The Blissful Biz
Welcome to the Blissful Biz podcast with Susanne Rieker, where we dive deep into how to build an online business that's profitable, simple, and truly joyful in the wellness and yoga space. Every week my guests and I share proven strategies on how to build a strong brand, create impactful offerings, and tackle those mindset blocks that might be holding you back. Whether you're a yoga teacher looking to expand online or a wellness entrepreneur ready to scale, this show gives you actionable steps to create a purpose-driven business that aligns with your passions and lifestyle. I'm your host, Susanne Rieker, and I'm here to help you turn your expertise into a thriving digital business - no matter your age or where you're starting from. Learn more at www.susannerieker.com or follow me on Instagram @susannerieker.
The Blissful Biz
Will My Audience Really Pay for a Premium Yoga or Pilates Program?
Have you ever caught yourself thinking…
“Sure, other people can charge $997 for their programs — but my audience would never pay that much”?
You’re not alone — and in this episode, we’re flipping that belief on its head.
I’m sharing real talk about what it actually takes to sell a premium yoga, Pilates, or wellness program — even if you have a small audience and you're not a business coach. I’ll walk you through a simple offer suite that builds trust and leads people to your premium offer without pressure or overwhelm.
You’ll also hear:
- Why selling $37 products alone won’t create sustainable income
- A personal story about when I paid over $1,000 for a nutrition program (that wasn’t even that helpful!)
- How the wellness and online education industries are booming — and what that means for you
- A complete example offer suite for a Pilates teacher working with women in midlife
- An AI prompt you can use today to start designing your own funnel
This episode is here to remind you: your work is valuable — and people will pay for it when you give them a clear path to transformation.
Here’s the AI prompt you can try with ChatGPT right now to get ideas flowing:
“Generate a 3-part offer suite for [describe your niche + transformation], including a freebie, a $27–$47 low-ticket offer, and a $1,000 to $2000 premium program. Make sure they lead naturally into each other and speak to the same audience.”
🎥 Watch the free masterclass – How you can build a sales engine that sells your online course every day.
➡️ Join Low-Ticket Mojo for just $37 and get my step-by-step blueprint to create and launch your low-ticket offer.
➡️ Join the Blissful Biz Academy, the hand-on coaching, all-access pass for yoga teachers & wellness entrepreneurs ready to launch and scale their online business to 6-figures.
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✨ Share your biggest takeaway on Instagram stories - just be sure to tag @susannerieker so I can see them.
🎓 To learn more about how to work with me or to get instant access to freebies, trainings and more go to www.susannerieker.com. 🙏❤️