traffic
- SEO Principles 101
- Choosing the right software to manage your website
- Prioritize tech, content, visibility
- Content strategy
- Marketing content
- The importance of user behavior signals
[21:52 - 50:13] SEO and Website Traffic is the Long Game
- Realistic goals for getting solid traffic
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Small business owner budget allocation for website
- Recovering a website with low authority
- Where to start
[50:14 - 53:11] Closing Segment
- Know more about Steven in the Fire Round
- Final words
- Connect with Steven using the links below!
Tweetable Quotes:
“Ask your customers what you can do better. Instead of asking a marketing person who doesn't know your customers, instead of asking a salesperson who is trying to close the deal. Ask your customers,” - Steven Wiideman
“You don't have to do extraordinary things to be successful, you only have to do ordinary things extraordinarily well.” - Jim Rohn
Resources mentioned
- Tools for Marketing Content
- https://answerthepublic.com
- https://ahrefs.com
- Steven’s favorite book: The Killer Angels: The Classic Novel of the Civil War by Michael Shaara
- Podcast Offer: https://courses.wiideman.com/
- USE CODE: SEOSTEVE (complimentary access)
Connect with Steven
Website: https://www.wiideman.com/
Instagram: https://www.instagram.com/wiideman/
Instagram: https://www.instagram.com/seosteve/
Twitter: https://twitter.com/seosteve
Twitter: https://twitter.com/wiideman
LinkedIn: https://www.linkedin.com/in/seoexpert/
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Send us a voice message and let us know how we can help you fire the man!
Email us --> [email protected]
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Episode 107
Eli “The Travel Guy” Facenda is a travel-loving entrepreneur based in Austin, Texas. Eli has visited 35 different countries over the last 3 year while growing two businesses and is passionate about helping entrepreneurs experience more freedom through leveraging credit. In 2021 alone, Eli has been a full-time nomad and has flown on nearly 50 flights for free, many of which have been first class. He has additionally gotten 40+ nights in hotels for free...equating to over $40,000 In free travel this year alone.
Listen to Eli and be a travelling entrepreneur as well!
[00:01 - 05:07] Opening Segment
- Let’s get to know Eli Facenda
- He shares his very first venture with entrepreneurship
[05:08 - 10:58] The Reality About Entrepreneurship
- How Eli saw freedom and opportunity in entrepreneurship
- The reality about pursuing entrepreneurship according to Eli
- Sports and military lessons we can apply to entrepreneurship
[10:59 - 20:46] How Business Credit Works
- How to leverage your business credit according to Eli
- Business owners are underutilizing business credits
- Here’s how to address this problem
- Eli weighs in between personal and business credits
[20:47 - 29:23] Using Your Credit Points Better
- The many different ways to use your credit points
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Eli shares some practical tips to systematize your spending
[29:24 - 35:58] The Best Credit Card For Entrepreneurs
- These are the cards that you can try now as suggested by Eli
- Choose the right card for you with these tips
- Benefits that entrepreneurs should look for in a card
[35:59 - 44:02] Cheap PPC in the Ecommerce Industry
- How Freedom Travel Systems supports entrepreneurs
- We talk about PPC in the ecommerce industry
- Know more about Eli in the Fire Round!
[44:03 - 46:30] Closing Segment
- Connect with Eli!
- Links below
- Final words
Tweetable Quotes:
“To be able to endure that much failure…‘keep playing’ is a big part of what we all have to go through as business owners.” - Eli Facenda
“I have a vision, I’ll take the action. I’ll figure out the details later, which can be a good thing and a bad thing.” - Eli Facenda
Resources mentioned
- Books
Email [email protected] to connect with Eli or follow him on LinkedIn and Instagram. Visit Freedom Travel Systems to leverage your credit and create a life of freedom!
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Send us a voice message and let us know how we can help you fire the man!
Email us --> [email protected]
Episode 106
Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he’s grown his business and offer us some tips to be successful in the ecommerce industry.
Learn from Dennis how to get more reviews and customers for your business!
