In episode #96 of the 2B Bolder podcast, joined by two trailblazing women in the world of public relations and social media. Join me as we sit down with Carey Balogh and Lauren Genest, the dynamic duo behind Brand Groupies, a powerhouse agency revolutionizing the PR landscape.
In this episode, Carey, the founder and CEO, and Lauren, the Partner & President of Brand Groupies, share their unique career journeys, insights, and innovative strategies that have positioned their agency at the forefront of the industry. Since its inception in 2015, Brand Groupies has been a beacon for B2B companies and visionary leaders in sectors like architecture, engineering, construction, design, and real estate, helping them to amplify their brands with a distinctive blend of social media and public relations.
Dive into the world of "SOPR," a term coined by our guests that symbolizes the seamless integration of social media and PR. Discover how Carey and Lauren make their clients the rock stars of their industries and gain valuable insights into the evolving landscapes of PR and social media.
Episode Highlights:
Don't miss this empowering conversation filled with practical wisdom, career advice, and inspiring stories. Tune in to learn how Carey and Lauren are redefining the PR industry and encouraging others to be bolder in their careers.
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