Episode 89: Mark Horton on Social Media for Photographers: What’s Working in 2025?

In this episode, Rahul Khona is joined by Mark Horton where we dive into the evolving world of social media and how photographers can stay ahead of the curve. We talk about the power of making reels that actually reach people, the importance of recording an intro video to build trust, and how trial reels can help you test what resonates. We also discuss why many are choosing Instagram over TikTok, and the strategy behind rebranding yourself every year to stay fresh and relevant.

We explore where to find inspiration from big brands, how styled shoots can elevate your content, and the pros and cons of giving away free value to grow your audience. Plus, we dig into the rise of negative hooks and the clever use of music on carousels and image posts to boost engagement.

Whether you're looking to improve your social media game or just curious about what's working now, this episode is packed with practical ideas and honest reflections.

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