#129 Keiyana Arnold, A Former Recruiter at Meta, Twitter, and CNN Tells All

What does it really take to land a job at companies like Meta and Twitter in today's cutthroat market? A former big brand recruiter, Keiyana Arnold, pulls back the curtain on hiring practices that most job seekers never see, delivering eye-opening insights that will transform your approach to career advancement.

"This job market is a dumpster fire, a shark tank," Keiyana reveals with refreshing candor. Drawing from her decade of experience at tech giants including Meta, Twitter, and CNN, she explains why mass-applying to positions is a losing strategy. Behind the scenes, recruiters face impossible volumes, sometimes thousands of applications daily for a single role, forcing them to rely on filtering systems and referrals that leave most applicants completely unseen.

The game-changing revelation? Your resume matters far less than your network and visibility. Keiyana shares how LinkedIn has become the ultimate career advancement platform, with the algorithm heavily favoring the mere 30% of users who create content. "I still get employers in my DM asking me for interviews every week," she notes, demonstrating how strategic online presence translates to real opportunities.

Beyond tactical advice, Keiyana shares the personal health crisis that transformed her relationship with work and led to founding Professional Love Letters, her coaching business helping professionals navigate career transitions. This powerful story underscores her holistic approach to career development, one that prioritizes wellness alongside professional advancement.

For listeners feeling stuck or invisible in their job search, Keiyana's practical guidance offers a clear path forward. Her FIDE app community "Ask a Recruiter Anything" provides direct access to expert advice, with success stories flowing in regularly from members who've implemented her strategies.

Are you ready to stop getting filtered out and start standing out? This conversation will fundamentally change how you approach your career journey. 

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Resources:
Professional Love Letters
Keiyana Arnold’s LinkedIn Profile
https://www.fide.co/

Chapters

• 0:00 Introducing Kiana Arnold
• 7:01 Career Journey in Tech Giants
• 9:03 The Current Job Market Reality
• 14:51 LinkedIn: Your Career Secret Weapon
• 21:42 Birth of Professional Love Letters
• 27:18 FIDE App and Future Opportunities
• 34:00 Attracting Brand Deals and Being Bolder