Write Caption Formula: Hooks, CTAs & What to Say

You’ve got the photo. You’ve got the video. But… what do you say?

In this episode, Lauren shares her personal caption-writing formula—one she uses in her classroom brand, small business, and daily content—to write captions that connect, offer value, and invite engagement.
(Hint: it’s simpler than you think—and way more doable than overthinking every word.)

You’ll learn:

• The “Hook, Value, CTA” method Lauren swears by
• Why the first line of your caption is everything
• How to make your writing more readable and personal
• What to say to get more comments, DMs, and clicks
• The one question to ask yourself before you hit publish

🎯 Take the challenge: write one caption using Lauren’s structure and track the results.
📥 Grab her Free Canva Caption Guide in the Stan Store (linked in her bio)
📲 Follow @simplylaurendenny for daily encouragement, practical content tips, and creative strategies that feel doable

Your words matter. Let’s make them count.