#140 Money Myths and Fractional CFOs: Tana Kramer's Entrepreneurial Wisdom

What if your business could actually work for your life instead of consuming it? This question lies at the heart of Tana Kramer's approach to financial strategy for women entrepreneurs.

Tana, founder of TK Solutions and a self-described "profitable strategist," joins the To Be Bolder podcast to share her journey from answering phones at her father's glass shop at age eight to becoming a fractional CFO for women-led businesses generating $1-5 million in revenue. Her path wasn't linear – after graduating with a management degree, she quickly realized corporate life wasn't for her and found her calling supporting entrepreneurs through various ventures before launching her own business.

The conversation reveals profound insights about the relationship between profitability and lifestyle design. Tana emphasizes that most entrepreneurs fail to regularly examine their financial statements, often relying on flawed memory rather than actual data. "Looking at your numbers is definitely going to be the biggest thing," she explains, noting how entrepreneurs sometimes mentally spend the same dollar multiple times. This disconnect between perception and reality leads to misalignment that manifests physically – grinding teeth, tension in the shoulders, persistent irritability – signaling something in your business model isn't working for you.

Perhaps most valuably, Tana addresses the emotional and psychological dimensions of entrepreneurship. She shares how she discovered her own inherited scarcity mindset through conversations with her mother, and offers a powerful strategy for those struggling with similar limitations: "Get yourself into rooms where people are sure it's possible and you can borrow some of their confidence while you prove it to yourself." This environment shift gradually transforms your relationship with money and profitability.

Whether you're just starting your entrepreneurial journey or looking to scale your existing business more intentionally, Tana's guidance offers a refreshing perspective on creating financial systems that support your vision rather than dictate it. Tune in to be inspired and learn two important insights about managing your money.

Chapters

• 0:00 Welcome to To Be Bolder
• 1:10 Meet Tanya Kramer, Profitable Strategist
• 3:20 From Glass Shop to CFO
• 6:38 Financial Wellness for Entrepreneurs
• 11:43 Navigating Career Misalignment
• 15:30 Money Mindset and Visibility
• 19:30 Being Bolder in Business