[00:01 - 04:31] Opening Segment
- Let’s get to know Dennis Kelly
- How Postalytics turned into a fast-growing company
[04:32 - 14:44] The Best Time Be An Entrepreneur
- Dennis talks about his fears when he decided to pursue entrepreneurship
- Here’s how he overcame all of them
- Why Dennis thinks that entrepreneurs should start young
- Some sacrifices will also be made
- What aspiring entrepreneurs should realize about fears
[14:45 - 24:16] Why Dennis Invested in a Declining Business
- Dennis tells us this story about selling a company
- The importance of digital calendars according to Dennis
- He explains how direct mail was the predecessor of ecommerce
[24:17 - 34:17] Generating Leads From Postalytics
- How entrepreneurs can leverage Postalytics for lead generation
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- Here’s a sneak peek on the backend of Postalytics
[34:18 - 47:42] How to Generate More Sales
- How to get customers to bite your upsell and cross-sell offers
- Increase your conversion rates by following these tips from Dennis
- Product launches can also benefit from direct mails and here’s how
- How much should you allocate for direct mail?
[47:43 - 51:41] Closing Segment
- Know more about Dennis in the Fire Round
- Connect with Dennis!
- Links below
- Final words
Tweetable Quotes:
“As a startup person, I think you always have fears and you have to become comfortable with them. They’re a part of you. They’re not something you can just ignore.” - Dennis Kelly
“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis Kelly
Resources mentioned
Email [email protected] to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!
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Send us a voice message and let us know how we can help you fire the man!
Email us --> [email protected]
Episode 105
Take a look back at 2021. How are the goals you set at the beginning of the year? In today’s episode, Ken and David review everything; The good, the bad, the ugly, the goals that they achieved, and what lies ahead for them in the new year.
[00:01 - 02:49] Opening Segment
- Back in episode 57, we laid our goals out for 2021
- Listen to that episode here!
[02:50 - 18:12] 2021 Goals We Did and Didn’t Achieve
- What we achieved
- Ken
- Join a new high-level mastermind
- Focus on diversification off of Amazon
- Build a team with the focus on removing tasks from my plate
- David
- Trim the fat on unprofitable products
- To fire the man
- Ken
- What we didn’t achieve
- Ken: Attend 3 live conferences
- David: Launch a slam dunk product
[18:13 - 31:56] Goals That We’re Carrying into 2022
- Make one acquisition or do a deep dive on 20 companies in the shopping phase
- Want some Amazon refunds? Check out Getida
- Promo code: FTM400
- 100% top-line growth across eCommerce brands with a huge focus on driving growth profits and decreasing expenses
- Long term initiatives
- Grow the email list to 50,000
- Focus on building an audience
[31:57 - 36:17] 2021 Year End Review
- Add another layer of accountability by sharing your goals
- Goals allow you to focus your efforts. Don’t just stay busy!
[36:18 - 37:50] Closing Segment
- A challenge for the listeners
- If you’ve found value in this podcast, please leave us a review
- Head over to Firingtheman.com and send us a voicemail about your goals for 2022
- Final words
Tweetable Quotes:
“In sharing goals, I think whether you're sharing with your business partner, your friends, your mentor, whoever, you just add another layer of accountability.” - Ken Wilson
“I think that one thing that's held me back is discomfort. I've been waiting for discomfort to pass… And when that discomfort passes, then it's time. And I don't think I'm ever going to reach that goal, I think there's always going to be a level of risk in leaving your full time job.” - David Schomer
“If you're setting goals, and you're meeting every single one of them, then you're not setting your goals high enough or lofty enough.” - David Schomer
Resources mentioned
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Send us a voice message and let us know how we can help you fire the man!
Email us --> [email protected]
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How to Overcome Amazon Inventory Restrictions with a Local Warehouse
37:49
A Beginners Guide to Ecommerce SEO from Leading Expert Steven Wiideman
54:37
Cheaper PPC and Free Travel Using Credit Card Rewards with Eli "The Travel Guy" Facenda
46:30
How to Get More Reviews and Reach More Customers Using Direct Mail with Dennis Kelly
51:41
2021 Goal Results - Did We Hit Our Goals?
39:16