The Zac Anesbury Show: Your Marketing Podcast
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.
The Zac Anesbury Show: Your Marketing Podcast
Determinants of positive consumer affect toward luxury brands’ social
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Zac
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Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States.