.jpg)
2B Bolder Podcast : Career Visibility Strategies & Leadership Stories from Women in Business, Tech & Sports
Women currently make up:
- 26% of the tech workforce
- 10% of Fortune 500 CEOs
- 2% of VC-funded founders
- 23% of collegiate athletic directors
We are here to change that.
Hosted by Mary Killelea, a former Intel marketing strategist and career visibility coach, the show shares real stories and practical insights from women who have built meaningful careers and leadership paths.
Each conversation provides guidance on:
• Building your personal brand with intention
• Speaking with confidence and clarity
• Strengthening leadership presence and influence
• Navigating career transitions with purpose
• Advocating for your value in rooms where decisions are made
If you’ve ever felt overlooked despite the work you deliver, this podcast will help you show up, speak up, and step forward — with clarity, confidence, and a strong sense of who you are.
Learn more at www.2BBolder.com
The 2B Bolder Podcast ranks in the top 3% of 3.5 million podcasts globally (Listen Score).
2B Bolder Podcast : Career Visibility Strategies & Leadership Stories from Women in Business, Tech & Sports
#99 Being a B2B Influencer Strategist: Insights from Lucinda Henry
On episode #99 of the 2B Bolder Podcast, I dive deep into B2B influencer marketing with Lucinda Henry. Lucinda is an award-winning, industry-recognized marketing strategist and a long-time supporter of this podcast; she brings her wealth of experience and creative prowess to our show.
Topics covered include:
- Demystifying B2B Influence: Lucinda breaks down what it means to be a B2B Influencer and the intricacies of working as a B2B Influencer Engagement Strategist.
- Insider Insights: Discover the untapped opportunities and overlooked aspects of influencer marketing.
- Strategic Wisdom: Lucinda shares invaluable advice for companies navigating the complex world of influencer partnerships.
- Success Toolkit: Learn the essential skills needed to excel in this dynamic field.
- Future Forecast: Get a glimpse into the evolution of B2B influencer marketing in the coming years.
- A Journey Through Adobe: Lucinda reflects on her experiences at Adobe and her love of data.
- Empowering Advice: Lucinda addresses self-confidence challenges and risk-taking for women building their careers.
- Wisdom for the Younger Self: Lucinda shares what she would tell her 20-year-old self.
- The Essence of 2B Bolder: Lucinda's take on what 2B Bolder truly means.
Tune in to be inspired by Lucinda's journey, innovative strategies, and down-to-earth wisdom. Whether you're a budding influencer, a marketing professional, or someone passionate about the power of storytelling and influence, this episode is full of insights and inspiration.
Resources:
Lucinda Henry on LinkedIn
Two Shallow Pockets on Pinterest
Two Shallow Pockets website
See the full library of Women in Business and Tech Career podcasts
Lucinda Henry's Career Tips for Women Transcript
The 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.